There Are 6 Department Stores In Chongqing That Have Tried Wechat Platform.

< p > industry analysis, WeChat is still just a marketing tool for businessmen. How to lock the target population is the key for department stores to attract consumers into the store.

< /p >

< p > with the popularity of WeChat, many department stores began to test WeChat marketing.

Yesterday, reporters learned from the new century Nanping merchants of the industry and trade, the official WeChat platform has been officially put into operation, providing customers with "one to one" information service.

In addition to the industrial and trade new century Nanping commercial capital, Chongqing has already tested WeChat's platform department stores and 6.

Analysis of the industry, WeChat is currently only a marketing tool for businesses, and how to lock the target population is the key to whether department stores can attract consumers into the store.

< /p >

< p > < strong > opening official WeChat release promotional information < /strong > /p >

< p > 9:30 yesterday, two models of beauty models with 10 square centimeters of two-dimensional code appeared on the Nanping Industrial and trade station of LRT and attracted the attention of many passengers.

Some passengers took out the mobile phone to scan the two-dimensional code and found that it was the official WeChat of Nanping commercial city in the new century.

< /p >

After a short time, after scanning the two-dimensional code, P became the official WeChat fan of Nanping commercial city in the new century.

< /p >

P has welcomed many of the new marketing methods.

Liu Wen, a citizen living on the south bank, told the business daily: "I usually like to shop in Nanping commercial circle. Now it is more convenient than before. What new promotional activities are there for Nanping merchants?"

< /p >

< p > yesterday, the relevant person in charge of Nanping merchants in the new century of industry and Commerce told reporters that the choice of shopping centres in such a way is based on the current influence of WeChat on consumers and consumers' more concerned about the new demand of experiential consumption.

< /p >

< p > "with the help of WeChat platform, we also diversify our marketing methods."

The official revealed that the platform had been tested for a month, and the number of fans has exceeded 1000, and there are many new fans to join.

< /p >

< p > it is understood that in addition to distributing fans, including video, pictures, voice, words and other fashion news and carefully arranged discount information, the mall also wants to interact with consumers in WeChat, analyzing consumer habits, customer price and frequency of consumption, and developing personalized menus with different pages to achieve accurate marketing promotion.

< /p >

Will the promotion of "P" WeChat sell consumers' dislike feelings like spam messages? The marketing director of Nanping commercial and Trade Bureau in the new century indicates that the store will only send practical information, and the frequency of sending will not be too frequent.

If consumers really don't want to receive, they can cancel their concerns in WeChat.

< /p >

< p > > strong > several stores in Chongqing try to launch WeChat < /strong > /p >

< p > yesterday, Business Daily reporters learned that many well-known department stores in Hangzhou, Wenzhou and Wuhan launched WeChat platform services.

In our city, apart from the new century, Nanping commercial city, Nanping Wanda Department store, Chongqing Far East Department Store (expand location information), Chongqing Far East Department Store metropolis store, ocean department store Chongqing store, SM department store Chongqing store, Chongqing new world department store and so on 6 enterprises have also tried WeChat platform.

< /p >

< p > "we are looking at WeChat, and we are trying new profit models."

Yesterday, the Chongqing Far East department store WeChat platform stakeholders told the business daily reporter that the WeChat platform was launched on the end of April, and as of yesterday, there were more than 500 fans.

"Now more than 40 fans will be added every day."

The person said that WeChat platform is still in the exploratory stage, and whether it will bring considerable benefits is still unknown.

< /p >

< p > "our WeChat platform started only in early April this year."

Nanping Wanda Department store related personage introduction, although the fans are not many at present, but the main user age range of WeChat platform is locked between 18~35 years old.

The person said, compared with micro-blog's point to surface pmission mode, WeChat point to point communication allows businesses to convey information more meticulous and more humane.

< /p >

< p > < strong > locking target customer group is the key < /strong > < /p >.

"P", "department store business test WeChat marketing, will undoubtedly effectively stimulate consumer spending nerves, so that consumers can taste more sweetness."

Ceng Guoping, a professor at Chongqing University, said yesterday in an interview with a Commercial Daily reporter that according to the big data of the backstage, the information receiving group would be subdivided, and the marketing way to cater for it should not only be smart, but also bring more effective passenger flow to the business.

< /p >

< p > Ceng Guoping said, for enterprises, the WeChat platform can be regarded as an observation room for consumer demand.

The marketing team can analyze the effect of activities through WeChat backstage, and understand the specific effects of the activities, so that it can be targeted in the future.

< /p >

< p > Li Yunyang, Secretary General of the city Retailers Association, thinks that WeChat is a marketing tool for businesses. The real attraction of consumers is commodity quality and price.

If a department store wants to get good results from the WeChat platform, how to lock in the target customer base is the key.

< /p >