Competition In The Asia Pacific Consumer Market Will Intensify And Clothing Consumption Will Meet "Golden Five Years".

< p > due to the weak demand in the European and American markets, the competition in the Asia Pacific consumer market has intensified and the economy has slowed down.

Recently, multinational a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand has tried the Latin American market, with a view to making up for the slowly revival of Western European and North American markets through the growth of new markets.

Meanwhile, the assessment of Euro Rui International also points out that Latin America will be the potential market for garment consumption in the future.

According to Euro international data, Latin America's consumption power has been gradually emerging in 2012, and the size of the clothing market has increased by 16% over the whole year.

Although the size of the $152 billion clothing market in the region is still less than that of 1/3 in the Asia Pacific market, its growth rate has surpassed that of the latter and shows great potential for consumption.

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P has the fastest growing clothing consumption market in the world in 2012 - Venezuela and Argentina, though most of the growth comes from inflation driven prices.

And now experiencing deflation in Chile, its clothing prices have dropped by 3% in real price war since 2010.

Most of the competition comes from local brands.

It is undeniable that trade protectionism provides opportunities for Latin American clothing companies to take a firm foothold in the local market.

In Mexico, 4 of the top five clothing brands are local brands.

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< p > but in fact, trade barriers can not completely block the pace of international competitors.

In 2012, H&M chose Chile to enter the foothold of the southern hemisphere.

On the day of the opening of the store, nearly 2500 consumers lined up for 12 hours to greet the brand from Sweden.

Mexico's clothing industry also witnessed the success of multinational brands, including H&M, Gap and Forever 21.

Fast fashion retailer Inditex, because its products originate from Spain, its product positioning is also more suitable for Latin American consumers.

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< p > other mass brands find that the Latin American market's success strategy is to increase the local retail price of products.

Topshop, a British brand, has launched a girl's a target= "_blank" href= "http://www.91se91.com/" > clothing /a store in JK, a luxury shopping center in St Paul, Brazil.

The location of the store, the location of the product and the services provided make the overall image of the brand almost luxurious, thus attracting more affluent consumers.

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< p > in Latin American Apparel market, online shopping mode of consumption is just beginning. More consumers understand their brand trend through social media platform, and actual sales are still weak.

The sales volume of the channel is almost 1% less than that of the total garment sales in 2012.

Therefore, the marketing of online channels will be the focus of major brands.

In Brazil, the most popular online sales platform is multi brand e-commerce website.

Netshoes is a website selling brand campaign less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, and its sales in Brazil amounted to 1 billion US dollars in 2012.

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< p > according to Euro international forecast, the Latin American clothing market will expand by 35 billion 100 million US dollars in 2012~2017, and will become the most dynamic region after the Asia Pacific region.

After surpassing France, the size of Brazil's clothing market is expected to exceed Italy before 2017.

Mexico's performance is also highly regarded. In 2012~2017, the country will be expected to become a fifth fastest growing country in the apparel market after the BRICs.

Although trade protectionism and complex macroeconomic environment will have more or less impact on its industrial development, with the growth of the middle class team in the region, the growth of young people's demand for fashion products will make it valuable to deal with these challenges.

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