"Fashion Show" Promotes Brand Sales, Costumes And Fashion Shows.

A feature theme show can not only boost sales, but also highlight the image of shopping malls.

Sales promotion tools, some months to run a few shows.

In the loud and melodious opera, the opera characters and the models wearing fashionable costumes appear on the stage alternately.

This is not an opera performance, but a fashion show.

Last night, the "Fashion Week" in Wuhan square was opened. The first costumes show "Notre Dame de Paris" as the theme, letting consumers understand the new costumes while enjoying an opera.

Please let the model walk on the T platform and show the products to the customers. This kind of common show way is OUT, and all the major shopping malls in Wuhan are playing "tricks show" at the moment.

Not long ago, the International Plaza held a Hanfu show, inviting customers to wear Hanfu to take the show, turning the fashion show into a "DIY show" for customers to participate in it. The central department store had run the "people to show", turned the first floor shopping mall into a T station, and allowed the models to walk through the show to facilitate customers to watch more closely.

The cost is not cheap. Besides the model fee, there are also expenses for script design, lighting beauty, stage effects and others, and some cost up to one hundred thousand yuan.

There are shopping centres in Wuhan, and two or three theme shows will be held in a month.

There are shopping malls that ordinary walking shows too monotonous, and featured theme shows can highlight the trend of shopping malls, help to enhance the brand image of shopping malls, but also rely on creativity to make eye balls and attract more customers to store consumption. Due to profitability and terminal inventory, the order execution rate this year is affected by the terminal downturn, and there is a general discount, so that the growth of actual report revenue and the growth of pre orders will be somewhat different.

The number of new franchised stores is also lower than expected.

Because of better resources, brand stores are relatively open in the economic downturn, stimulating overall sales.

A businessman has done statistics, a show can generally pull the brand sales 40-50% of the month, if the sale with other activities, the effect is better.

Wu Guang held a theme exhibition on leather products for three days at the same time.

It is equivalent to a year's sales of a common leather brand.