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The Product Of Market Pformation And Upgrading Of Brand Collection Stores

2013/4/23 13:09:00 42

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Brand Collection Shop Clothing Brand Fashion Buyer.

in recent years, the word "a href=" http://sjfzxm.com/news/index_c.asp "brand collection shop < /a" has been very popular in the fashion circle of China. Especially the I.T, C&J, IGER and other brand collection shops occupy the market of Beijing, Shanghai and Hongkong at a very fast speed, so that the retail mode which dominated the retail market in Europe and America has been emulated by many retailers in China.

However, the public can not help asking, what is the reason for imitated it? Is it following suit or market pformation?

how does the brand store come into being?

in the Eleventh China department store summit held on -28 March 27, 2013, the China general merchandise business association released the report on the development of China's department stores in 2012. The association counted 81 large and medium scale department stores in 2012, and the total sales volume was 228 billion 270 million yuan, up 8.92% only compared with the same period last year. The total profit amounted to 6 billion 10 million yuan, down 6.14% compared to the same period last year, and the sales profit margin was 3.08%, which was 0.78 percentage points lower than that in 2011.

Compared with the average annual sales growth rate of department stores from 2006 to 2011, the growth rate of the department store industry in the whole country in 2012 declined significantly in 16.5%.

All this foreshadowed the most difficult year for the whole department store industry to enter the development process, and badly needed a new business model to achieve pformation.

on the other hand, consumers also encounter difficulties in their daily consumption.

Some people can't help asking, what problems can't be solved as consumers? With the quickening of pace of life and the maturity of customers' consumption, we find increasingly that the business mode of traditional department stores can no longer satisfy such people. They have "a clear understanding of brands, a clear definition of their preferences, but few shopping hours."

we need a new business model in terms of market trends and consumer awareness.

The emergence of brand collection stores has directly solved the problem of "high brand repetition rate, poor renting capacity and the ability to gather crowd flow" in traditional department stores, and achieved the trend of "viral" development. Meanwhile, it can better help customers to get their satisfied products at the highest efficiency.

strong > brand collection store will become the main force of shopping center /p >

brand collection shop, also known as the "brand integration shop", that is, in a unified name store, a collection of multiple brand products, the type of goods can cover men, women and children, can include < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes >, bags, jewelry, watches and many other categories.

Although the style and design concept of each brand are different, they are called together by the same store and become a brand collection shop worthy of attention.

Brand collection shop is the product of the times, and it is also a manifestation of the deep operation of multi brand strategy.

with the gradual improvement of the operation level of shopping centers and the enhancement of investment ability, the phenomenon of breaking up between shopping centers and department stores is constantly increasing.

A survey company once said that customers usually stay in a single brand store for a long time, but in a store, customers stay 3 times more than a single brand store.

This is because the brand collection store has a great advantage in the commodity richness, enabling consumers to have more initiative in the selection process, thus increasing the stay time.

Therefore, for shopping centers such as people to determine the amount of profit in the form of business, collection shops will also become the first choice.

besides, the benefits of introducing a collection store in shopping centers are far greater than that of department stores.

Because a collection store is equivalent to a brand theme area, in addition to magnifying its selectivity on a certain category, it also increases the volume ratio of the brand.

In the past, 300 or so brands could form a shopping center. Let's imagine, if the introduction of 300 or so stores, the imported brands will be far more than 300, but the equivalent of about 3000 brand resources? This makes shopping centers have a clear trend of enlargement in the brand capacity, and the consumption revenue it brings will also be much more than that of the same department stores.

brand collection shop, also known as the "brand integration shop", that is, in a unified name store, a collection of multiple brand products, the type of goods can cover men, women, children, can include clothing, shoes, bags, jewelry, watches and other categories.

Although the style and design concept of each brand are different, they are called together by the same store and become a brand collection shop worthy of attention.

Brand collection shop is the product of the times, and it is also a manifestation of the deep operation of multi brand strategy.

A survey company once said that customers usually stay in a single brand store for a long time, but in a store, customers stay 3 times more than a single brand store.

This is because the brand collection store has a great advantage in the commodity richness, enabling consumers to have more initiative in the selection process, thus increasing the stay time.

Therefore, for shopping centers such as people to determine the amount of profit in the form of business, collection shops will also become the first choice.

besides, the benefits of introducing a collection store in shopping centers are far greater than that of department stores.

Because a collection store is equivalent to a brand theme area, in addition to magnifying its selectivity on a certain category, it also increases the volume ratio of the brand.

a variety of brand collection stores to widen the market outlet /p >

brand collection shop has many kinds: /p >

the first is the multi brand collection shop. The area of this shop is mostly about 300-1000 square meters. The main body is the popular clothing with some preferences, and there is a close correlation between the brand positioning of each brand.

In the store, each brand's area is relatively independent and has a distinct display style.

At the same time, the relationship between brand and shop is not a leasing relationship, but a purchase, agency or sale. The right of purchase and the choice of styles belong to the shop side.

second is a boutique boutique. The size of such shops is generally not too large, mainly based on the same style of multi commodity products as the main combination rather than multi brand combination.

Most of these stores sell luxury goods or have potential non famous high-end brand goods. All commodities can accurately explain the cultural orientation of shops, follow the same store style and have a very harmonious relationship.

At the same time, the display of goods in the store will not be divided by brand, but by commodity category.

third are lifestyle stores. Lifestyle shops are also known as "Life Style Store", that is, a certain life form is positioned as shops, and products are all combined around these forms.

On the product line, it will usually be presented in a full range of ways, including clothing for boys and girls, accessories, shoes, stationery, sundries, and so on. Some large collection stores will increase catering, coffee, tea bars, even galleries, hotels and other business categories, forming a true sense of the comprehensive comprehensive lifestyle collection shop.

fourth is department store multi brand store, which is a microcosm of traditional department store, also known as "small department store", generally covering 1000-5000 square meters.

Although some of these shops are similar to department stores in terms of business mode, there are differences in the way of cooperation. For example, when a brand store member enters a shop, it is arranged by the brand side rather than the shop side.

the division of the above categories enhances the competitive advantage of the "brand collection shop" in the domestic development, widens its market outlet and can be easily integrated into various formats.

Let the traditional department stores, which consistently face all consumers, sell all goods and operate a single category, see the hope of realizing the new development and realize the enjoyment and experience of combining shopping and leisure with commodities, culture, art, catering, fitness, entertainment and tourism.

market awareness creates brand stores, mushroomed > /strong > /p >

often says, "how big the heart is, how big the stage is", but for the Chinese fashion industry, it is "stage" to decide "heart".

The profit generated by the operation mode of "P" accession and agency is getting lower and lower, forcing retailers to seek new way of survival.

They travel around the world and pay attention to the latest popular information. In order to meet the needs of customers, integrate the fashionable clothing of the front fashion, "a target=" _blank "href=" http://www.91se91.com/ "shoes and hats", jewelry and other basic goods into their own shops, shopping malls and so on, and gradually form a "buyer" consciousness, which is the essence of "brand collection shop".

Because of the change of retailer's consciousness, gradually from the former brand agent to the integration consciousness of the product itself, the brand store will grow in China's market.

"P" brand collection shop is the product of the era of market pformation and upgrading, its emergence not only let the retailers see the hope of the industry, but also let them have new thinking on the operation of the brand.

At the same time, the brand collection store has also played a good role. On the one hand, it broke through the traditional way of operation to better satisfy the now discerning customer group; on the other hand, it opened the new trend of marketing, and accurately expounded the cultural orientation of each brand.

It is these factors that make the brand collection store a new business model that is pursued and has the future trend!