Clothing Enterprises Become A Shares IPO Is Not The Hardest Hit Taiping Bird Can Pass Safely.

< p > after YOUNGOR, news bird, Semir a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, another Zhejiang launched an attack on capital market with "a target=" _blank "href=" "target=" > clothing industry.

Ningbo Taiping bird fashion dress Limited by Share Ltd (hereinafter referred to as "Taiping bird") has recently received IPO environmental protection verification in Zhejiang provincial Environmental Protection Agency. Its publicity period is from 13 to 22 this month.

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< p > it is worth mentioning that in the May 9th IPO queuing enterprises, more than ten garment enterprises such as del Hui, noble bird, La Natsu Bell and so on have already been included. Among them, La Natsu Bell, rich birds and cloud bat dress are still in the state of "stop censorship". Besides, the Fujian and Ningbo Kaixin clothing censorship have no access to capital market.

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Under such a background, "p a", with the feature of "fast fashion", "href= http://sjfzxm.com/news/index_c.asp", "Taiping bird" /a, still opted for a leap.

Taiping bird mainly designs, develops and operates the brand of Taiping bird. Its predecessor is Ningbo Taiping bird fashion dress Co., Ltd., founded in September 2001. It is a subsidiary of Taiping bird group.

In 2011, the company introduced foreign capital and became a Sino foreign joint venture. At the end of last year, the shareholding system was just completed.

At present, the company has a total assets of about 1 billion 870 million yuan, and owns 25 wholly-owned subsidiaries, including the male bird suit of Taiping bird fashion, the magic bird fashion of Taiping bird, and the fashion dress of Lok ting.

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< p > to further expand and strengthen the enterprise, Taiping bird intends to invest IPO in the "marketing network construction project", "Taiping bird East clothing finishing and distribution logistics center project" and "information system construction project", with a total investment of about 1 billion 630 million yuan, and three investment projects have not yet been implemented.

At present, Taiping bird carries out the channel construction mode of "self operation + Affiliate", and adopts the market development strategy of "large-scale flagship store as the core, self driving and joining" to expand the national market.

The company said that in the next few years, the company will rely on the magic B2C e-commerce platform to further increase investment in e-commerce channel construction and enter the online shopping market.

From the perspective of the share of capital input, the company intends to invest 1 billion yuan in the "marketing network construction project".

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< p > although the Pacific bird entered the capital market is "well prepared", but in previous years clothing enterprises IPO will not be ideal.

In 2011, a number of garment enterprises IPO, such as Shu Lang dress, Shanghai Li Rui dress, Vigna S fashion, Nash and Lady house, were successively denied. Clothing enterprises became the hardest hit areas of A shares IPO, and the rate of passing was only 45%.

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< p > look at the situation of clothing enterprises listed on the market. Most of them suffered from "Waterloo" last year.

According to the flush data, 17 of the 30 apparel listed companies declined, and Semir apparel achieved a net profit of 761 million yuan in 2012, down 37.81% compared to the same period last year. The company said that in 2012, investment in product research and development, marketing network construction and supply chain has been strengthened, and its effectiveness can not be reflected in the short term.

Similarly, the net profit of the United States was 850 million yuan last year, down 29.55% from the same year, and the company said that the consumer demand was down by the macroeconomic impact, and the company was facing certain pressure from the direct retail terminal and the franchised wholesale channel.

In contrast, the loss of Chinese clothing is the most serious. Net profit loss is 44 million 174 thousand and 800 yuan, down 1608.32% from the same period last year.

The declining performance of these companies is still playing in the first quarter of this year.

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< p > in the whole garment industry slowdown, the domestic consumer market environment continues to slump, for the first time to pass IPO's Taiping bird, the pressure is very small, even if successful, the company still needs to face the capital market test.

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