How Risky Is The Market For High Priced Leather Clothing?

In June 28th, the headquarters of the South Fourth Ring Road in Beijing staged a "fashion costumes for people".

After the press conference, China's leather industry development seminar attracted the attention of media both inside and outside the industry.

The upgrading of leather industry has added new ideas to the garment agents who are looking for new business space. But how can we enter the door of high-end clothing brands such as fur clothing and fur?

What kind of price do you need to pay for joining this brand?

How much market return can it get?

In the 2008 autumn and winter new products released by CHO Sidi, when dressed in elegant leather clothing, beautiful evening dress, and luxurious fur models, many of the franchisees began to comment on it: "this style will sell well this year!"

"I like this layered design."

"That fur has a good sense of silhouette."

It is this kind of pure and simple design style, unique aesthetic feeling and strong artistic pursuit, which together with diversified product ideas, has brought good market feedback to the market of CHO Sidi brand for several years.

The brand has now formed the development layout of Hongkong as the center of management decision, Beijing as the production base and the marketing center of China, and the two major sales outlets of large and medium-sized shopping malls self running and joining the customers, with an annual turnover of 200 million yuan.

Having learned about the market situation of the sustainable development of the original leather brand such as CHO SDI, we will return to the problems mentioned earlier.

What is the first thing to consider when choosing a high-end leather brand?

How high is the market risk?

High volume loan is the biggest obstacle. As a new brand in the clothing market, CHO Si Di and most garment enterprises have chosen the parallel development path of self employment and franchise.

Self operated stores mainly operate A-type markets, which radiate and influence the surrounding market. The role of agents in franchisees is reflected in increasing market share and enhancing brand awareness.

In the process of contacting with franchisees, the official of CHO Si Di felt that the development of leather brand development was difficult. For example, the strength of the franchisee was not good enough, and the brand loyalty was not enough. The direct reason for these difficulties was that the franchisees had to invest too much.

On the basis of ensuring the normal operation of the business, the initial payment for franchisees can not be less than 100 thousand yuan according to the basic distribution requirements.

As for the annual purchase volume, it is also clearly stated in the joining book of CHO Si Di that the provincial capital city is no less than 1 million 600 thousand yuan, the prefecture level city is not less than 1 million 200 thousand yuan, and the county level city is not less than 900 thousand yuan.

Therefore, without strong financial support, it is difficult to walk into the door of leather brand.

At the same time, the value of materials and the limitations of traditional leather products such as simplicity and seasonality make the leather enterprises want to increase the market share by means of agents joining channels, and the difficulty of expanding the sales network is different from that of other categories.

Huge investment also means increased risk, but it also represents enough profit margin. What kind of leather brand risk factor is smaller?

The rich product line reduces business risks. Sdi centered around leather and fur, and has continuously added rich products such as gowns, ready-made clothes, weekend jackets, shuttle knitwear, shirts, trousers, accessories, bags, shoes and other rich products. It also broke the fate of traditional leather clothing enterprises limited by geographical and seasonal restrictions, which will enable franchisees to have business opportunities and business in every month.

At the press conference, the company also awarded the franchisees ten outstanding agents and four outstanding agents.

It is understood that part of these awarding agents joined the team of Li Chengduo when Chairman of the company started from scratch, and some joined the sales team gradually with the development and promotion of CHO SDI.

They have made outstanding achievements in developing market with Cho SDI, and the main reason to attract them and guide them to success is that they have rich product lines, strong product development and production capabilities, and advanced production management experience.

In June 28th, the headquarters of the South Fourth Ring Road in Beijing staged a "fashion costumes for people".

After the press conference, China's leather industry development seminar attracted the attention of media both inside and outside the industry.

The upgrading of leather industry has added new ideas to the garment agents who are looking for new business space. But how can we enter the door of high-end clothing brands such as fur clothing and fur?

What kind of price do you need to pay for joining this brand?

How much market return can it get?

In the 2008 autumn and winter new products released by CHO Sidi, when dressed in elegant leather clothing, beautiful evening dress, and luxurious fur models, many of the franchisees began to comment on it: "this style will sell well this year!"

"I like this layered design."

"That fur has a good sense of silhouette."

