"Guangdong Clothing Advanced Customization Seminar" Held In Guangzhou Textile And Trading Garden

Previously, the "Guangdong clothing advanced customization seminar" jointly held by Guangdong province < a target= "_blank" href= "http://www.91se91.com/" > "a" target= "_blank" href= "target=" > the designer and the Guangzhou textile and light exchange garden held in Guangzhou textile and light trading garden. Guangdong province "P", "vice president", Huang Yiqun, vice president Su Zhichao of Guangzhou textile and trading garden, Chinese famous fashion designer Liu Yang, Li Xiaoyan, Lin Zi Yan, Deng Zhaoping, Qu Ting Nan attended the event, and expressed their views on "advanced customization" and the current situation of the designer. < p > day

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< p > advanced customization is originally called "Haute Couture". The literal plation is "the supreme custom". In France, it is only qualified to meet the relevant standards of the French High Fashion Association.

In China, there is no such strict standard requirement for advanced customization. Many people believe that China's high-end customization is "pseudo high".

Designer Lin Zi Yan admitted that there is indeed a gap between China and international advanced customization.

There are many advanced custom shops in China, but there are few designers who really engage in "advanced" customization.

Designer Deng Zhaoping also believes that the current domestic advanced customization is mainly clothing oriented, and some clothes matching < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > accessories such as < a target= "_blank" href= "http://www.91se91.com/" > shoes > _blank, handbags, accessories, accessories and so on are few custom made.

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< p > but with the pursuit of individuation, the huge market space of clothing customization is becoming increasingly apparent.

The "first lady effect" has made local clothing brands eat "fragrant". Clothing customization has increased by 2~3 times compared with the same period in previous years.

It is a consensus for the participants to make good preparations for developing the market through the first lady effect.

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< p > "Gao Ding" is not lacking in the appearance of some international clothing brands.

Facing the market share of foreign famous clothing brands in large quantities, the domestic clothing brand high-end customization service is difficult.

Lin Zi is not worried about it. She said that domestic clothing brand designers have more local culture and better understanding of the domestic consumers' character, temperament and fashion taste. Therefore, the biggest advantage of domestic advanced customization lies in grounding gas, which is also easy to promote the market pformation of local designer resources.

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< p > Huang Yiqun, vice president of Guangdong Fashion Designers Association, believes that Cantonese are relatively low-key, not good at publicity, and clothing designers are all single soldier operations, and it is difficult to form resultant force.

In order to promote the original clothing brand and cultivate local fashion designers, this year, August will create a "high day" to enhance the value of local brands and set up a display platform for designers.

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Su Zhichao, deputy general manager of Guangzhou textile and light trading garden, said that Guangdong is a large clothing province with a large number of designers, but there is no gathering place for P.

The Guangzhou textile and light exchange garden aims to create the creative Valley and Designer Club of Xingang 82 fashion designer. It aims to provide designers with the most professional exchange platform, help local clothing brands to be bigger and stronger, and create an international brand incubator base.

In addition, the Guangzhou textile trading park has opened a special area in the designer's creative Valley to provide more support and greater development space for senior custom designers with preferential rent prices.

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