Guangzhou Department Store Pformation Trend And Artistic Marriage To Break Through

< p style= "text-align: center" > < img src= "/uploadimages/201305/16/20130516023209_sj.JPG" align= "center" border= "0" alt= "/" < < > >

< p style= "text-align: center" > < /p >

< p > < /p >.

< p style= "text-align: center > > Tianhe City flower arranging art exhibition attracts many consumers < /p >

< p > specialization, playing "mix and match", expansion of counter trend.

Every major department store has a "magic trick" < /p >.

During the "P" holiday, the major department stores in Yangcheng hit the "discount war". However, the sales of most a href= "http://www.91se91.com/news/index_c.asp" > department store "/a" increased by only a little over 10%, and even the sales volume of shopping malls declined compared with the same period last year.

Since the first half of the year, the major department stores and shopping centers have been "on the holidays", and the citizens are already tired of aesthetics.

As the department stores suffered cold shocks from all sides, businesses thought to break through the winter.

< /p >

< p > electricity supplier shock, lack of innovation in business format, influence of three public consumption restrictions on sales of shopping cards......

Since this year, a number of factors have led to the weakness of many Guangzhou department stores. Many department heads have admitted that the situation is grim and business is bad.

< /p >

< p > trend 1: take the "specialization" route pformation < /p >.

< p >: "Guang Bai < /p >.

< p > April 29th, the first gold jewelry professional store in Southern China was officially unveiled by Guang Bai shares.

It is reported that the sales performance of the building reached 5 million yuan on that day.

< /p >

< p > "domestic consumption power has not declined, but consumers are tired of traditional holiday promotions and see which department stores dare to innovate."

< a href= "http://www.91se91.com/news/index_p.asp > > Guangzhou < /a > Huang Yongzhi, managing director of Limited by Share Ltd, told reporters.

It is worth noting that the professional line of gold and jewellery franchised by Guang Bai is in line with its previous establishment of the 100 hundred Jian Kang city.

< /p >

< p > the traditional department stores in the face of fierce competition in the market have promoted the pformation of Guang Bai.

< < a href= "http://www.91se91.com/news/index_h.asp > > online shopping < /a > has great influence on traditional retail, but it is still difficult to buy gold and jewellery with very personalized consumption experience.

Huang Yongzhi said.

Guang Bai will change the direction to the fashion GBF Huang Yongzhi Road store. Is it because of its poor performance? For this reason, Huang Yongzhi did not respond positively, but he admitted that duplication of business is the reason for affecting competitiveness.

"After all, there are three shops on the Beijing road alone, and on the same road there are other department stores such as modern department stores." < /p >

< p > trend two: format play "mashup" < /p >

< p >: "Hai Yin and another city < /p >.

On the 28 day of last month, "P", Panyu Hai Yin has another city cinema trial industry, a new design of cinemas, a private exhibition hall and making friends space, KTV, etc., all of which are pioneered by Guangzhou.

The shopping center's video game center, children's playground and all kinds of special dining facilities will also be gradually improved.

"We are the shape of the shopping center, the way of clearing the department stores, and the format of Oteri J."

Chen Wensheng, vice president of Hai Yin group.

< /p >

< p > reporters visited Hai Yin and visited another city several times, and found that the flow of people was scarce.

In fact, the shopping center's customer volume (customer per capita consumption) is quite high.

"One-time consumption of one hundred thousand yuan" Hao guest "is not uncommon.

A sales department official said.

It is reported that the shopping center opened for half a year to achieve profitability, of which an international first-line brand monthly sales of nearly ten million yuan.

< /p >

< p > "the trend now is to go to extremes on both sides.

Traditional department stores provide more comprehensive specialization, and the other direction is to move towards the comprehensive direction and increase the comprehensive experience elements.

Huang Wenjie said, "in addition, they are used as shopping centers, but they use general merchandise settlement methods to collect receipts and settle accounts uniformly.

This mode facilitates the unified management of shopping malls, and also reduces the pressure of merchants entering the field because of the lack of fixed rents, echoing the special needs of today's department stores in the doldrums.

< /p >

< p > trend three: loading "literary and artistic children" < /p >

< p >: Zheng Jia square, Tianhe City < /p >.

< p > is this the avant-garde art exhibition or shopping place? Last weekend, many consumers shopping for Tianhe City complained of "time and space confusion".

Originally, in order to cooperate with mother's day, several large flower arranging art works with a sense of architecture and installation art appeared last week in the Tianhe City atrium, with a number of up to three or four meters, with maternal love as the theme.

At the scene, the flower show was extended to the atrium from the North lobby of the first floor. It was displayed in a long corridor. It was 50 meters long. Many people took pictures. Dozens of parents and children sat on the simulated grass for a rest.

< /p >

< p > "we will increase the experience elements of shopping malls, such as this time we invited the international flower master Su LSI to do this exhibition and interaction."

Tianhe Group promotion department director Li said.

< /p >

< p > in fact, since the beginning of last year, the good Plaza has begun the "marriage" with art.

