Fashion Jewelry Shop'S Continuing Business Law

< p > < strong > good marketing plan makes the jewelry store lasting /strong < < /p >.

< p > Jewelry monopoly industry has developed rapidly in the past four years, and some jewelry shops with the name of "international chain corporation" have been gradually withdrawing from the market after the two years of shuffling. The ten yuan model shops have also changed their faces to the development of more than ten yuan; the shop of pattern shop is still struggling and stubborn; the stone shop has been declining; the silver shop has begun to rise in recent years; only the supermarket mode shop is still undergoing a profound evolution, and a new force has been generated by competition.

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< p > supermarket mode store has strong vitality, it is the product of the market, and also develops along with the market. Many people have opened their own shop, and at the beginning is the supermarket mode shop. AI Duo Duo is an example, then began to have a professional supermarket mode shop, such as cool Bala, etc., under the current economic environment, a well run supermarket model jewelry shop, business will increase year by year, rather than decline year by year.

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< p > sustainable development and sustainable development is the top priority of all supermarket mode stores: < /p >

< p > < strong > 1. how to cope with the increase of jewelry store < /strong > < /p >

< p > jewelry store has sprung up in the past two years. When you are complacent about the booming business, less than half a year or even a month, more followers and more imitators appear. Jewelry wars are staged every day; < /p >

When p opened, the scenery was no longer in place. Instead, it was a cruel competition. Customers always liked new things. They always liked freshness. Every time you opened a new store, you would lose part of the market and lose some customers. When you were still laughing at the jewelry store, because of your arrival, the passenger flow was reduced, and when the pfer was made, another new shop opened, and your jokes, mantis catching cicadas, and yellow roses were all on the market. "/p >

< p > after a year's development, the jewelry store has faded away from its past luster, door, decoration, props, advertising, merchandise, some dilapidated, some aging, more and more customers losing day by day; < /p >

< p > how to do it? < /p >

< p > refurbishing, washing new leather and redecorating. It is the best way to appear in the face of a new store.

A storefront is like a tree. If you want to be "evergreen", give it a new chance every year.

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< p > < strong > 2. how to cope with the decrease of the number of visitors < /strong > < /p >

< p > no matter how hard you try, the number of guests in a jewelry store is relatively fixed or even declining every year. You may have done some small activities, sent out some leaflets, and even put up some posters, but the fact is: These are just outdated games, customers are already accustomed and indifferent, so you worry, you lose your confidence, and you begin to think about giving up.

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"P" a retail store number of visitors from the beginning of this street is decided, so the location is so important, two adjacent ornaments shop, their visitors are basically the same number, the people entering the jewelry shop, will also enter another jewelry store, women shopping randomness is much more than the purpose, some people from scratch to the tail, shop must enter, become a pleasure.

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< p > a jewelry store's turnover = visitor number * turnover rate * customer price [number of visitors * turnover = incoming number] < /p >

< p > the number of visitors is relatively fixed. The turnover rate is mainly based on the salesperson's sales ability. After a certain period of time, it will be relatively fixed. It is also a minority phenomenon to let customers sell more than one item at a time through joint marketing.

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< p > < strong > then how to raise the unit price? < /strong > < /p >

< p > raising the price per passenger is nothing more than two ways: let customers buy more products or buy better and more expensive products < /p >

< p > unless it is a gift giving, a customer usually buys only one item at a time; < /p >

< p >, so we focus our work on making our guests buy better and more expensive products; < /p >

< p >, so we will work hard on commodity structure: < /p >

< p > for example, guests want to bundle up their hair, have rubber bands, have better heads, and have better horsetail; < /p >

< p > if the rubber band is more than the head flower and the variety of the head is more than that of the ponytail, the possibility of customers choosing rubber bands is greater than the other two items; if the varieties of the head flower are bigger than the rubber bands / horsetail, then the customers may have the possibility of choosing the head flowers; if the breed of the tail is bigger than the other two, then the customers will have a much greater possibility of choosing the horsetail, and the passenger price is thus generated; < /p >

< p > customers prefer horsetail to horsetail, and the horsetail is divided into high and low grade, high-grade varieties are more than medium / low grade, so the opportunity of customers to choose high-grade will be correspondingly much larger, so the unit price of passenger will be raised again; < /p >