Nanjing Down Clothing Sales War Started Prices Rose 10% Over Last Year

As the temperature goes down, the sale of down clothing sales in various shopping malls in the winter has quietly started.

The reporter learned from a shopping mall in Nanjing that the price of down jacket is about 10% this year, but the price of basic clothing is flat with last year.

Many brands said that the fierce competition in the market and the improvement of consumers' pursuit of style this winter.

There will be more breakthroughs in fashion.

Prices rose slightly, and basic funds remained unchanged.

Down clothing category is rich, while consumers pay more attention to price.

Reporters in a shopping mall in Nanjing five floor of the down clothing sales area pick up a new short paragraph down jacket, more than 1000 yuan price is still amazing.

"Raw materials, fabrics, accessories, especially labor and logistics costs are rising. The price of down garments has increased by about 10% this year. But for Bosideng, the price of the main and basic funds should be almost the same as that of last year.

"The brand of Bosideng brand of a shopping mall in Nanjing said that the price of several new items could exceed 1000 yuan, for example, this year's street leisure wind is priced at 1280 yuan.

Under the pressure of competition in the industry, the down jacket brands are paying more attention to the segmentation of consumer groups while fighting the price war.

The person in charge told reporters that while maintaining the main consumer and basic consumer groups, the company also subdivided the consumer groups. The medium and long terms introduced 1480 yuan, 1680 yuan, 1880 yuan and three grades in the pricing system. Through dislocation operation, the demand for various consumer groups could be maximally satisfied.

Fashion design trend

In order to attract consumers' eyeballs, all of them are big.

It is more fashionable and dynamic for the design of the counters and the appearance of model products.

Many consumers in the shopping center of the five floor of a shopping mall in Nanjing will find that the down jacket styles are more varied, leisure and sweetness, and the colors are no longer dreary. The addition of candy colors is even more beautiful.

Ms. Xu, who is picking down eiderdown, told reporters that there were no less than 5 down coats in the wardrobe, although they would not buy them every year, but they could not help buying one of those designs, which is very strong.

Reporters learned that in addition to focusing on warmth, all brands of down garment manufacturers in addition to light weight and thin design, but also in the design sense of efforts, the past lace, wave point, knit and other elements are still visible this year, and street leisure elements are also integrated into it, and fur, splice and other elements of the integration, will also add to this winter down market.

Brands have said that the popularity of leisure, sweetness and other diverse styles in the design, so that the down garment is becoming more and more fashionable, consumers can choose more room.

Down jacket is at a low price.

Recently, Yoobao will be held in all stores. Brands and businesses are also trying to digest the purchasing pressure brought by price increases to consumers, so as to achieve the goal of "small profits but quick turnover".

Reporters learned that a shopping center jointly built by a shopping mall in Nanjing and Bosideng will open in November 17th.

Sun Aigeng, general manager of Jinsheng Group's board of directors and general manager of a shopping mall in Nanjing, said that since September, it has embarked on the renovation work, and produced the Bosideng flagship store, which is built in more than 1500 square meters.

"Down jacket business has become a feature card of the shopping mall.

The joint Bridge North Taiping shopping plaza, Taiping down town Jinsheng department store central store, Longjiang store, Maigaoqiao store and other 7 shops together, in category, brand, scale in Nanjing should be the largest.

"Sun Aigeng stressed that" saving every penny for the consumer "is the purpose of the store. It insists on not charging the suppliers, including the entry fee, sponsorship fee, promotion fee, publicity fee and so on, which reduces the operating cost of the manufacturer.

At the same time, relying on the mass production of big brands, the two sides jointly reduce the cost of the intermediate links, and jointly digest the price rise, small profits but quick turnover.

This Taiping Yoobao conference will not only bring in the price, but also send gifts with good manners, and will carry out exclusive exclusive sale activities by CO branding companies, which will bring the greatest benefits to consumers.