The Official Bankruptcy Of Dan Lu Department Has Given Wenzhou People A Sense Of Avant-Garde Fashion.

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< p style= "text-align: center >" Dan Lu Department Store's short life. < /p >

< p > 2006 settled in European city < /p >

In 2007, P introduced the first Wenzhou noodle "/p".

< p > the first one is /p.

< p > the first bread new word < /p >

< p > 2008-2009 years, business is becoming slacken. < /p >

< p > 2010 filed for bankruptcy protection, fade out of sight /p

< p > May 10, 2013, the court declared its bankruptcy < /p >.

< p > May 10th, the people's Court of Lucheng district decided to declare Wenzhou Danlu department store Limited (hereinafter referred to as "Dan Lu Department Store") bankrupt and terminate the bankruptcy proceedings.

Wang Kangfu, executive vice president of Wenzhou commercial retail trade association, said that it was the first case in Wenzhou department store that Dan Lu was declared bankrupt through the court.

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< p > in fact, < a href= "http://www.91se91.com/news/index_c.asp" > Dan Lu Department Store < /a > has been fading away from people's eyes in 2010. From 2006 Danlu department store to 2013, only the brand of pizza hut, thousand noodle noodle, bread new words, and so on, witnessed the flourishing of Dan Lu when it opened, and changed its position in the later period until it became a new world of modern European city life.

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< p > according to the introduction, after the bankruptcy of Dan Lu Department store, it is not related to the new city of Europe, which is now in operation.

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< p > liabilities 74631663.46 yuan < /p >

< p > May 10th, the people's Court of Lucheng district decided to declare Wenzhou Dan Lu Department store company bankrupt and terminate the bankruptcy proceedings.

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< p > Wenzhou Dan Lu Department Store Co., Ltd. was founded in January 10, 2006 with a registered capital of 20 million yuan.

At the beginning of its founding, Xinjiang Dan Lu Industrial Co., Ltd. invested 68% in shares and 30% in Wenzhou Europe City Construction Co., Ltd.

According to the audit report, as of April 30, 2010, Wenzhou Dan Lu Department Store limited liability 74631663.46 yuan.

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< p > May 23, 2012, as one of the legal shareholders of Dan Lu Department store, Wenzhou European City Construction Co., Ltd. formally submitted an application to the court for the bankruptcy and liquidation of Dan Lu Department Store Co. Ltd., the court accepted the case on that day and appointed the Zhejiang people's joint law firm as its administrator.

In April 11th of this year, Dan Lu Department Manager applied to the court to end the bankruptcy liquidation procedure. After hearing the court, the court held that the application of the administrator was in accordance with the law and allowed to rule the bankruptcy of Wenzhou Dan Lu Department store.

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< p > for the first time to bring the concept of "Moore" to Wenzhou people. At that time, the avant-garde fashion was < /p >.

< p > according to the data, in December 2006, Dan Lu Department store located in the European city, its business area is more than 80 thousand square meters, including 23 thousand square meters of central department store 1 to 5 floors, and at least 40 thousand square meters surrounding the podium, etc., forming a large commercial concept of Shoppingmall (commodity MAO).

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Less than 7 years ago, the opening of Dan Lu Department Store brought the concept of "Moore" to Wenzhou people for the first time. From its opening hours, the lottery prize was Mercedes Benz, and members gave birthday gifts to members, all of which brought a breath of fresh breath to Wenzhou's department store at that time.

At that time, there was only one-stop shopping in Wenzhou, which opened up too many times, and at the same time, it was able to declare shopping, eating and doing SPA.

The concept was very fashionable for Wenzhou, which did not have Wanda Plaza and the Mixc.

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< p > 2007, the business team of Dan Lu Department Store brought Wenzhou's first thousand noodle noodle, the first silk lotus and the first bread new words, which added a new good place to the Wenzhou consumers at that time.

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"P", but also this year, because the Dan Lu Department Store introduced "a href=" http://www.91se91.com/news/index_f.asp "clothing brand" /a "most of which is not well-known in Wenzhou, and the price is not bad. After the freshness of the public, the business of Dan Lu Department Store is getting light.

