The Eighth Shenzhen International Brand Underwear Exhibition Was Successfully Held.

< p > May 10th -12, the eighth Shenzhen international brand underwear Exhibition (SIUF) was held in Shenzhen Convention and Exhibition Center. The exhibition was jointly sponsored by Guangdong Textile Association and Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., hosted by Shenzhen underwear trade association and Shenzhen Sheng Shijiu Exhibition Co., Ltd., supported by the China Knitting Industry Association. Its exhibition area is over 50 thousand square meters, covering 1, 2 and 5 three venues. 2013 China international underwear culture week held the same time, and strive to create a brand new lingerie exhibition with the industry's most extensive coverage, the most complete industrial chain, the most complete exhibition category, and the most influential and influential brand in Asia Pacific region.

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< p > SIUF has gone through the "insistence" and "small to big" leaping from creation to birth. The eighth Shenzhen international brand underwear exhibition will enter the extended stage from big to fine. With the theme of "extension", the eighth Shenzhen international brand underwear exhibition and the 2013 China international lingerie week will be rich and colorful, presenting many new highlights and new features.

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< p > < strong > extension industry chain < /strong > /p >

The < p > 2013SIUF exhibition is divided into: underwear area (domestic brand area, international brand area), underwear area, surface accessories area, household clothes, swimsuit, stocking industry comprehensive display area, underwear culture creative design exhibition area, college cooperation area, media area and so on.

In 2013, the SIUF exhibits were more complete. Apart from the most famous brand underwear area, the newly sprung underwear area and home furnishing clothes, matching clothing, primer, sling, swimsuit and socks will also be a highlight of the eighth exhibition.

In addition, more middle and high-end surface accessories, underwear accessories, advanced machinery and equipment, design institutes, institutions, software and other industries related to underwear will also give people a bright start, truly achieving the extension of the industrial chain upstream and downstream, and truly guide the industry face to face exchanges, strengthen cooperation, and jointly promote the development of the industry.

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< p > < strong > China underwear industry annual awards ceremony < /strong > < /p >

< p > China underwear industry annual award ceremony is an annual industry event held by SIUF organizing committee.

It aims to encourage brand innovation in China's underwear industry, affirm the achievements of China's underwear industry in the year, strengthen brand awareness and intellectual property protection awareness of Chinese underwear enterprises, and further promote the development of China's underwear industry.

It is committed to becoming a heavyweight event in the underwear industry and a big gathering of Chinese underwear hot spots in the year.

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INTIMA's favorite brand award, ten gold medals agents, ten outstanding terminal stores, China underwear industry annual public welfare awards, China underwear industry annual Innovation Award, China underwear industry annual achievement award, China underwear industry annual Marketing Award, China underwear industry annual promotion award ten awards, among them: "China underwear industry annual public welfare Award", "China underwear industry annual promotion Award", "China's underwear industry ten gold medals", "China underwear industry ten excellent terminal stores" is a new award based on the development of industry in the 2013 years, and will be jointly evaluated by dozens of media in the joint industry. At the same time, the "national top 50 excellent terminal stores" will be announced. It will continue to witness the glory and glory of China's underwear industry and promote the development of underwear industry. < p > 2013SIUF the annual awards ceremony of China underwear industry will be launched: the top ten brand award of the year and the ten most potential market potential awards.

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< p > < strong > 2013 China underwear Summit Forum < /strong > /p >

< p > 2013 is a challenging year. As the world economy continues to bottom, more brands are faced with more crises. Under such circumstances, how to do well in "survival and development, pformation and innovation" has become a topic of greatest concern for Chinese underwear brands.

Inventory problems, marketing problems, management problems, brand building problems, channel innovation, resource integration and R & D are all problems faced by Chinese underwear enterprises.

In this form, the organizing committee has joined hands with the industry elite to face the business management field, the design concept and the wave of new ideas. It is concerned about the improvement and enhancement of the survival environment and the management wisdom of Chinese underwear enterprises and underwear entrepreneurs, and comprehensively improves the management level of Chinese underwear enterprises and entrepreneurs, the design concept of underwear design talents, and communication with the advanced management ideas, business wisdom and design concepts of the industry, so as to maximize the integration of resources and promote cooperation at home and abroad.

The whole forum will be discussed in the form of main forum and sub forum.

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< p > < strong > 2013 China international underwear culture creative design area < /strong > /p >

< p > "China international underwear culture creative design area" has become a focal point of China international underwear culture week since its sixth exhibition. The organizing committee will increase the invitation of other brands and join more brands and agencies on the basis of the competitive display of domestic leading brands such as Fang Li Fang, AI, Wacoal, Ordifen and other brands this year.

The theme image of the cultural concept zone is like the blue and white porcelain image of "culture, which makes underwear more wonderful" in 2011, and the paper-cut image of "culture communication and impression" in 2012 has also become a beautiful landscape in the industry.

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From P to 2013, the change from "concept area" to "creative design area" represents the fact that the organizing committee will be more pragmatic; from a single organization to a well-known planning agency in the joint industry, it represents a more open attitude of the organizing committee.

Its overall theme creation originates from ancient Chinese ink and ink, highlighting the concept of "accommodating". SIUF will continue to advocate the concept of "China's world" and perfect integration of international elements and Chinese elements.

Creative design is the essence of underwear. The Organizing Committee hopes to strengthen the penetration of cultural and creative design to the underwear industry, and strive to extend the latest cultural creativity and design concept to the whole process of product, service, production, production, dissemination and marketing through this area, providing a wider range of design ideas and ideas for the industry, and striving to let the industry design the most favorite products of consumers.

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< p > < strong > > the three plates are promoted parallel < /strong > < /p >.

< p > the first China underwear creative design competition with "deconstruction, reconstruction and release" as the theme, the "new fashion home life" - the first snow snow fairy China home furnishings cultural and creative design competition, and "2013SIUF China Design Institute teachers and students underwear creative display" is a large-scale cultural and creative design activity launched by the Organizing Committee and the Shenzhen underwear industry association to select and reserve high-quality design talents for the entire underwear industry. It is of great significance to the development of underwear industry, the exchange of talents and the upgrading of industries.

The finals of the underwear creative design competition and the home dress competition will be held at the eighth Shenzhen international brand underwear exhibition hall 5. At that time, the competition entries will also be displayed on the underwear exhibition. At the same time, the static zone of "2013SIUF Chinese Design Institute teachers and students underwear creative exhibition" will show more excellent underwear design works for the industry, realize the effective docking between the college and the underwear industry service platform, and create more effective channels and good opportunities for school enterprise cooperation.

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< p > < strong > personalized publishing special > /strong > /p >

< p > special shows have always been the focus of attention of the audience and the media. In 2013, the special exhibition of No. 5 brand was not only a fashion underwear show for the brand, but also a professional platform for the release of the trend of the industry, the release of brand new products, and the release of professional and media buyers.

The SIUF special show constantly draws on the performing elements of the international fashion show, from the professional performing agency's model with creative layout, combined with professional dance lighting settings, all-round dynamic display of brand appeal and product concept, with a new way to better interpret underwear brand fashion charm.

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