On the last Saturday of September last year, in the lobby of the first floor of the Plaza, there was a stereo device called "I am / Zheng Jia / Plaza / speed."

In the crowd, large art installations are like new landscapes in the good Plaza, attracting countless tourists to take photos.

In fact, this is the work of artist Zheng Guogu in the "good Plaza Project" under the framework of the fourth Guangzhou three annual theme exhibition.

At that time, the shopping center was like an art gallery.

< /p >

< p > industry analysis: < /p >

< p > the surface of the department store is sad. < /p >

Ms. P told reporters that he had bought a dress at a department store in Zhongshan five road recently, priced at 2699 yuan, and actually bought it at 270 yuan.

"Shopping shows that half off or even ninety percent off of the shopping mall is everywhere, but the shopping mall is flourishing in business, but there are few people. I wonder if it is because they do not sell cards."

Ms. Su said.

< /p >

< p > the circulation department of Guangzhou department store revealed that after the Spring Festival, the sales volume of shopping cards in Guangzhou's major department stores began to show a significant decline compared with the same period last year.

< /p >

Huang Wenjie, executive director of the Guangdong Circulation Industry Association, said: "the poor will change, and now the department store's surface scenery is not easy, and we must seek breakthroughs." P

Huang Wenjie hit the nail on the head, "so-called breakthrough, both passive breakthrough, also has the initiative to seek breakthroughs in growth point."

< /p >

< p > China department store's market expansion < /p >

< p > completed pformation and upgrading < /p > in December this year.

< p > in the downturn of department stores, China has been playing a "professional mix", "playing mashup" and expanding the trend.

Every major department store has a "magic trick" < /p >.

During the "P" holiday, the major department stores in Yangcheng hit the "discount war". However, the sales volume of most department stores increased by only 10% over the same period last year, and even the sales volume of shopping malls declined compared with the same period last year.

Since the first half of the year, the major department stores and shopping centers have been "on the holidays", and the citizens are already tired of aesthetics.

As the department stores suffered cold shocks from all sides, businesses thought to break through the winter.

< /p >

< p > electricity supplier shock, lack of innovation in business format, influence of three public consumption restrictions on sales of shopping cards......

Since this year, a number of factors have led to the weakness of many Guangzhou department stores. Many department heads have admitted that the situation is grim and business is bad.

< /p >

< p > trend 1: take the "specialization" route pformation < /p >.

< p >: "Guang Bai < /p >.

< p > April 29th, the first gold jewelry professional store in Southern China was officially unveiled by Guang Bai shares.

It is reported that the sales performance of the building reached 5 million yuan on that day.

< /p >

"P". "Domestic consumption does not decline, but consumers are tired of the traditional holiday promotion, and see which department stores dare to innovate."

Huang Yongzhi, the director general of Guangzhou's Limited by Share Ltd, told reporters.

It is worth noting that the professional line of gold and jewellery franchised by Guang Bai is in line with its previous establishment of the 100 hundred Jian Kang city.

< /p >

< p > the traditional department stores in the face of fierce competition in the market have promoted the pformation of Guang Bai.

"Online shopping has a great impact on traditional retailing, but it is still difficult to buy gold and jewellery with personalized consumption experience."

Huang Yongzhi said.

Guang Bai will change the direction to the fashion GBF Huang Yongzhi Road store. Is it because of its poor performance? For this reason, Huang Yongzhi did not respond positively, but he admitted that duplication of business is the reason for affecting competitiveness.

"After all, there are three shops on the Beijing road alone, and on the same road there are other department stores such as modern department stores." < /p >

< p > trend two: format play "mashup" < /p >

< p >: "Hai Yin and another city < /p >.

On the 28 day of last month, "P", Panyu Hai Yin has another city cinema trial industry, a new design of cinemas, a private exhibition hall and making friends space, KTV, etc., all of which are pioneered by Guangzhou.

The shopping center's video game center, children's playground and all kinds of special dining facilities will also be gradually improved.

"We are the shape of the shopping center, the way of clearing the department stores, and the format of Oteri J."

Chen Wensheng, vice president of Hai Yin group.

< /p >

< p > reporters visited Hai Yin and visited another city several times, and found that the flow of people was scarce.

In fact, the shopping center's customer volume (customer per capita consumption) is quite high.

"One-time consumption of one hundred thousand yuan" Hao guest "is not uncommon.

A sales department official said.

It is reported that the shopping center opened for half a year to achieve profitability, of which an international first-line brand monthly sales of nearly ten million yuan.

< /p >

< p > "the trend now is to go to extremes on both sides.

Traditional department stores provide more comprehensive specialization, and the other direction is to move towards the comprehensive direction and increase the comprehensive experience elements.

Huang Wenjie said, "in addition, they are used as shopping centers, but they use general merchandise settlement methods to collect receipts and settle accounts uniformly.

This mode facilitates the unified management of shopping malls, and also reduces the pressure of merchants entering the field because of the lack of fixed rents, echoing the special needs of today's department stores in the doldrums.

