Changing Tradition And Creating A New Wool Lifestyle

< p > most people's understanding of sheep should be derived from < a href= "http://www.91se91.com/news/index_c.asp" > wool < /a >.

Wool is one of the earliest natural fibers used by mankind. It can be traced back to tens of thousands of years ago in the Paleolithic age.

Wool is both sustainable and biodegradable, environmentally friendly.

Nowadays, wool is applied to all aspects of life and integrated into people's life style, including clothing, food, housing, work, work, rest and entertainment, social interaction, and other material life and spiritual life values, morality, aesthetics and other related aspects, bringing unparalleled comfort and ease.

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< p > because of the sustainability and excellent comfort of wool material, it has become an indispensable part of human life and has created a huge wool industry chain: from Uruguay, a href= "http://www.91se91.com/news/index_p.asp" > Australia, < /a > high quality country of origin to the end consumer's clothing, food and shelter, to change and create the concept of human wool lifestyle.

For consumers, wool has become an environmentally friendly and healthy lifestyle.

Therefore, the brand concept and marketing promotion advocated by the major wool brands are constantly changing around the changing consumption habits of consumers. They have changed from pure warmth to a communication campaign that connects consumers' minds and create a new wool lifestyle for consumers.

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< p > at present, the academic circles and business circles return to explore "sheep and sheep".

Sheep are teachers of human morality, and lamb kneeling is a traditional talk, so the sheep have become the representatives of filial piety in "loyalty, filial piety and righteousness".

Among the ancestors, sheep were totem worshipped by many ethnic groups.

Some scholars have studied that the Qiang nationality, an ancient ethnic group in Western China, is a primitive tribe with sheep as its totem.

The sheep have been selected for the twelve zodiac.

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Heng Yuan Xiang, the Chinese time-honored brand with the largest use of wool in the world, thinks that the core idea of "sheep Road" is that the essence of Chinese traditional culture is harmony and diversity, that is, pursuing creativity instead of antagonistic strategy; pursuing brand value innovation instead of competing for shrinking market share; pursuing the law of success instead of being trapped in the quagmire of fierce competition.

"Sheep Road" advocates tolerance and harmony, advocates innovation and change, advocates science and sustainable development, and also reflects the value pfer of Heng Yuan Xiang "from famous sheep to Confucian businessman" in Heng Yuan Xiang's twenty-first Century strategic blueprint.

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< p > in the global trend of development, consumers' emotional needs for nature and humanity are becoming clearer. However, wool's unique comfort, health, aesthetic characteristics and humanistic spirit are not recognized by people. This leads to a lower share of wool in the global fiber market, and the price of the international wool Market continues to be high and volatile.

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< p > how to communicate with consumers in real time and release wool and wool a href= "http://www.91se91.com/news/index_f.asp" > textile > /a > the strong endogenous driving force of the industry, and finally lead the wool lifestyle of all mankind. The first international wool Carnival (IWF) launched by Heng Yuan Xiang group came into being.

The platform is positioned as an unofficial, non-profit and open international wool activity. It aims to combine the international wool resources to promote the global wool business and promote the economic exchange and cooperation among the countries all over the world. At the same time, it also aims at consumers, enhances the relationship between consumers and wool, promotes the change of consumer's habit of wool consumption, and then forms the wool lifestyle.

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< p > wool life is a philosophy as well as a realm of life.

When the world is busy walking forward, everyone's heart is reverberating with a pastoral pastoral song. Everyone is longing for comfortable and comfortable life.

Wool life enlightens us, cherishing our dependence on nature, and respecting the will of life itself to find inner harmony.

People need to know more about wool, really perceive wool, and how wool can change our way of life.

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