The management department of Dan Lu Department, which soon realized this, then made drastic adjustments.

At that time, the Wenzhou department store had entered the "Warring States era". Intime department store and Kai Tai Department Store fought for the market share and fought fiercely.

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< p > data show that after the withdrawal of Dan Lu in Xinjiang, Wenzhou Dan Lu Department store took over by the property side Wenzhou Europe City Construction Co., and invested 200 million yuan to solve its debt problem.

In 2010, the responsible person of Wenzhou European City Construction Co., Ltd., admitted to the media at the time, that Dan Lu Department applied for bankruptcy protection to the court for the purpose of clarifying the debt situation of Wenzhou European City Construction Co., Ltd.

In addition, Dan Lu has no other debts.

At that time, it did not disclose the specific loss of Dan Lu square.

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< p > multiple adjustments < a href= "http://www.91se91.com/business/" > business mode < /a >, it is still difficult to break through the business dilemma < /p >

< p > "maybe the famous brands we sell are not the big names that Wenzhou people are familiar with."

Dan Lu Department official said that Dan Lu's business in Xinjiang has been thrived and locked in the Wenzhou market for the development of department stores. The clothing quality of those introduced is not inferior to that of internationally renowned luxury goods, but it is not so famous.

It is understood that from 2006 to 2009, when Dan ran department stores adjusted business models many times, it was still difficult to break through the business dilemma.

The company continued to lose money until later, shareholders personally borrowed money from the company to expect to achieve the result of a "strong heart". The result was not satisfactory.

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< p > a department manager of Dan Lun square, who has been through Dan Lu's practice until the exit, told reporters that the reason why Dan Lu's flash in the pan and lost money is actually related to the fact that the leader is not familiar with Wenzhou department stores and does not trust Wenzhou's local professional managers.

Unfamiliarity with Wenzhou has led to the high-end brand of central department store but not known to Wenzhou people. These brand agents are agents for the first time and do not know how to better brand awareness.

Secondly, the property of the European city is not enough, and the department store is not clear enough to guide people to enter the shopping mall. Even if they enter the shopping mall, they will be surrounded by the circular design.

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< p > Li Zhongkuan, an associate professor of Business School of Wenzhou University, thinks that the management team of only one Dan Lu in Xinjiang is not mature enough. As the Mixc has operated so many city projects, it can not guarantee that every business has its own business performance.

Secondly, the property of Dan Lu square is defective, and its moving line and layout are not suitable for commercial complex.

"By the late management, we knew that we had problems, and we had summoned us to take care of the pulse. But we did not say the most fundamental problem. We could not prescribe the right medicine, but only left after a while."

Professor Li Zhongkuan said.

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< p > the disadvantages of many owners of shops: < /p >

< p > April 2010, when the reporter learned that the news of Dan Lu's bankruptcy was about to go bankrupt, he asked the photographer to take a picture. But for a variety of reasons, Dan Lu Department store did not finally enter the bankruptcy proceedings of the court, so that the photo had been kept in the snow for 3 years until today when the news of the official bankruptcy of Dan Lu square was reported.

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< p > comparing the old photos of 2010, we found that the 4 words of "Dan Lu square" have already bid farewell to the stage of Wenzhou. Before that, the news came out that Dan Lu's central department store would be pformed into a hotel, and then there was no news for reasons such as fire fighting and so on. In 2010, it had to change its positioning to open the living and living hall.

There are also department stores who believe that many shops in Dan Lu Plaza are not completely leased by their property owners, but they are sublet from many small owners.

This is closely related to the complex of Wenzhou shops and shops.

Often, after the opening of the Wenzhou real estate developers, the retail sales will be sold in order to reduce the pressure of funds, so that the latter will also gather many owners to return the rents. Because the owners are numerous, the cycle is long and the cost is high, and the cost of rent is also increased.

Because of this situation, there are two department stores in Longgang and Yueqing.

If everything can be improved from the source, it is undoubtedly more conducive to the healthy development of Wenzhou's commercial form.

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