The Per Capita Age Of Underwear Consumers In China Is Also Getting Younger.

< p > at present, the underwear industry has been developing rapidly in China. Many girls can talk boldly about the quality of underwear in public, and the average age of underwear consumers in China is becoming younger.

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< p > < strong > demand determines market < /strong > /p >

< p > data show that the domestic young underwear market has nearly about 20000000000 Yuan of market consumption potential.

But the reality is that apart from some of the more famous lingerie brands, such as Feng Di Shi, Ai Mei, crystal secret, ruby and peach pie, few companies have developed specifically for the needs of young women with medium income.

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< p > but in fact, most of the young consumers in China are wage earners. Their demand for underwear is increasing, and they are pursuing the trend of brand personality. There is no similar product produced in the domestic market specifically for the consumption needs of the middle and low consumer. In a recent survey of underwear consumption for 19~30 years old, nearly 60% of the women chose underwear of 100~300 yuan and bought at least 3~5 sets a year.

From this we can see that in the increasingly competitive market of high-end underwear, the mid - market young underwear market, which has not yet been fully developed, is undoubtedly a potential "gold mine".

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< p > < strong > enterprises should be timely and "enter" < /strong > /p >

Liu Jianliang p a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > marketing real warfare expert, because underwear is a typical personal product, besides having beautiful, close fitting and comfortable functions, it must also have color, popularity, multiple sizes and cups to provide consumers with diversified choices. Therefore, the production of young fashion underwear is a very sophisticated and complex industrial process, and its sophisticated sewing skills, complex raw materials and a large number of employees are not easy to complete.

Therefore, for young fashion underwear industry, potential entrants still face considerable obstacles, which can be described as a relatively high threshold.

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< p > first, the demand for capital is relatively high: if you want to enter the underwear manufacturing industry, the first requirement is to have land, set up factories and prepare sufficient funds to purchase production machinery and equipment, such as sewing machines, cloth cutting machines, sponge punching machines, etc., and pay staff salaries.

In order to cope with these fixed capital and expenses, huge financial capital is needed and can not be recovered in the short term. These are the risks that potential entrants must consider before investing.

This is fatal for enterprises, and is also the crux of the current market with so many brands falling down.

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< p > for a girl's underwear brand, it takes at least three years to cultivate the market.

These three years need continuous investment, but some owners do not hesitate to spend money in the first year because they are confident that they are looking forward to it.

And second years hesitant, because the money spent is like a stone in the sea, did not see the slightest splash.

In the past third years, confidence has been lost, enterprises have been holding their pockets, allowing enterprises to develop freely, so many enterprises are in the Dark Dawn.

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< p > followed by marketing strategy. As branded underwear, the channel determines everything. Looking at the current channel mode, there are mainly department stores, underwear stores, combination stores, and self run stores (some of them are in business super), so the marketing strategy is very critical.

Enterprises need to set up core teams (marketing, promotion, customer service, shopping guide, design, etc.), clear organizational structure, personnel in place, and set up incentive mechanism, so that hardware (company personnel) and software (marketing strategy) combine organically, and form productivity, resulting in benefits.

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< p > is the design. In all categories of underwear market, girl underwear is the highest gold content, so the design strength is also very high.

Chest circumference is more important than the upper body. If the cup is not good, the upper body will not work well. It will also become a display.

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< p > enterprises need to have solid basic skills to enter the young fashion underwear market. We must have firm belief and firmly believe that "Rome is not built in a day". We must uphold persistent confidence, promote the brand, strengthen internal management, enhance the ability of product research and development, and formulate marketing policies that conform to the market and enterprise's own development, so that enterprises can become a strong "dark horse" in the development of the market.

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< p > < strong > correctly guide consumers < /strong > /p >

< p > when we choose to enter the young consumer market, we need to study the demand of this kind of consumer market, that is, demand determines the market.

With the huge potential of consumption, the demand for young lingerie market is bound to grow with the growth of economic level. This determines the existence of large space for underwear enterprises. FENDY poetry is a brand of young fashion underwear for this group of people.

The younger generation's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > consumption is highly sensitive to price and has a large demand for new products.

Products are quick to update, and products with good quality, low price and distinct personality are more easily favored by young customers.

From the point of view of design, fentis brand underwear fashion and clothing fashion trends combine to quickly collect design elements, launch new series, maintain a stable rate of new product updates, and better maintain brand freshness.

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< p > product design is closely related to market demand.

The promotion of product color, the optimization of process technology, the shaping of brand personality and the upgrading of terminal image will all contribute to the promotion of products.

Products can drive sales, and of course, the display of personalized displays and advertising campaigns will greatly enhance the sales volume of products.

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< p > young and fashionable brands should have their own unique personalities and distinctive brand image will be more conducive to the promotion of products.

< a target= "_blank" href= "http://www.91se91.com/" > designer < /a > to better serve the brand, so that we can better serve the brand of consumer groups.

As Qin Qunsheng, chairman of Divina group, said, "we design products, not products."

Only by catering to the market can we better serve our consumers.

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< p > for the market, how to guide young fashion consumers is very important, so that they can actively participate in it, which is more conducive to the healthy development of the brand.

In the long run, China's underwear market capacity is gradually expanding, and market competition will also become fiercer. Only those brands with distinctive brand personality, continuous innovation R & D capability and strict quality control and differentiated brands can finally win profits, win space and win enduring in the market competition of the system.

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