Domestic And Foreign Macroeconomic Factors Have Great Impact On The Textile Industry.

< p > since this year, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > raw material fluctuation, domestic and foreign macro-economic depression and other factors have a great impact on the textile industry, so the textile market has entered a downturn.

With hundreds of enterprises to survive the news investigation task, the reporter came to the famous town gathered in Shengze Town, trying to find something here.

However, the first thing to enter the minds of reporters is a company that often meets in the industry exhibition -- Suzhou sunI Textile Technology Co., Ltd., a young company with a good reputation in the functional fabric market, which has impressed reporters deeply.

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< p > in recent years, Sunni textile, with the idea of "creating the first brand of functional sports fabrics", has rapidly developed into a comprehensive modern company integrating production and import and export trade. Even in the town of Shengze, where the famous enterprises are gathered, it can hardly cover the fame of Sunni textile land.

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< p > the status quo -- under the severe situation, we still have confidence "/p".

< p > hi: workshop buildings continue to produce products orderly.

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< p > worry: business is lighter, workers are unemployed.

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< p > under the leadership of Hu Zuowen, chairman of Sunni textile, the reporter came to the production workshop of the company.

As soon as we arrived at the door of the workshop, we saw many forklift trucks carrying on the large trucks.

"This is the goods shipped to the domestic outdoor brand, today is the second car."

As Hu Zuowen said, he led reporters to the workshop.

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< p > in the bright and bright production workshop, the reporter saw that most spinning machines were running at high speed and issued a "buzz buzz" sound.

The workers in the workshop patrol from time to time, and the work is orderly.

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< p > "now the products in the workshop are slightly lower than that in the same period last year. First, because of the downturn in the market, we reduce the risk of inventory. Two, the customer demand cycle is shorter than in previous years, the samples are confirmed fast and the goods are urgent. Three, under special circumstances, we have improved the technology and quality of products through R & D, which, of course, has increased the added value of products and reduced the cost of wastage effectively."

Hu Zuowen said that because of the market downturn, the peak season came late this year, but went very fast.

After being busy for 5 months and two months in June, the production situation in Shengze is relatively weak. Many suppliers and cooperative partners have shown that the workload of workers in the workshop has been greatly reduced and workers' unemployment has occurred in varying degrees.

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"P", the sluggish market requires Sunni textile to go out of every step with great caution. However, Sunni textile has steadily occupied a certain market share with its skiing clothing, assault clothing fabrics, Imitation cotton quick drying fabrics, skin clothing fabrics, elastic pants fabrics, down wear sleeping bags, and other functional products.

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"P >" from the current sales data and customer sources, sunI's development is not bad.

What sunI wants to do is to maintain product superiority and customer trust in the market in a stable, accurate and specialized way, so as to avoid falling into a vicious circle of industrial cycle in the process of cooperation with the upstream and downstream businesses.

Under the severe situation, Hu's composition is still full of confidence in sunI's development.

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< p > difficulty -- the cost of business is /p.

< p > hi: rely on domestic sales to gain a certain market share.

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< p > worry: pressure on orders, labor and raw material cost increase.

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< p > "frankly speaking, sunI is really under pressure.

The textile industry market continues to slump, the number of individual customers is significantly reduced, which has caused some losses to us. "

Hu Zuowen said that compared with the previous years, the total volume of Sunni textile orders has been reduced a little, and foreign trade export orders are most obvious, reducing by nearly 30%.

"Of course, many large brand customers need more reliable alliance suppliers at this time, and Sunni's advantages in products and services have increased their cooperation. This is due to the high standard and high demand of sunI since its establishment."

Hu Zuowen said that in view of the current low market environment, the company has also adjusted its sales strategy. At present, only a small part of its products are sold to India, Europe and the United States. Most of the products are digested by the domestic market, to a certain extent, to ease the loss of orders.

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< p > the continuous rise in labor costs has also made Sony textile a headache.

"Although our enterprises are operating normally, there is no big fluctuation.

But the cost pressure brought by manpower continues to grow. "

For example, "for example, the inspectors paid about 3000 yuan a month last year, and this year they have to pay more than 3500 yuan," Hu wrote.

In fact, the continuous rise of labor costs has become a common phenomenon in most enterprises in China. As a labor-intensive textile enterprise, the cost of labor is still a great expense.

