How To Carry Out Channel Customer Control In Garment Enterprises

The size and effectiveness of channel control capacity is closely related to the control mode.

Due to the size of the garment enterprises, product categories, marketization and management level related to the effectiveness of channel control,

The value and the quality of operators vary widely. Therefore, the way of effective control of channels is diversified.

Using clothing brand to control channel customers

In the era of homogenization of products, competition is fierce.

The only feature distinguishing products is clothing brand.

Clothing brand is the most important asset in many ways.

From the perspective of channel management.

The clothing brand influences the whole channel through the influence of consumers.

Distributors, such as intermediaries and terminal operators, should also set up their own clothing brands.

But the clothing brand of channel customers can only play a role in the channel, and has little effect on consumers.

The clothing brand of channel customers is often attached to the clothing brand of the principal products.

Without the support of manufacturers, the value of clothing brands of channel customers will be greatly reduced.

For channel customers, a good clothing brand product means profit, sales volume and image, but it means more sales efficiency.

Generally speaking, the sales channel of the best selling products needs less than that of the customers, so the sales cost of the channel customers is relatively low, and the sales of other products will also be promoted.

At the same time, because the speed of sales is faster and the turnover speed of channel customers' funds is increased, clothing enterprises establish their own good brand image at the consumer level.

You can exert influence on the channel.

Through this clothing brand, the sales cost will be reduced to the channel customers, and the sales efficiency will be improved and the effectiveness of channel control can be increased.

Using long-term strategy and vision to control channel customers

Every garment enterprise must have its own strategic goals and vision plans, and establish its own advantages and position in the industry.

This is every one.

What leaders must consider.

If a garment enterprise does not have a long-term plan and goals, it will be difficult to maintain its advantages in competition, which will eventually affect the development of garment enterprises.

A garment enterprise without long-term strategy is a garment enterprise without soul. It is a garment enterprise that only makes money. It has no future.

Based on the consideration of channel customers, clothing enterprises must prove their excellence in terms of their status and achievements in the market.

On the other hand, we should constantly express our long-term plans and vision to channel customers, and make them have a certain vision for the future.

Once the channel customer recognizes the company's concept, the development strategy of the garment enterprise, and recognizes the main leader of the company, even if the temporary policy is inappropriate, the temporary customer will not care about the problem of the temporary product.

Control of channel customers with interests

Every channel customer needs certain interests as a safeguard.

Especially short-term interests.

Therefore, as manufacturers, we must give channel customers certain interest space.

So keep the right degree.

As a garment enterprise, we must realize that if the channel customers do not cooperate, the profits of the cooperation will be lost, and their overall profits will be reduced, and their fixed costs will not be reduced. This will also involve a cost accounting problem, which has great risks.

Therefore, if garment enterprises can grasp this point, the control of channel customers will have a certain psychological advantage.

Generally speaking, if garment enterprises bring small profits to channel customers, he will still make profits after he does not cooperate with clothing enterprises.

If we increase the clothing brand advantage of our products, we should increase the sales volume of our products, reduce the sales volume of other products of the channel customers, and reduce the sales volume of other products.

The unit profits of other products; increase their rebates and discounts, and increase the profit of their own channel customers.