Chinese Hand-Painted Homes Love Art Design Direction

In Zhao Hongli's office, two things are put together in harmony, one is draft design, the two is antique collection. It seems that home textiles have little to do with collection, and Zhao Hongli believes that amore is to make home textiles into collectibles and make works of art.

　　 Portrait Design

Zhao Hongli graduated from Harbin Normal University. He was initially assigned to the Arts Department of Heilongjiang art college. Later, he went to sea to do business. He came to the bridge in 2000 and worked in Haimen global logistics company. After that, he founded the classic design company of Nantong and Onokazu, and the thousand hand painted craft home of Nantong. Since he was young, he loved art and loved painting. After taking a circuitous road, he still returned to his strong desire to engage in hand painted home textiles.

In the face of tens of thousands of home textile enterprises in Nantong, if Zhao Hongli cut through the low price bidding, he must be deeply bogged down in the mire of price war. After repeated market research, he finally chose to open the market with hand drawn art. In his view, bedding is an important carrier of home fashion. Home textile covers various fashion elements such as patterns, flowers, colors, and fashion, and has the basic requirements of fashion products. The beauty of the East and the West demand that artists spin their products because of the individualized demand. Personalized demand is accompanied by the perception of consumption from the rational stage of paying attention to cost performance to the perceptual stage of pursuing aesthetic effect. The consumption of Chinese household textiles has reached the height of pursuing aesthetics.

In the amore home textile exhibition hall, all of its products are hand drawn. Zhao Hongli revealed that amore home textile does not use any machine aided equipment, all hand made. Its characteristics are low carbon, environmental protection, gorgeous colors, rich layers, strong sense of three-dimensional, high artistic value, free from any color and back restriction in printing and dyeing. The products include Chinese painting series, watercolor painting series and decorative painting series. The techniques of expression include great freehand brushwork, small freehand brushwork, fine brushwork watercolor and decorative painting.

Zhao Hongli said that the hand-painted bed material is very demanding for the painter. An ordinary hand-painted bed requires that the painter must have certain painting skills, understand the Chinese ink and wash techniques, familiarity with the characteristics of all fabrics, and be proficient in the flow of colors on the fabric. High grade collection hand-painted products require artists to have more than 20 years of painting skills, and must have the main expertise (flowers and birds, mountains and waters, animals, landscapes, etc.), master the painting brush and ink, color techniques, understand the artistic conception of Chinese painting aesthetics, and be able to perfect the combination of painting and bedding. Hand-painted products are of great value in addition to their normal use. Traditional printing and dyeing consume a lot of energy and produce a lot of sewage, and the hand-painted bed produced by Emily's home textile basically eliminates the above problems. For its pigment, Emily's home textile uses imported environment-friendly pigments, which contains no harmful substances to human body, and the color fastness to different fabrics is 4~5 grade. In the hand-painted products, a water washing process is added. All the washing products need to be washed and filtered before they leave the factory, so that the acidic components of some raw fabrics can be neutralized, so as to achieve the real environmental requirements. "Indoors nowadays" Designer The methods used in design are varied. With the increasing popularity of personal computers and professional software, its speed, intuition and scientificity make computer aided design most favored by most designers. Zhao Hongli believes that "home textile designers are constantly enjoying the benefits of science and technology for the industry, while their various abilities and professionalism are also gradually losing. The cultivation of habits such as laziness, impetuosity, superficiality and plagiarism has limited the designer's quality." Therefore, hand drawing in the home textile design is very important for designers to enhance their professional ability and accomplishment. It makes the design return to the real origin and the design inspiration will flow continuously.

　　 Firm artistic direction

Zhao Hongli believes that the value of art home textiles lies in its "artistry". Therefore, enterprises tend to have a preference for designers. They prefer designers graduated from Academy of Fine Arts, who have home design experience, art skills, sensitivity to color, and ability to comprehend space, which are the advantages of artistic home textile design.

The designer's life lies in the constant creation, and the foundation of creation lies in the deep inner accomplishment of the designer, which includes not only life practice, culture and ideology, artistic aesthetic taste, but also strong artistic skill requirements. For home textile designers, having unlimited design and creative thinking and quick presentation techniques can not only achieve the needs of design, but also an effective way to improve personal accomplishment.

At present, hand sketching is a popular trend in the design field. It can often be seen in engineering design bidding. Many famous designers often use hand drawing as a means of expression to quickly record instant inspiration and creativity. Hand drawing is the coordination of eyes, brain and hands. "Human wisdom is flowing under the tip of a pen". It is conceivable that unarmed depiction is important for people's observation, expression, creativity and integration. With the popularity of personal computers and professional software, hand drawing has gradually become an important criterion for every outstanding home textile designer to evaluate himself. It is more difficult and painstaking to draw a good hand drawing than using a computer drawing, but we should emphasize the importance of hand drawing and continue to develop in depth because it can fully reflect the original spirit, artistic appeal and self accomplishment of the interior design.

"Human beings are great because of dreams, and businesses thrive because of culture." This sentence profoundly describes the important role of corporate culture in the development of enterprises. In order to "stand out" from China's home textile giant, Zhao Hongli put forward the idea of "jumping out of home textiles for home textiles" and "going to the end of fashion" and "creating a home textile fashion group". His idea not only received the support and recognition of people from all walks of life, but also promoted and enriched the cultural connotation of Emory brand again and again. Zhao Hongli said that amore will continue to strive for the creative, fashionable and international route, and create brand culture card to truly become the fashion vane of China's home textiles.

The past year has been a fruitful year for Emily. In addition to all the stores in the country, Emily also harvested "the most artistic design award of China's home textile brand", becoming the focus of media attention. Zhao Hongli put forward the concept of "carrying out art and creativity in the end" to interpret the new definition of Chinese fashion home textiles. And in all kinds of awards, the fashion ring is shining brightly.

Today, one of the pioneers of the Chinese hand painted home textiles is undertaking the two pioneering work of the brand, hoping to lead the brand development of the industry with new positioning, new thinking and new mode.