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< p > labor costs continue to rise, to a certain extent, aggravating the urgent shortage of funds.

"Financial difficulties are an old problem difficult for textile enterprises to solve, and this year's continued downturn has particularly exacerbated this situation."

Hu Zuowen told reporters that "we need to pay for the purchase of raw materials, while the downstream a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > enterprises require the goods to be paid only after a period of time after acceptance, which undoubtedly brings the company's liquidity constraints.

In view of the good reputation of sunI textile in the functional fabric industry, this year our company's customer sources will not be reduced, but we must know that maintaining the cost of capital brought by new customers is also a great burden.

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Besides P, the fluctuation of raw material prices also makes Sony textile feel a little passive.

"Raw material prices change day by day, market sentiment is strong.

We are not going to rush to buy a lot of raw materials now, because the price of raw materials has a great impact on inventory products, and a little carelessness will bring financial pressure.

Hu Zuowen sighed.

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< p > coping with expanding market and accumulating internal strength < /p >

< p > hi: the company is moving closer to the functional target market and has been recognized by the users.

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P: worry: the market downturn leads to a decline in consumer purchasing power.

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< p > "winter is not terrible. The terrible thing is that there is no way to get through the winter and nothing to do in the crisis."

In fact, Hu has already made adequate preparations for the tough situation of survival.

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< p > "since the day of Sunni textile establishment, we have made clear the direction of product development and made functional fabrics."

Hu Zuowen said that since the market downturn has become a reality, Sunni textile will seize the opportunity of low tide to expand the market and continue to accumulate internal strength.

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< p > in terms of market expansion, the main outdoor functional products market has become the main target of sunI textile.

Hu Zuowen believes that the outdoor market is mostly young brand customers, but there are many large Alliance Cooperative brand customers. The outdoor clothing fabric is much more difficult than the general clothing fabric. Under the market environment is still not mature, it is especially necessary to cooperate with professional fabric suppliers to ensure the stability of the product quality.

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"P >" in the accumulation of internal power, sunI textile continues to pform and upgrade the production technology of the company, increase the intensity of the added value of products, and ensure the quality of products.

"In this process, targeted research and development of new products is particularly important.

R & D personnel should have the ability to analyze customers and their market.

In addition, the Sunni textile product development team carries out a long-term in-depth follow-up survey of the outdoor users at the end of the terminal, making great efforts in the practicality and comfort of the products, and at the same time, focusing on the price range of the products, because the purchasing power of consumers will also drop a lot in the depressed economic environment.

Hu Zuowen said.

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In addition to P, sunI has made many efforts in customer service.

"Think what customers want.

Find the answer that the customer may need before the customer, or even the language, use the adjective that the customer accepts more to describe the product characteristics, rather than the single professional terminology.

In short, as always, become a good friend of our customers.

Hu Zuowen said.

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< p > appeal -- expect effective and feasible measures < /p >

< p > hi: the textile industry is an industry with obvious international competitive advantages, which adds confidence to the development of enterprises.

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< p > worry: it is hard to get rid of the market environment and expect effective measures and actions.

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< p > in the national "12th Five-Year" development plan, the positioning of the textile industry is still the traditional pillar industry and important livelihood industry of our national economy, and it is also an obvious industry of international competitive advantage.

In the current complex situation, what kind of policies do enterprises need to pull down the trend? < /p >

< p > "policy support for enterprises is no doubt a tax reduction and increase of financial subsidies. In fact, enterprises hope that the state and industry will lead textile enterprises out of the puzzle of market confusion, and no longer have the problem of unsolvable existence in the whole market."

In Hu's composition, the key to solve the problem lies not only in policy support, but also on the strong guidance role of the state and industry, so as to lead enterprises to get rid of the troubles of the market completely.

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< p > why is the hard work of the whole market worker and the soft culture of the enterprise improving again and again, but still can not attract people? The purchasing power of the people continues to decline, and what measures can be taken to stimulate consumption systematically? < /p >

"P >" every day, friends in the industry have to pour water to make suggestions. They also have their own bitterness in selling cloth, buying cloth and spending money.

What is the problem and how to pull it? In fact, what we need is effective and feasible measures to solve the problem and the real changing market behavior.

Hu composition appealed.

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