Clothing Sales Market Is Fast Fashion And Electricity Providers Rush To Eat

< p > in the just concluded 113rd a href= "http://news.sjfzxm.com/news/xieye/20130516/342341.html" > Canton Fair < /a > third textile and clothing and footwear exhibition hall, the reporter learned that the export volume of textile and clothing was roughly the same as that of last year, but it was replaced by lowering the clothing price.

Some exhibitors said that the declining demand for traditional European and American markets and rising domestic manufacturing costs are tightening the neck of garment enterprises from two directions.

In fact, the first quarter brand clothing retail terminal continued to slump.

A few days ago, Wind released data show that 34 brands of apparel listed companies in the first quarter of 2013 net profit totaled 1 billion 688 million yuan, down 8.51% compared with the same period last year, while net profit last year also fell 5%, the downward trend continued to increase and increase in the first quarter of this year.

< /p >

< p > bad market performance. New products will be on sale at discount < /p >

< p > the retail terminal continues to be depressed, inventory problems and other problems beset garment enterprises, resulting in the first quarter of this year, the overall performance of brand clothing enterprises is lower than expected.

Previously, the a href= "http://news.sjfzxm.com/news/fushi/20130516/342337.html" and the China National Business Information Center < /a > also released statistical data. In the first quarter of 2013, the number of retail sales of clothing in hundreds of major retail enterprises nationwide increased by 10.7% over the same period last year, and the growth rate decreased by 4.5% over the previous year, the lowest growth rate in the same period in 2005.

Combing the historical data, the reporter found that from 2010 to 2013, the retail sales volume of 100 retail enterprises increased by 24.2%, 19.2%, 15.2% and 10.7% in the first quarter, respectively, and the growth rate slowed down year by year.

< /p >

< p > slowdown in sales performance of garment enterprises has also been shown in the market. Just after the "May 1" small golden week and mother's day, many new shopping malls in Yangcheng have been discounted for sale in the spring and summer. Some department stores listed new summer wear on 3~5 sales promotions, which was rare in previous years.

For example, in the small golden week, Hai Yin and another city launched the 3~5 discount of spring and summer products and then folded it to 30 percent off. Tianhe department store promoted three days of "mother's Day" last weekend, and 50 percent off of the men's and women's costumes.

In this regard, the deputy general manager of Guangzhou friendship (000987, stock bar) group a href= "http://news.sjfzxm.com/news/fushi/20130514/341967.html" > Wang Hui < /a > analysis shows that the air temperature in April this year is lower than that in the same period last year, which led to the sale of most clothing suppliers' summer wear, and helped to promote the sale of the "May 1" holiday, so as to restore the declining trend of clothing sales in the first quarter.

It is reported that under the promotion of big sales, the "May 1" small gold Wednesday day statistics show that the summer clothing products, such as dresses, shorts, beach caps and T-shirts, have increased by 1~2 compared with the same period, while the sales of modern clothing stores in summer have increased by about 50% over the same period.

< /p >

< p > challenge is fast food and fast fashion is obviously less than /p.

"P >" the first reason is that the operating costs of enterprises are rising rapidly, while consumers' overall consumption intention is weak. Two, the channel of brand clothing retailing is becoming saturated, and the phenomenon of product homogenization is serious. Three, the trend of mass consumption is changing to a fast fashion direction with wider choices.

< a href= "http://news.sjfzxm.com/news/hangye/20130515/342157.html > > UTA < /a > Yang Dayun, President of Fashion Group China, said.

Wang Zhifeng, chairman of Guangdong Ming Hao Clothing Co., Ltd. also admitted that the rush of foreign fast fashion market plus the impact of online shopping on traditional clothing stores further increased the difficulty of clothing enterprises.

Bu Xiaoqiang, general manager of Hong Kong International Fashion City, said that last year, the consumer terminal has been sluggish. It has also made clothing enterprises very conservative in the production of spring and summer clothing this year. At present, there is a phenomenon that clothing enterprises can not produce goods, which has lowered the sales and profits of clothing in the first quarter of this year.

< /p >

Less than P, while the volume of traditional clothing brands is shrinking, ZARA, H&M, GAP and UNIQLO fast fashion brands continue to expand rapidly in the domestic market this year, and continue to consolidate the first tier city market while extending further to the two or three tier cities.

Recently, the American fast fashion GAP announced that it plans to add 35 new stores on the basis of the existing 47 stores this year.

By the end of last year, Spain's fast fashion giant ZARA had 122 stores in China, and 30 new stores last year, while Sweden's H&M has reached 120 stores in China. Last year, 43 new stores were opened and 15% of the world's new stores opened. Japan's fast retailing company's UNIQLO is also offering 184 stores in China. Reports show that the growth of international market sales and 48% of total profit growth of UNIQLO 70% almost all come from the Chinese market.

< /p >

"P >" shopping centers have thrown "olive branches" to fast fashion, which also provides the basis for the rapid expansion of the Chinese market. "

< a href= "http://news.sjfzxm.com/news/hangye/20130514/341970.html > > MC < /a > He Bin, director of marketing in Greater China.

< /p >

< p > pformation with electricity supplier "housekeeper" to increase sales volume < /p >

< p > under the background of the continuous decline of orders and the difficulty of cleaning up stocks, it is imminent to find a breakthrough for local brands.

Reporters recently visited a number of clothing brands in Guangdong understand that whether it is still looking for brand pformation in the wholesale clothing market, or a mature brand that has taken a place in the major department stores, this year, Taobao, a href= "http://news.sjfzxm.com/news/hangye/ 20130515/342155.html", "fan /a", vip.com and other electronic business "housekeepers" as a "handling sewer" or enhance sales performance into a consensus.

According to the statistics of Analysys International, B2C clothing sales increased by 167% over the same period last year, significantly higher than the growth rate of physical stores.

< /p >

< p > last month, "a href=" http://news.sjfzxm.com/news/hangye/20130514/341982.html "> Lining < /a > twice, with the help of customers, launched the" 48 hour time limit ", no one product sold more than a hundred; casual wear leading the United States on vip.com also all below 50 percent off sales, it is shocking.

Reporters log on casual wear Jack&Jones Tmall official flagship store to see that its daily discount is also quite large.

The new product is 10 percent off packages, the rest is divided into 30 percent off districts and 50 percent off districts, and the "Juhuasuan" spring and summer festival is 3 fold.

< /p >