It is this kind of pure and simple design style, unique aesthetic feeling and strong artistic pursuit, which together with diversified product ideas, has brought good market feedback to the market of CHO Sidi brand for several years.

The brand has now formed the development layout of Hongkong as the center of management decision, Beijing as the production base and the marketing center of China, and the two major sales outlets of large and medium-sized shopping malls self running and joining the customers, with an annual turnover of 200 million yuan.

Having learned about the market situation of the sustainable development of the original leather brand such as CHO SDI, we will return to the problems mentioned earlier.

What is the first thing to consider when choosing a high-end leather brand?

How high is the market risk?

High volume loan is the biggest obstacle. As a new brand in the clothing market, CHO Si Di and most garment enterprises have chosen the parallel development path of self employment and franchise.

Self operated stores mainly operate A-type markets, which radiate and influence the surrounding market. The role of agents in franchisees is reflected in increasing market share and enhancing brand awareness.

In the process of contacting with franchisees, the official of CHO Si Di felt that the development of leather brand development was difficult. For example, the strength of the franchisee was not good enough, and the brand loyalty was not enough. The direct reason for these difficulties was that the franchisees had to invest too much.

On the basis of ensuring the normal operation of the business, according to the basic requirements of the shop, the first payment of the franchisee should not be less than 100 thousand yuan, and the big city should be increased properly.

As for the annual purchase volume, it is also clearly stated in the joining book of CHO Si Di that the provincial capital city is no less than 1 million 600 thousand yuan, the prefecture level city is not less than 1 million 200 thousand yuan, and the county level city is not less than 900 thousand yuan.

Therefore, without strong financial support, it is difficult to walk into the door of leather brand.

At the same time, the value of materials and the limitations of traditional leather products such as simplicity and seasonality make the leather enterprises want to increase the market share by means of agents joining channels, and the difficulty of expanding the sales network is different from that of other categories.

Huge investment also means increased risk, but it also represents enough profit margin. What kind of leather brand risk factor is smaller?

The rich product line reduces business risks. Sdi centered around leather and fur, and has continuously added rich products such as gowns, ready-made clothes, weekend jackets, shuttle knitwear, shirts, trousers, accessories, bags, shoes and other rich products. It also broke the fate of traditional leather clothing enterprises limited by geographical and seasonal restrictions, which will enable franchisees to have business opportunities and business in every month.

At the press conference, the company also awarded the franchisees ten outstanding agents and four outstanding agents.

It is understood that part of these awarding agents joined the team of Li Chengduo when Chairman of the company started from scratch, and some joined the sales team gradually with the development and promotion of CHO SDI.

They have made outstanding achievements in developing market with Cho SDI, and the main reason to attract them and guide them to success is that they have rich product lines, strong product development and production capabilities, and advanced production management experience.

Chisday's assessment of franchisees is also based on sales ability, quantity of opening stores, single store performance and return rate.

This is also a gateway to join the leather brand.

It is easy to see from the experience of these agents that we should be very cautious when joining the leather brand. We need to consider in detail from many aspects.

In this regard, the head of CHO Si Di has offered several agents to the agent who wishes to enter this field.

Generally speaking, many clothing brands will offer preferential franchising policy, perfect management and after-sale service system to attract distributors to join in the development of agent network.

Besides, there are five points that can not be ignored.

For example, "chisi Di" firmly believes that luxury is simple and elegant, fashion is style and taste; second, it is mainly reflected in the style: Cho Si Di is keen on subverting routines, and materials and materials are mainly innovative. This is also the key to arouse consumers' desire to buy and compete with other brands of similar products. Third, it is a clear product positioning: a promising brand enterprise, its clothing not only accords with the tastes of the masses, but also embodies the nobility, elegance and fashion; fourth, we must understand the technical ability: Cho Si Di's clothing is exclusive design, style refurbishment is fast, and competitors are not afraid of imitation, which requires strong technical strength to support; finally, we need to understand the company's capability in logistics. First of all, we need to consider the brand: brand resources are the only resources that enterprises can not copy. Today, with the popularity of cloning, brand advantages are particularly obvious.

Without the accessibility of freight, the convenience of logistics can not bring great convenience to dealers, and will affect subsequent market development.