Ordering System Forward Sales Forecast Accuracy Is Low, Production And Marketing Disjointed Resulting In Inventory.

< p > < < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the number of enterprises in the service enterprises is huge. The reports on the seriousness of the problems are common newspapers.

China's demographic dividend has disappeared, the overcapacity of shoes and clothing industry, and structural saturation. These are just the objective causes of inventory.

The subjective reason lies in the specific operation of shoes and clothing enterprises. Every problem in operation will result in inventory.

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< p > shoes and clothing industry mainly has two operation modes: order system and distribution system. We find that inventory crisis is more obvious in ordering, sports, leisure and formal dress.

The futures ordering system has played an important role in the development of shoes and clothing enterprises in recent years. It has advantages and disadvantages, and its disadvantages are in inventory.

The mode is not fixed. In depth analysis of the inventory caused by the order system mode in shoe and clothing enterprises, optimizing and making up for deficiencies will help the brand out of the predicament.

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P > < strong > the forecast accuracy of the forward sales of order system is low, and the disjointed production and marketing result in the inventory < /strong > /p >

< p > order system mode, the long-term forecast time span is more than half a year, such as the winter autumn product order meeting, the advance period is long, the rigid non flexible production plan, one-time mass production, how much is the number of production to sell.

The half year cycle, though convenient for enterprises to arrange production and organize production, has lagged behind the conduction response to market supply and demand, and is inaccurate in grasping the trend.

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< p > shoes and clothing enterprises mostly work around two to four large scale futures orders and a number of supplementary orders a year. The success of the order is the success of the whole year's sales, so the core task of the order meeting is to complete the target.

The core work of the shoe clothing brand is the establishment and decomposition of the futures order index. The enterprise makes the disk quickly, and the sales forecast is too radical, and the agent is pressed to complete the task.

Zhou Chengjian has explained that the main reason of its inventory is that climate anomalies disrupted production and marketing plans, and the labor shortage made it less than 4-5 months before the a target= "_blank" href= "http://www.91se91.com/" > clothing > /a. The main reason was that the increase in shop cost and the slow opening of stores caused the sales increase to be unsatisfactory and the sales expectation was seriously skewed.

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< p > order index is based on the previous purchase data of the agent, multiplying a percentage, or according to the number of stores (existing and new), the agents execute the Headquarters sales forecast plan to buy large quantities of goods in advance. Once the shop starts to slow down, the cost of opening stores increases and the opening of stores slows down, the sales increase is not ideal, shops are too low or affected by the climate, which can lead to lower sales than expected, resulting in a large backlog of stocks.

The report of enterprise operation is confirmed as sale by the dealer's warehouse, so the revenue from revenue is actually included in some inventory.

The illusion of good sales will result in a backlog of inventory, while unsold inventory will affect subsequent orders and create a vicious circle.

The distribution system reduces the existence of inventory in the production and marketing plan. It takes small quantities and develops, produces and delivers according to key time periods.

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< p > < strong > the serious deviation of the delivery date of the order system results in the inventory < /strong > /p >

< p > can the order produced after the order meeting be made according to the actual order? Can it deliver on time? A big question mark is also required.

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< p > the production process of shoes and clothing products is very long and tedious: from the order meeting to the production department, the production department gives the purchase orders to the purchasing department, the purchasing department looks for accessories suppliers, the purchase orders are sent to the production department, the production department delivers the surface accessories inspection, after the test starts to distribute the production, after the production accepts the product inspection, after the product inspection, enters the warehouse.

This has gone through many big links and small details.

There are often large cargo deliveries and large production plans out of line, large cargo production plan is out of line with the production plan of the outsourcing plant, the bulk production plan is out of line with the original auxiliary material procurement plan, the raw material procurement plan is out of line with the capital allocation plan, the finished product warehousing plan is out of line with the goods delivery plan, and the goods distribution plan is out of step with the regional agent refund plan.

It is precisely because of the disconnection of the above operational links resulting in delayed delivery and insufficient delivery.

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< p > clothing enterprises rely mostly on outsourcing to produce, requiring high-quality and highly qualified foundry suppliers.

Shortage of labor and shortage of high-quality labor resources and close cooperation with suppliers make strategic cooperation through investment or holding.

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< p > < strong > the stock of the order picking group is unreasonable, resulting in inventory < /strong > < /p >.

< p > enterprises, agents and franchisees are involved in the three class goods. It seems that the three opinions are not scientific.

The customers who choose to order goods are very extensive.

In terms of evaluating indicators and guessing styles, the so-called order meeting is almost the "collective guessing game". You choose to research me, but agents do not directly reflect the needs of consumers, but also lead to the failure to execute the overall product style planning.

The screening sessions held a month before the ordering meeting were often screened out more than half, and then almost redeveloped < /p >.

< p > ordering system has a high demand for the cargo capacity of the agent group. A store has a stricter requirement for the number of SKU (the unit of inventory entry and exit measurement) of shoes and clothing. From the width, it requires sufficient category support, and it can supply goods one after another in season.

For example, winter products include T-shirts, long T-shirts, sweaters, jackets and other major categories. How can we do the matching of these garments so that stores can be sold on shelves, which requires a reasonable and optimal product mix.

In the order meeting, the products will be divided into several series to support a franchised store. Once the agent orders only according to his own market experience, he often looks at which series. He will place more orders in this series, resulting in a series of uneven orders. After returning to the store, they will be completely changed and become a group of scattered goods, which will not be sold at all.

Shoes and clothing enterprises should help agents strengthen the control ability of goods, implement the matching manual of the product and the quarterly products, and highlight the matching and matching items in the matching manual, and guide the ordering personnel before ordering, but not simply produce one or two production theme meetings at the time of ordering.

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< p > in recent years, sports, leisure, formal shoes and clothing enterprises have realized the great leap forward horse racing enclosure through the futures mode. In this process, heavy speed and light management are in place, and inventory is generated in the management process. Shoes and clothing enterprises need to further strengthen the management in the process, not just the post sale data analysis of sales.

Women's clothing category has already been sold as an example of zero inventory operation. Each category has its own mode. The movement and formal style change is less than that of women's clothing, the volume of goods is large, the number of stores is large, the scale of distribution is large, and the complete distribution system is not feasible, but it can be learned from optimization, such as selling hands to participate in R & D and speed up in all aspects of the supply chain, and optimizing the order operation, such as: strengthening the order review process (for ordering and selecting money), reducing the futures ratio and increasing the ratio of supplementary products (the supply chain should be optimized correspondingly).

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