Analysis Of The Four Brands Competing For Fast Fashion In The Chinese Market

< p > positioning in the global leisure a target= "_blank" href= "http://www.91se91.com/" > dress > /a > Japan's fast fashion brand UNIQLO recently regarded overseas expansion as one of the development priorities, and its number of shops in China has exceeded 180.

In addition, fast fashion H&M also said that it will open 350 new stores in 2013, and most of the new stores will be opened in China.

As for ZARA, the sales volume of a single store opening day is 2 million. It has promoted China's < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > market with the envy of the industry.

Reporters believe that mainly affected by the European recession, fast fashion brands have been fighting for Asia, and the Chinese market is certainly an essential place for competition.

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< p > strong > fast fashion H&M crowding out NIKE China's first flagship store < /strong > /p >

P, a Swedish fashion retailer, H&M's net profit fell more than analysts had expected in the first quarter.

H&M fell by 3% compared with store sales in the first quarter, and profits also declined due to exchange rate changes.

LADYMAX fashion network found that in March this year, H&M was mainly affected by the unusual cold and Blizzard weather in Europe and North America, which delayed the start of its spring shopping season, thus weakening the European market.

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Kaljohn Persson, CEO of P H&M, said that 2013 will be a challenging year. "In many markets of H&M, the sales of fashion retailers show the characteristics of challenging situations.

The continuing difficult macroeconomic environment and the bad weather in Europe and North America at the beginning of this season are all the reasons.

On the Chinese market, the fast fashion brand H&M managed to squeeze out the first flagship store in Nike NIKE China, which is located at the shopping mall of Wangfujing in Beijing's Wangfujing street, with its single store daily sales of 2 million profitable news.

H&M's unique attraction to customers greatly increases customer preferences and loyalty.

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< p > < strong > ZARA the gross profit margin before tax is 23.6% higher than that of LVMH group < /strong > /p >

< p > the world's largest clothing retailer Inditex's fast fashion brand ZARA became popular popular brand in 2012, while ZARA has been doing well in inventory. With the increase of stores in China, the slow digestion of goods will also increase, but ZARA has adopted a low-key way to digest inventory, and successfully get rid of the stock squeeze problem.

LADYMAX fashion net has reported that Zara has an average price of only 1/4 of each dress, but the profit margin of Zara before tax is 23.6% higher than that of LVMH group after opening two companies' earnings reports.

The news shocked everyone in the industry.

The Inditex group's Asian market share in fiscal year 2012 was 20%, with a net increase of 482 new stores, of which 120 accounted for 1/4 in China.

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< p > < strong > UNIQLO continues to strengthen overseas expansion of the Chinese market is the key point < /strong > < /p >

"P", which is located in the global casual wear, Japan's fast fashion brand UNIQLO, regards overseas expansion as one of the development priorities in recent years, and its number of shops in China has exceeded 180.

Japan clothing retail giant UNIQLO announced that it will open the world's largest flagship store in Shanghai by the end of 2013, which is larger than previously opened Tokyo, New York and Paris flagship stores.

The new flagship store area is as high as 6600 square meters. LADYMAX fashion net thinks this shows that UNIQLO wants to further develop its huge Chinese market.

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< p > shortly after the news came out, Mr. Fast Retailing group CEO Tadashi Yanai, speaking in the Tokyo stock exchange, said that 100 stores will be opened in China this year, bringing the total number of shops in the Chinese market to 1000.

The group plans to become the world's largest apparel retailer in 2020, and to achieve sales of 5 trillion yen.

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< p > < strong > GAP is not a smooth road to enter the Chinese market under pressure. < /strong > /p >

< p > GAP as soon as it was launched on the Chinese market, it was a long way to go.

Under the dual pressure of weak local market and catching up with ZARA and H&M in China, GAP speed up is understandable, but its prospect is not a smooth road.

China, which is crucial, is the market that Gap has to fight for. These factors will lead to a change in the future of GAP.

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< p > LADYMAX Fashion Net finds that fast fashion is sought after, but compared with ZARA parent Inditex group, H&M and UNIQLO, GAP is the latest to enter China, and has relatively low awareness in consumers' minds.

At the same time, the average price of GAP is about two times that of H&M and UNIQLO, and the rate of fashion and update is also lower than ZARA.

Not only that, GAP stores also have no advantage.

Data show that last year, the number of Inditex stores in China reached 275, UNIQLO reached 184, H&M was 120, and GAP had only 36 stores.

GAP can only choose the layout of emerging shopping centers or two or three line markets.

Ke Weijie, President of GAP group Greater China, said in an interview that GAP group will also choose the right time to introduce other brands.

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