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Sale Will Become The Main Channel Of Shoe Clothing Brand Digestion And Inventory.

2013/5/14 21:10:00 34

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Adidas Shoes And Accessories Fair Sports Shoes.

starting from the end of 2011, Nike, Adidas Adidas, Lining, Anta and other sports brand footwear sales will frequent online department stores, online e-commerce sites appear. Cost-effective shoes and clothing sales will always let consumers fall into "extreme madness". The most important reason for the sale is the "a href=" http://www.91se91.com/news/index_h.asp "high inventory" /a. 
 supermarket sale will bring high sales volume .
 even supermarkets have launched a sports brand sale, especially by the end of the year and the major festivals. At the sale meeting, a pair of Adidas casual shoes worth up to 1000 yuan can be priced below 500 yuan. Especially the joint sale with sports brand has become the signboard activity of the supermarket. With the increase of store rentals, many sports brand stores have a high price base, and the cooperation with supermarkets has increased sales, especially the sports category known as a href= "http://www.91se91.com/news/index_x.asp", casual shoes /a and Anta sports shoes, especially consumers. 
The price is the key to products sold in P. For customers in supermarkets, the price is the most important factor affecting their purchase. Most of the products on sale are old fashioned in previous years. But the size is complete and the price is as low as 70 percent off, which always attracts a lot of consumers. Nike sports shoes and Haitai men's shoes, which are seldom seen in supermarkets, are always sold by consumers. 
 with the upgrading of shopping malls, market vacancies have been set aside, and the market of supermarket clothing has begun to develop. More and more brands that are originally only made in department stores or stores have been sold in supermarkets by various means. For example, puma, Puma, JEANSWEST, DISNEY and other shoes and clothing brands. According to relevant media reports, sales of clothing in supermarkets increased by 10% over the same period, while sales of brands like them increased by 11% to 12%. 
 to attract more consumers, some supermarkets began to introduce more and more brands, such as brand selection, category expansion, style control, and so on, not only in sports and leisure products, but also in various supermarkets, such as women's shoes, old lady's dress, leather shoes and so on. 
 electricity supplier special sale goods rejection 
 the rapid development of e-commerce has also enabled enterprises to expand online. Consumers' online shopping map is cheap and convenient. Some online brand stores have become consumers' online shopping outlets. The a href= "http://www.91se91.com/news/index_p.asp" > US < /a > camel saw the huge size of China's online shopping market, and set the camel's official flagship store on Tmall to open its market in China. 
When p comes to the festival, all the Taobao flagship stores will sell "slogans" such as "80 percent off" and "half off ceiling" slogans. In the past May 1 Labor Day, the women's shoes on their women's shoes website had produced a cheap gimmick and attracted many consumers. MIZUNO's official website only offers low discounts, packages, coupons and other forms, and brings good economic benefits to enterprises. 
 for the shoes and clothing enterprises which take the electricity supplier as the inventory digestion, the electricity supplier is only the extension of the channel; and for the shoes and clothing enterprises that put the brand construction in the important strategic position, the electricity supplier is more like the brand development direction. For example, the high-end products of UGG official website not only regard e-commerce as a channel, but also serve as a brand strategy to open up a larger market. 
 industry insiders pointed out that electricity consumption can play a role in consuming inventory to a certain extent, but this is not the full benefit it can bring into play. With XTEP stores and Lining stores opening stores in the past few years, the traditional physical sales model has been saturated. Under such circumstances, the cost and time needed to promote traditional channels need more. Although the profit is low, the sales volume can not be ignored. However, although it is a means to dump goods, we must remember that we should not blindly reduce our price. The rich and precious bird flagship stores strive to minimize the impact on the brand through discount stores. 
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 flagship store sale will be /p >
 and some first-line brand enterprises rely on large shopping malls and their discount stores. Taking the new balun shoes as an example, the product will specially produce or assign some batches of products to participate in the sale activities, thereby reducing the overall impact on the rest of the products and brands. 
 the best way of sale is .
Consumers will also be inconsistent if they sell P shoes simply. In order to stimulate consumption, many brand enterprises will take the form of inventory and new product mix and match, for example, kissing cats will sell the 2013 new models of the kissing cat and women's shoes with the old ones in 2012 to attract consumers' attention. Sorting out inventory according to a certain sequence will bring better sales for a special sale with a theme combination. 
 when most businesses are selling special products, they should avoid homogenization. Casual shoes and sports shoes are the most common items in special events, and consumers have more choices. If this is the sale of a pair of fancy and functional double star football shoes, it may attract more attention from special consumer groups. And on the theme of sale, try to show creativity, such as Mitch, little blue sheep and other children's shoes brand can be assembled for the poor mountain children to do public welfare in the form of public welfare sale, throwing goods and public welfare to kill two birds with one stone, helping digestion inventory and improving corporate brand image and social responsibility.