Shandong Qingdao Fashion Week Trading Gold Suction 21 Million 300 Thousand Yuan

　 The number of participants reached the highest level ever.

During the exhibition week of the famous brand products, 90 famous enterprises above the municipal level participated in the exhibition, and the number of exhibitions was 823. A total of 24 domestic and foreign key purchasers and more than 270 enterprises in the city reached 80 million 770 thousand yuan in purchasing intention, and signed 16 million contracts for procurement contracts. We have opened the e-commerce exhibition platform of Qingdao famous brand products, and 6 large e-commerce operators have been holding the procurement negotiation and consultation service. The exhibition organized the brand exhibitors at the municipal level or above in Qingdao, concentrating on the essence of Qingdao textile and clothing, gathering the latest achievements in industrial design at home and abroad, and actively participating in the exhibition, attracting 810 enterprises and the highest ever. Due to the brand effect of the exhibition and the publicity in the pre conference, the exhibition attracted 160 thousand participants, the highest ever.

It is understood that at the closing meeting, 2013 China (Qingdao) International Fashion Week "best fashion brand" award was awarded. The gold prize was "ITTZO (one continent)". The silver prize was "red" and "nun Xiu Dan". The bronze prize was "Haier brothers", "Phoenix habitat" and "West Jane". He won the gold medal of the best fashion designer in 2013 China (Qingdao) fashion week. It was Ren Li Zhong who won the silver prize. Zhou Mingrong and Meng Lei won the bronze medal. They were Meng Zhaoyan, Li Zhenqin and Zhao Yulong. Li Xuelei, Zhen Yilin and Han Yuting were awarded the top three of the 2013 China (Qingdao) International Fashion Week model competition.

　　 On the closing day, people rush to buy.

On the last day of the Qingdao international fashion exhibition, businesses began to sell at a reduced price. Some of the stalls were crowded with people coming to "sweep the goods". Reporters saw that many vendors played a "dumping, the last day", "10 yuan clearance" sign. "After a while, the exhibition will be over, and we will sell it if we can afford it," said a salesperson. A brand leader Li explained to reporters, "in fact, the exhibition is for the reputation of the brand, it is cheaper to sell. If the guests are well dressed, they will go to the store to buy it, and we are going to repeat customers."

Consumers are directly benefited from price reduction. The reporter saw that many citizens have already cleaned up a lot of treasure, carrying big bags and small bags. The reporter interviewed several female citizens who came to "sweep the goods" randomly. "The price is right, the quality is good, it is suitable for our ordinary consumers!" a mother who led the child told reporters, "look at my casual suit, 120 yuan to buy, the physical store can sell more than 350 yuan."

In sharp contrast to the sale and reduction of other commodities, many international brand prices remain unchanged. "Our market price is tens of thousands of dollars, which can only be sold at half the price." A salesperson from Qingdao Zhou told reporters, "the cost is high. Besides, we are a big brand and will not engage in such a big sale."

　　 Clothing "custom wind"

This year's fashion week has a custom wind. Reporters saw that some high-end high-end custom dress brands are also very eye-catching. Zhang Yihua, designer of Qingdao Yihua red clothing brand, told reporters that "recently, our brand customization has increased a lot." In the past few days, our custom orders have increased 4~5 times than usual, much more than last year. Reporters learned that the custom-made crowd mainly concentrated in the business owners, civil servants and other consumer groups, clothing custom prices are also in the range of 1000 yuan to 1500 yuan, and clothing prices such as cheongsam, suits and other special occasions custom prices are concentrated in 3800 yuan to 4500 yuan. When asked about the reasons for people's tendency to customize clothes, Zhang Yihua analyzed to reporters: "first, people's living standards have been raised, economic level is allowed. Second, people are pursuing a sense of identity, looking for a designer to design their own clothes, and more personality and psychological satisfaction."

　 Food and beverage female head drunk fashion design

Zhou Mingrong created a team of advanced customization, and the design of the tooling was favored by many enterprises.

Recently, a fashion trend of high-end professional wear is quietly rising. In the 2013 international fashion week in Qingdao, Zhou Mingrong, the fashion leader of Qingdao famous restaurant company "old village", once again conquered the judges and won the honor of the designer Silver Award, with the idea of "designing the clothes with soul", with the elegant, beautiful, smooth and stylish professional suit custom made the judges again. Over the past ten years, Zhou Mingrong has quietly focused on the advanced customization of fashion suits. She does not agree with the traditional positioning of professional clothing, which is bloated, hypertrophy, dull color and single style. She boldly integrates fashion and aesthetics into professional wear, focusing on the professionally dressed, standardized, and fashionable style, which has produced different styles of professional wear.

　 Nature loves beauty, and "profession" is hard to give up.

Mention the "old village", almost nobody knows. Perhaps because of the achievements made by the old village, many people only know that Zhou Mingrong is the beautiful female head of the "old village", while ignoring her other identity, a professional fashion designer. Zhou Mingrong said that she had a strong interest in fashion design very early. Although 20 years ago, she accompanied her husband who had changed jobs from the army to set up an old village in her own career. But she never stopped feeling and pursuing fashion and beauty, and loved and studied fashion design. From the very beginning of trying to design her own hotel dress to enter into the dress design specialty of Shandong College of Arts and Crafts for professional study, Zhou Mingrong went all the way on the road of dress design.

"Over the past 10 years, I have gained some experience and experience in fashion design. As food and beverage companies gradually developed into a catering group company that covers all parts of Ji'nan and Qingdao, all kinds of affairs are on the track. I gradually faded from the front line management of the group, and founded a professional clothing company, ciino, specializing in personal senior apparel customization and team top professional clothing customization." Zhou Mingrong said. Due to the unique design of the company, Beijing, Shanghai, Qingdao and many other famous brand stores, fashion restaurants and many other businesses have become the customers of ciino. Inadvertently, the fashion business, which has been understated by Zhou Mingrong, is getting bigger and bigger. It has created a more than 50 custom-made team.

　 The quintessence of Chinese culture and fashion

2012 China (Qingdao) international fashion week, Zhou Mingrong and her design team participated in the first time. They took the theme of crossover as the theme, and boldly innovates and personalities as the main feature. They use different styles and elements to make the whole conference beautiful. Compared with last year's "high profile", this year's clothing show "across the new line of vision", using color and design is relatively restrained, but reveals the elegant atmosphere that is hard to hide, noble and exquisite.

An opening jazz dance gives the audience a different fascination, and the 35 sets of clothing are elegant and elegant professional dress with white, black, gold and blue colors, and exquisite and generous professional wear. The air hostess business dress is based on the gray system, giving people a brand new visual experience. The catering professional clothes are the deformation of several capital letters such as "CHINA". The whole show conveys the expectations of modern enterprises and professionals to show themselves.

　　 Design clothes with soul

The customization of personal advanced clothing and the customization of team top professional clothing are faced with a relatively narrow market, which is very different from the idea of factory production and store marketing. The order quantity can not be compared with that of its sales, but every customer has strict requirements. Because the business dress is the "fashion" of the enterprise, and it is an important element to show the corporate image. This is undoubtedly a great test for the ciino designer team. But it is difficult to overcome them. The experience of Tsinghua University's fashion art and the luxury learning class of Paris Fashion Institute of France and their deep experience in business management enable Zhou Mingrong to understand the perfect integration between corporate culture and professional wear. Under her strong advocacy, her design team strives to integrate artistic, fashionable elements and customer spirit into one. Insist on independent creation, use a large number of manual technology, so that every business dress has become a soul works.