Qingdao Global Market Innovation Breaks Industry Downturn
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< p > at the time when many a href= "http://www.91se91.com/news/index_c.asp" > textile machinery enterprises < /a > barely started construction, Qingdao world group Limited by Share Ltd's textile machinery annual orders have been signed.
When many enterprises are entangled with whether the industry can get warmer this year, the goal of doubling the output value of Qingdao world group Limited by Share Ltd three years ago has entered the sprint stage.
While many enterprises have not yet jumped out of the vicious circle of low price competition and low added value development, Limited by Share Ltd of Qingdao global group has firmly grasped the market innovation patent of coarse and fine joint automatic doffing roving machine.
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< p > for group chairman Guan Yangchun, spring 2013 is a harvest season: the national product research and development center of combination of full thickness automatic drop doffing roving machine is located in the company; many brand customers' large orders are signed smoothly, further consolidating the market leading position of the company; through the hundred day campaign and spring battle, enterprises have built up a high-quality talent team while realizing the doubling of production capacity.
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< p > mastering < a href= "http://www.91se91.com/news/index_s.asp" > market innovation < /a > patent < /p >
< p > although the whole industry is not satisfactory this year, the global group has ushered in a great opportunity for development.
Guan Yangchun told reporters that as long as we have the courage to change and continue to innovate, we will usher in great changes and great development, and we will surely create a higher development platform.
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< p > when the market is in a doldrums, it is often the time when customers are most critical about the quality of products.
Global group is able to achieve the trend and stand out from the crowd by relying on its own product advantages.
With the keen sense of the market, they combine the product with the personalized needs that satisfy the customers.
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< p > Guan Yangchun told reporters that the major orders that the company recently received in Jiangsu and Zhejiang is mainly the combination of thick and thin integrated automatic doffing roving machine.
Global group has grasped the current market personalized demand, not only led the market, but also firmly grasp the market's innovative patent rights.
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The product advantages of P group are not only embodied in personalization, but also in the future development trend of the industry. This reflects the pursuit of the global company's leading industry with its own products.
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< p > Guan Yangchun told reporters that new products accounted for most of the market share in this year's orders. The roving roving machine did not meet the needs of the development of information technology in the future, and could not meet the actual needs of the market. The company had eliminated this.
Informatization is to improve efficiency and reduce employment, so they will focus on the research and development of automation products.
The global group not only has the advantage of technology, but also has rich experience. This is also the fundamental reason for the national product development center to settle in the global group.
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< p > Guan Yangchun has made an updated plan for his product structure: in the next 3~5 years, air jet looms will be the top three in the industry.
Guan Yangchun firmly believes that only the quality of the product is good enough that the customer will recognize it.
In addition to standardization and modular production, he said, another advantage of universal group is that it can provide a management mode for customers.
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< p > continuous innovation is not afraid of others to imitate < /p >.
< p > guiding the market demand of the textile machinery market has always been the goal pursued by Yangchun.
In order to achieve this goal, every day after work, he will stay for some time to reflect.
He believes that only by leading forever, can we not be surpassed before we are afraid of other people's imitation.
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"P" is precisely because of such a helmsman, the global group can travel in the sea of the world market.
Guan Yangchun said that his colleagues would come to "copy" global technology, but he was not afraid at all. On the contrary, he welcomed this.
He said: "we do not need competition without competitors. We need strong competition. We are open to our peers.
Some bosses came to the company and talked with us about the project. They also brought a lot of middle-level cadres by bus to learn our management experience. We also welcome this.
It is good to have customers. First, we know what the needs of customers are. Second, we know what the customer needs for management.
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< p > Guan Yangchun's self-confidence comes from product innovation.
He often said that the company's learning atmosphere is very strong, middle level cadres have reasonable suggestions every month.
Learning is for innovation, innovation is to lead the industry, become the pioneer of the industry, this is a global corporate culture.
If we don't pay attention to innovation, maybe two or three years later, the equipment that is still in the lead may be lagging behind, and only innovation will keep its product value forever.
In the view of Guan Yangchun, if we do hundreds of millions of output value enterprises, products can not last long without bright spot.
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< p > create the market cake by creating, < /p >
< p > in the planning of Guan Yangchun, Qingdao global group is currently in an active stage of great reform and great pformation.
He told reporters that the company's orders were obviously increasing, but at the same time some problems also appeared.
For example, the development of new technology is fast and needs to be supplemented by technicians.
In his words, this year's great change is also imminent and can not be changed.
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< p > he pointed out that this year the company will carry out major reforms and achieve major changes in three aspects.
First, the production plant will be doubled again. At present, the plan has been approved and approved.
The second is the reengineering of the production process, to achieve the order of sales orders to the production mode of the logistics center, in order to improve production efficiency and improve the reaction speed of enterprises by means of lean production.
The third change is to build an air jet loom assembly line.
The company has been involved in air-jet looms since 2010. During the Spring Festival this year, 2000th air-jet looms have been shipped to customers under the production line.
He pointed out that the company fully automatic doffing roving machine accounted for 2/3, air-jet looms accounted for 1/3.
Next year, the air-jet looms plan to achieve the same goal as the roving machine.
He explained that the data indicate that the air-jet loom Market is more demanding than the spinning equipment market.
Because there are 20 thousand demands for air-jet looms at present, the market value is about 4 billion yuan, while the spinning market value is about 1 billion yuan, and the thickness of the equipment is < a href= "http://www.91se91.com/news/index_s.asp" > market value < /a > about 2 billion yuan.
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< p > Guan Yangchun has been making the market cake with his creations. He said, "before we were little brothers, now we are leading the way, and we will continue to lead the industry forward in the future.
Although the industry has encountered some difficulties, but the difficulty is our direction of innovation, customer demand is our direction of innovation.
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