Electricity Supplier Wang Five Initiative To Show Hang Hang Women'S Clothing

< p > < strong > domestic electric power bigwigs put down their positions and set off a battle of Hangzhou women's clothing < /strong > /p >

< p > < strong > Taobao, Dangdang and Jingdong take the initiative to show Hangzhou women's wear > /strong > /p.

"P" recently, Dangdang held the "a href=" http://fz.sjfzxm.com/ "dress inviting business < /a > conference in Hangzhou.

This is not the first time to the Dangdang network to hang school women's clothes to throw "olive branch", at the end of August last year, CEO Li Guoqing took the Dangdang team to see many clothing businesses in Hangzhou, among which women's clothing enterprises are natural.

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Last year, when Jingdong came to Hangzhou's investment promotion conference, the manager of the investment department was patient, meticulous, and even a little bit painstaking at the scene. It depicted a Jingdong image with a comprehensive attack, especially for the garment industry, P.

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< p > a person in charge of a women's clothing brand said that they have now contacted Tmall, Jingdong, Dangdang, vip.com and many other electronic business platforms, and are fully comparing the conditions given by different families.

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< p > < strong > clothing can change the status quo of the electricity supplier's loss all the time? < /strong > < /p >

< p > the reason why the electronic business platform has been putting down its appearance to women's clothing enterprises is because they feel that clothing can change the loss situation all the time, so it is particularly important to win high-quality brands.

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< p > Dangdang began to attack clothing in March and April last year. There are already 1500 clothing businesses. From the order quantity, 40% of the orders come from Hangzhou women's clothing brand.

According to the plan, Dangdang will then increase the total number of clothing businesses to 3000, among which Hangzhou women's clothing brand is the main force.

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< p > < < a href= "http://www.91se91.com/news/index_s.asp > > electronic business platform < /a >, relative to books and department stores, clothing price per unit is higher, growth is faster, repeat purchase rate is higher, correspondingly, profits are more.

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< p > < strong > Hangzhou women wear hesitate to surf the Internet and worry about being reduced to "cheap goods" < /strong > /p >

< p > < strong > the traditional hang wear women's clothing enters the electricity supplier, the first thing to bear is the price war < /strong > < /p >.

< p > according to the relevant personage, Amoy brand seven grid sales last year exceeded 300 million yuan.

The early rise of the Amoy brand also has many challenges for the traditional Hang Hang women's clothing enterprises that came into being. The first thing to do is the price war.

"The general understanding of doing business women's clothing enterprises is cheap, which is very unfavorable for our enterprises themselves."

Zhou Lei, manager of the Ministry of electronic commerce, said so.

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< p > from the current < a href= "http://www.91se91.com/news/index_p.asp > > Hangzhou women wear > /a > in the electricity supplier performance, in order not to cause pressure on the offline store sales, most enterprises have independently set up R & D team to carry out the design of online products, but because of the serious brand resemble before Hangzhou women's wear, there are often 10 cases like 1 houses, and in order to expand the popularity of the online brand and stabilize the needs of brand layout, most enterprises will return to the brutal price war.

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< p > < strong > the response speed of the existing supply chain is still tight on the electricity supplier platform < /strong > < /p >

< p > as the originator of "fast fashion", ZARA's goal is: 15 days to complete the product's strategy of "quick, ruthless and accurate" from design, purchase, production to the sales of franchised stores all over the world. "These well-known brands of women's clothing, such as Gloria, and so on, will accelerate Hangzhou to become an international fashion capital.

"From the statistical data, there are nearly 2500 women's clothing manufacturers in Hangzhou.

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