British Retailer L.K. Bennett Plans To Launch Its First Store In China

< p > it is reported that L.K. Bennett, the British retailer, is planning to start its first store in China, given that mainland Chinese consumers are not showing signs of declining interest in overseas brands.

It is understood that most of the shares of L.K. Bennett are in the hands of private Holdings Company Phoenix Equity Partners and Sirius Equity.

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< p > because the British Kate Princess frequently wore L.K. Bennett's "a target=" _blank "href=" http://www.91se91.com/ "> shoes" /a "products appeared in public places, the company's popularity rose sharply.

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Like P and L.K. Bennett, New Look, a high price performance fashion chain operator, is also targeting the expansion of the mainland market.

In 2004, private Holdings Company Apax Partners and Permira invested 699 million pounds to include New Look.

In early March this year, it was reported that New Look plans to enter the Chinese market independently in 2014 without joint venture.

Anders Christian Sen, chief executive of New Look, revealed that the group plans to open its first store in China next spring to provide Chinese customers with a "western style brand".

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< p > analysts pointed out that British retailers want to enter the Chinese market or make a better bet, as Chinese consumers rush to buy goods overseas, and the vast majority of them are luxury goods.

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According to data from Bain, a consultancy, in 2012, 60% of China's mainland spending on luxury goods was spent in overseas markets, especially in Europe. P

By contrast, the growth of luxury purchases in mainland China and Hongkong is somewhat bleak.

In particular, with the widening exchange rate gap between the euro and the renminbi, buyers are rushes to Europe in droves.

For people holding renminbi, the price of luxury goods is more and more attractive.

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< p > industry experts point out that although L.K. Bennett is positioning its brand in "accessible luxury brands", New Look sells its a target= _blank _blank href=, http://www.91se91.com/, at a affordable price, but in the Chinese market, they will still be positioned in the category of high-end brands.

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< p > > Fritz Demopoulos Fritz (Chinese Name: Dai Furui) pointed out that "Chinese consumers often say they go abroad to buy luxury goods", "Fritz".

Of course, luxury goods can also be bought in China. However, compared with foreign markets, the choice of China's luxury market is limited.

Obviously, the opening of the Chinese market will help improve the foreign brands and promote the scale of online purchases.

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< p > it is reported that Phoenix Equity Partners and Sirius Equity hold shares of L.K. Bennett70%.

So far, the management of L.K. Bennett has not given any comment on the entry into the Chinese market.

However, a spokesman for L.K. Bennett confirmed that the retailer is indeed planning to enter China.

However, the spokesman did not provide a specific timetable.

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< p > however, concerns about the "softening" of China's economy can not be ignored.

In April 15th, the data released by China's National Bureau of statistics showed that in the first quarter of 2013, China's gross domestic product increased by 7.7% over the same period in 2012, slower than the 7.9% growth rate in the fourth quarter of 2012.

However, in the atmosphere of the euro zone sovereign debt crisis has not been able to calm down, the euro area and the European economy continued to be weak, for European enterprises, China's slowing economic account growth still has great temptation.

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< p > of course, the competition of China's luxury jewelry market is very fierce, especially the "easy to close luxury brand". Therefore, L.K. Bennett will face challenges.

Gucci, LV and Prada rank the top three in China's list of overseas luxury footwear brands.

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< p > it is reported that in the Middle East, Holland, Portugal, Spain and the United States, L.K. Bennett has its own shop.

The big names who patronize L.K. Bennett include Princess Kate, sister Pippa of Kate's princess, and Samantha Cameron, the wife of British Prime Minister Cameron, Middleton (Pippa Middleton).

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