IBLUES Spring/Summer 2013 Women'S Wear Create Colorful Spring

In the early 1970s, Max Mara Fashion Group created the iBLUES series, which provides Max Mara with easy matching skirts and pants, knits and shirts, different colors and tailoring, creating a more perfect and harmonious image. At first, iBLUES relied on Max Mara's coat and suit to complete the whole matching, but gradually the style and route of the two series became clear and unique. By the 1980s, iBLUES had a complete set of fashion series, gradually becoming the prototype of an independent brand.

In the new era, iBLUES opened its first special store in Milan, Italy in 1998. Over the years, iBLUES has established its own real fashion world, creating different collections for different needs of customers. IBLUES is meticulous about even small details, so every wardrobe emphasizes indispensable accessories, such as leather shoes , handbags, belts, scarves, etc. to achieve a perfect and complete series. In just a few years since iBLUES became an independent brand, it has gained worldwide recognition and customer support, and soon became a well-known Italian brand clothing Brand. At present, the charm of iBLUES has surpassed that of Italy, its birthplace, and has swept across the UK, France, Spain, Germany, Austria, Belgium, Switzerland, Sweden, Japan, Hong Kong, China, Taiwan, South Korea and other countries.

　　 [Inspiration space]

Transparent and fresh fashion art

The sun breaks through the clouds to bring fresh air, and the sky becomes infinitely transparent. The space of iBLUES flagship store is also transparent and clear because of white roses and lilies, and the golden round spotlights on the roof.

　　 iBLUES The flagship store continues the consistent Italian brand style, which is simple but elegant, demonstrating the beauty of iBLUES' cutting-edge Italian art. In the front window of the store, models dressed in the new design of the season echo this season's propaganda pictorials from afar, which are particularly dazzling in the transparent space and attract people to stop and watch. The noble lily on the white flower rack at the door quietly tells the tender feelings of urban women.

The smooth yellow metallic hangers in the store display the hottest new products of the season, bright yellow dresses, deep royal blue coats, glamorous purple dresses, new handbags, women's shoes of different styles, and various delicate accessories and intimate clothes in the brightly lit display wall. All kinds of matching between the tentacles become charming. The red arc sofa, clean and tidy display tables and chairs naturally form a small living room with a unique style, which can hide a pleasant afternoon and become accessible.

The models were elegantly placed on the display table in hot skirts, as if the urban women around were full of infinite confidence and comfort in this space. The yellow polygonal marble floor, the yellow spotlights on the roof, the yellow metal tubular coat hangers and the yellow decorative strips correspond one by one, making the overall style harmonious and unified. The red pattern next to the changing mirror makes people particularly surprised and enthusiastic. There are also white roses and white lilies everywhere, which reveal classic works that make people nostalgic.

　　 [Fashion Highlights]

IBLUES Spring/Summer 2013 series creative presentation

In the spring and summer of 2013, iBLUES made a perfect return to its lightness, reviewing the popular art in the 1950s and the print patterns during the Memphis movement. Delicate and elegant reference elements make the whole series welcome the spring flowers with strong color combinations. Beautiful Changchun flower blue and Leatherwear Two tones, either solid or mixed, are perfectly blended into Japanese floral prints or elegant striped suits.

Geometric patterns (micro or large) and color blocks are the fashion indicators of this season's clothing, from the sophisticated high-tech elastic fabric skirt and silk shirt to the smooth lines of shorts. In addition to classic styles, a series of dazzling styles with girlish feelings, such as polka dot tulle T-shirts and most cotton lace Clothes & Accessories , have adopted the ingenious color: there are cherry red loose jacket or skirt, cream color windbreaker, lime orange and natural color tops and lightweight knits. The colors in summer are more vivid and interesting. The asymmetric dress uses pure mango, green and pink, and the feminine thin silk print uses a mixture of the three colors.

Lightness is the feature of knitwear. It uses fresh materials such as flax, which is as smooth and bright as silk. It is an ideal choice for day and night. Next is evening wear: new decorative details are designed for urban evening wear, integrating gold, black and stripe elements, and there are elegant and flexible super long pieces with various styles, which are specially designed for weekends: colored skirts, jungle print dresses or deep V-neck jumpers.

　 2013 must-have

　　 NO.1 iBLUES2013 Spring/Summer Series Dress Capsule

IBLUES creatively adds two interesting elements to create a dress, which is a must-have item for fashionable women every season: beagle and butterfly prints on crepe and vintage fabrics. The chic details give a new feeling to the retro charm of the trumpet dress. In addition, there are decorative details such as solid georgette pleats, satin drapes and washed silk extra long ruffles.

　 NO.2 cotton jacket+parka

This season's cotton jacket is featured with super light materials, which can be worn when cooling in spring. The jacket is chic and personalized, while the parka is made of high-tech and fashionable fabrics. Inspired by the world of sports and surfing, this series adopts more urban colors and styles, which are both practical and charming.

　 NO3. Double sided windbreaker

IBLUES Spring/Summer 2013 special planning series Printed Trench creatively presents three double-sided windbreaker suitable for daily wear: one side is a versatile plain color, the other side is a special printing pattern, which is interesting and stylish. New fashion concept, integrating functionality and femininity. Three kinds of prints, three kinds of styles, tell the fashion by my tone.