< /p >

< p > trend three: loading "literary and artistic children" < /p >

< p >: Zheng Jia square, Tianhe City < /p >.

< p > is this the avant-garde art exhibition or shopping place? Last weekend, many consumers shopping for Tianhe City complained of "time and space confusion".

Originally, in order to cooperate with mother's day, several large flower arranging art works with a sense of architecture and installation art appeared last week in the Tianhe City atrium, with a number of up to three or four meters, with maternal love as the theme.

At the scene, the flower show was extended to the atrium from the North lobby of the first floor. It was displayed in a long corridor. It was 50 meters long. Many people took pictures. Dozens of parents and children sat on the simulated grass for a rest.

< /p >

< p > "we will increase the experience elements of shopping malls, such as this time we invited the international flower master Su LSI to do this exhibition and interaction."

Tianhe Group promotion department director Li said.

< /p >

< p > in fact, since the beginning of last year, the good Plaza has begun the "marriage" with art.

On the last Saturday of September last year, in the lobby of the first floor of the Plaza, there was a stereo device called "I am / Zheng Jia / Plaza / speed."

In the crowd, large art installations are like new landscapes in the good Plaza, attracting countless tourists to take photos.

In fact, this is the work of artist Zheng Guogu in the "good Plaza Project" under the framework of the fourth Guangzhou three annual theme exhibition.

At that time, the shopping center was like an art gallery.

< /p >

< p > industry analysis: < /p >

< p > the surface of the department store is sad. < /p >

Ms. P told reporters that he had bought a dress at a department store in Zhongshan five road recently, priced at 2699 yuan, and actually bought it at 270 yuan.

"Shopping shows that half off or even ninety percent off of the shopping mall is everywhere, but the shopping mall is flourishing in business, but there are few people. I wonder if it is because they do not sell cards."

Ms. Su said.

< /p >

< p > the circulation department of Guangzhou department store revealed that after the Spring Festival, the sales volume of shopping cards in Guangzhou's major department stores began to show a significant decline compared with the same period last year.

< /p >

Huang Wenjie, executive director of the Guangdong Circulation Industry Association, said: "the poor will change, and now the department store's surface scenery is not easy, and we must seek breakthroughs." P

Huang Wenjie hit the nail on the head, "so-called breakthrough, both passive breakthrough, also has the initiative to seek breakthroughs in growth point."

< /p >

< p > China department store's market expansion < /p >

< p > completed pformation and upgrading < /p > in December this year.

< p > in the downturn of department stores, Zhonghua department store, located in the Zhonghua Plaza, which has just staged a closing shop, has expanded to 20 thousand square meters.

Sinai department store general manager Dou Huai Shan yesterday disclosed to the media for the first time the Chinese department store upgrading plan, "pformation costs up to 10 million yuan, is expected to 12 moon phase this year."

< /p >

< p > according to the plan, the Chinese department store will launch "leather shoes and leather goods Museum" before December, and carry out renovation and brand investment for the 5000 square meters in the rear area of Fu Cheng City. It is expected that the introduction of nearly 70 famous brands of footwear will become the largest shoe business in Pan China Plaza.

At the same time, Fu Cheng will also optimize and adjust the existing tenants to enhance the brand positioning of the floor.

"The biggest problem in the Chinese business circle is that it is too scattered. We Chinese department store as the main store, hoping to win in a concentrated way.

After this expansion, we will have the largest women's wear, children's wear and jewelry area in the Chinese business circle and the only bed area.

Dou Huaishan said.

< /p >

< p > reporter found that the expansion of the Chinese Plaza is mainly from the space vacated by Gome.

"This location is located in the southwest corner of the entire Chinese Plaza, which is quite remote and has a large area.

It is difficult to invest in traditional ways, so the expansion of China's department stores is the most efficient way.

Huang Wenjie pointed out.

The Chinese department store is expanding to 20 thousand square meters.

Sinai department store general manager Dou Huai Shan yesterday disclosed to the media for the first time the Chinese department store upgrading plan, "pformation costs up to 10 million yuan, is expected to 12 moon phase this year."

< /p >

< p > according to the plan, the Chinese department store will launch "leather shoes and leather goods Museum" before December, and carry out renovation and brand investment for the 5000 square meters in the rear area of Fu Cheng City. It is expected that the introduction of nearly 70 famous brands of footwear will become the largest shoe business in Pan China Plaza.

At the same time, Fu Cheng will also optimize and adjust the existing tenants to enhance the brand positioning of the floor.

"The biggest problem in the Chinese business circle is that it is too scattered. We Chinese department store as the main store, hoping to win in a concentrated way.

After this expansion, we will have the largest women's wear, children's wear and jewelry area in the Chinese business circle and the only bed area.

Dou Huaishan said.

< /p >

< p > reporter found that the expansion of the Chinese Plaza is mainly from the space vacated by Gome.

"This location is located in the southwest corner of the entire Chinese Plaza, which is quite remote and has a large area.

It is difficult to invest in traditional ways, so the expansion of China's department stores is the most efficient way.

Huang Wenjie pointed out.

< /p >

< p > < /p >.