Park Exhibition To Eliminate New Channels For Stock And Inventory

< p > "10 yuan for children's wear, ten for one."

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< p > "women's sweater 30 yuan to sell goods, do not buy regret..."

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< p > "all winter coats are 70 yuan each. Let's have a look."

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< p > originally quiet Beijing Huilongguan Sports Park, this time has been filled with the sound of trumpets and trumpets.

A month long large-scale exhibition is being held here. The main Park Road, which stretches for hundreds of meters, has been covered by various simple houses.

At this time, there are several red balloons floating above the Huilongguan Park, which is only two kilometers away from the park. The hanging banners are announcing that the large a target= "_blank" href= "http://www.91se91.com/" > clothing /a /a exhibition is also held here, and the scenes inside are not as good as those of Huilongguan sports park.

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< p > < strong > Park Exhibition is favored. < /strong > /p >

In May, the weather became better. In the places of Beijing Tiantongyuan, Wukesong and Ditan, the similar clothing exhibitions were held in many parks.

Many residents joked that they wanted to buy cheap a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, and went to the park near the neighborhood.

In 2013, many people in the industry predicted that the overall situation of clothing will gradually get warmer. Is this a sign of warming up in the park's clothing exhibition? < /p >

Many clothing categories sold at the P exhibition are mainly middle-aged and old styles and children's clothing. According to the staff of the Huilongguan Sports Park Management Office, the residents who play in this park are mostly middle-aged and old people over 50 years old. Only 9 o'clock people dance square dance and sing red songs in the park at 9 o'clock every morning.

At the same time, park staff also pointed out that there are three small children's playgrounds for children to entertain, so the most consumer groups in the park are children and middle-aged and elderly people. Therefore, it is not unreasonable to sell children and middle-aged clothing wholesalers and enterprises.

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< p > in fact, the attention of the parks has been more than 2013. In recent years, there are many fashion festivals or sales meetings near the parks of many large communities. The products are from home textiles to clothing "a target=" _blank "href=" http:// www.91se91.com/ > shoes > /a > hat.

However, many community residents recall that in the past, clothing fairs were mostly in the autumn, and it was rare that they had frequent "meetings" from the beginning of spring this year.

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< p > < strong > picture cheap: consumers are not too "haggle over and calculating" < /strong > /p >

< p > "I think the park fair is very convenient, not only away from home, but also with all products, and the price is much cheaper than shopping malls and supermarkets.

I usually like to go to the park to dance. When I come back, I can buy clothes and daily necessities, which is very convenient for the elderly. "

Ms. Li, who lives in Huilongguan, has always been very fond of Park fairs. In her view, it saves a lot of time for shopping and shopping.

"I bought a pair of trousers for my grandson for only 10 yuan. I only bought 40 shoes for my shoes. It's as cheap as white picking."

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Mr. P, who lives in Tiantongyuan, has the same view.

He bought pants, socks and bedding at a clothing festival near a neighborhood last year.

He said that the elderly do not like the young people like shopping, shopping in the mall is not only expensive, the road is far away, the park fairs form is very suitable for themselves and friends around, so every time there are Park fairs, he is always happy to visit many times.

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< p > but at the exhibition site, the reporter looked at the sales clothes of many stalls, and found that most of the clothes sold were not labelling, nor did they indicate the origin and quality inspection, especially children's clothes.

But many consumers do not worry too much. They admit that in the face of such a low price, "calculating" can be a little less.

"How can such a cheap dress be perfect? If you go after the quality pass, you can buy hundreds of dollars of clothes in the mall. But those less than a target=" _blank "href=" http://www.91se91.com/ "> brand clothing" /a "do not often happen? Actually, the quality of the cheap or expensive clothes is almost the same, and it's better to go home for several times.

Miss Zhu, carrying several bags in her hand, walked around and said, she finally stopped at the booth selling children's shoes.

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< p > < strong > tail cargo and inventory keep abreast of < /strong > /p >

P, a wholesaler at the exhibition site, said: "the factory in the suburbs of Beijing, the situation was bad last year, and some orders were cancelled. Therefore, a lot of stock was backlog. The low price sale in the shopping mall or store was still too high, while in the park exhibition, the sales cost was low, and the sales volume was good. Maybe several more similar exhibitions will be held this year."

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< p > while another businessman said he was a merchant in the vicinity of the tail cargo market, but because the stock market was a bit far away from the residential area, the customers were mostly young people, and the sales hours were not ideal because of the unscheduled working hours on the weekends.

At the fairs, the middle-aged and old people who do not work are the main consumers, because the price is cheap and the flow of people is concentrated, so the products are sold well, and there is no big competition in the tail market.

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< p > view the number of clothing sales fairs in several parks, and find that most of the clothes sold are tail cargo and stock.

Although clothing enterprises have stock and tail cargo is an indisputable fact for many years, but due to the sluggish domestic and foreign consumer market in 2012, the backlog of products obviously gave enterprises a headache, and the park's low cost terminal site seems to provide a good place for dumping goods and stocks.

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< p > a lot of people say that after 10 years of rapid development, China's apparel industry has presented a large number of enterprises to expand their production channels while expanding their production channels, while the side also has to bear the bitter consequences of high inventory.

In fact, inventory problems have been enlarged in recent years.

As Lin Shuling, deputy general manager of Gloria brand, said, "inventory is not a new topic, and every enterprise has different opinions on how to deal with inventory."

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< p > there are many ways for large enterprises to solve inventory problems. For small businesses with very few channels, inventory and tail cargo must be selected with lower cost.

In addition, some large enterprises will also sell some of their stock to some dealers and traders, so a lot of cheap clothing will be gradually sold to lower end or remote areas. Finally, the exhibition of parks and other similar large-scale sales will also become one of the key channels.

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