Prices Rose Sharply, Bird Flu Caused The Advent Of The Down Industry.

The continuation of the "P > H7N9 avian influenza epidemic seems to have led to the trend of" down the winter "for the entire down industry: less than half a year, doubling the cost of down, and the price of raw materials has risen sharply and fluctuated sharply in recent months, even to the daily price.

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< p > the latest data released by China feather and down association show that in March, the national standard 90% white duck down price was 350 thousand ~36 yuan / ton, and by April 27th, it had risen to 550 thousand ~56 yuan / ton, or more than 50%.

At the 113rd Canton Fair, the price of the raw materials of enterprises has gone up from 300 yuan per kilogram last year to 600 yuan / kg, almost doubled.

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Less than P, the winter down jacket will be produced from June to July, and 4 and May will be the golden period of raw material purchase.

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"P >" if this situation continues, the rise in the price of down products this winter will be sure. "

Many industry insiders told reporters that at present, the cashmere merchants can neither receive the original velvet nor sell the processed plush products easily, and suppliers are hoarding speculation. When the bird flu affects the time, it is hard to say that the price of the down material will go up again.

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< p > in Zhejiang Xiaoshan, which is known as "China's eiderdown capital" and "the world's eiderdown capital", the raw materials of feather industrial chain are also frequently in urgent need: before the original purchase of raw wool, Jiangsu, Zhejiang and Anhui provinces, all of them were epidemic sites, and the number of poultry farms decreased, resulting in the down production. Many enterprises had to go to non epidemic areas to purchase raw wool, such as northeast, Shandong and Guangdong provinces. However, the imbalance between market supply and demand made the down price rise substantially, and the raw materials were basically in a state of no market price.

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< p > in fact, this round of raw material crisis poses a more severe challenge for small and medium down garment manufacturers.

In particular, last year's severe cold weather made the down products sell well. Many manufacturers, in order to prevent the sale of "down payment", have greatly increased orders and put into production earlier this year, but bird flu has hit the industry.

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Wu Zhilang, the head of Hangzhou sunflower Home Textile Co., Ltd., said that the price of the down price has increased by more than 50%, and the price is very unstable. The company is now in a dilemma: the order signed before March will lose substantially if it is fulfilled, and if it fails to complete the order, it will lose its long established reputation and customer relationship.

We are very cautious about new orders.

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< p > for down garment manufacturers who rely too much on other brands for processing, the rising price of the down is undoubtedly worse. Some enterprises are forced to buy raw materials at high prices in order to complete the order of down garments.

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< p > a person in charge of a down garment enterprise in Wuxi said reluctantly, "in order to continue to cooperate with buyers in the future, we know that the more we do, the more we lose money. We must also do our best. But if we keep on going, enterprises will definitely be closed down."

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< p > the responsible person gave the reporter an account: now the price of quality feather raw materials is 700 thousand yuan per ton, and the contract signed at the beginning of the year is only 400 thousand yuan / ton.

Even with customers, a slight price increase can only rise to about 500 thousand yuan.

That means a loss of more than 20 yuan per ton.

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< p > industry generally believe that the increase in the price of down goods has never been so high. In response to the rising cost of these raw materials, brand operators either increase their prices or sacrifice their profits.

"In fact, a 1000 yuan down garment, the profit is originally tens of yuan, less than 100 yuan, if the profit is only twenty or thirty yuan, the majority of down products enterprises will be hard to follow after consuming inventory."

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< p > "the price of the down jacket this year is affirmative, only the magnitude of the problem."

Some down jacket dealers revealed that not only did the down feather have increased by seven or eight recently, but also the price of fur rackets, such as raccoon dog hair and so on, has increased a lot.

To retail, each down jacket may cost 200~300 yuan.

"Now is the domestic retail off-season, many business inventories or before the Spring Festival, and so on, these inventory consumption is almost the same, to the end of the summer sales season, down clothing price is definitely another situation."

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< p > besides the feather and down materials, the price of many down products also rises.

It is understood that as the main producing area of badminton main materials in Jiangsu and Zhejiang provinces, the amount of live poultry has decreased since the outbreak of avian flu, and the raw materials such as goose feather and duck feather for badminton are hard to be collected.

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< p > "we must change the" price advantage "as the" quality advantage ", and develop our own brand through the development and upgrading of new products.

According to expert analysis, even if the bird flu epidemic is under control, the down production of Chinese feather and down products will be difficult to change before June. The 1/3 reduction in the whole year is a foregone conclusion.

To this end, relevant enterprises should further strengthen industry self-discipline, avoid vicious competition in the industry, and blindly increase prices.

At the same time, in most of the down related enterprises, we should prevent illegal behaviors such as falsity, shoddy, or false cashmere.

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