The High Inventory Crisis Of Clothing Industry Is Thrown In The 2013 Enterprises To Continue To Cut Tail And Survive And Save Themselves.

Data from the National Bureau of statistics show that China clothing In the first three quarters of 2012, the product inventory reached 256 billion 966 million yuan for Enterprises above the industrial scale. The high inventory kept the whole industry's capital flow slow, hindering the renewal of products and the profitability of enterprises. Under the pressure of high inventory, sales activities of shopping malls, stores and other stores are endless. In April of this year, Lining, who lost about 2000000000 in 2012, launched various promotional activities like "flash buying" and "spike", including almost all the products, with the lowest price even less than 20 yuan.

Shang Pu consulting light industry analyst believes that high inventory has always been Spin Clothing industry "chronic disease", especially sports and leisure brands. Therefore, going stock has always been a commonplace topic for clothing brands. As a great bottleneck restricting the development of the clothing industry, most enterprises are offering discount sales, although to a certain extent, they can relieve pressure, but enterprises themselves will also suffer from the loss of profits.

At the same time, apparel enterprises are facing a consumption cycle problem. Although clothing is essentially durable, it has both the characteristics of fast moving consumer goods. Fashion and fashion can easily affect the sales of clothing products. The so-called "off season" goods do not merely refer to the "four seasons" clothing in the clothing industry. The more implication is that the product itself is out of line with the current concept and its value will drop sharply. For some fashionable fashion brands, this cycle is even more important. At this time, discount sales will not only reduce the company's profits, but also the brand image of the enterprise will be virtually hurt.

Data show that the loss of garment industry in 2012 increased further on the basis of the previous two years, and the absolute and relative growth rates of losses were even worse than in 2008. According to the 2012 annual report of listed companies, it is estimated that at least three years will be required for the domestic garment industry to be "digested" by the domestic market.

According to the analysis report of the 2012-2016 year investment prospect of China's clothing and textile industry released by Shang Pu consulting, the high inventory crisis of the clothing industry is a microcosm of the expansion of various industries in China over the past few years. And for the clothing industry, it can be seen as a market of near perfect competition. The only variable is that the expansion of the two and three line markets can further accelerate the consumption of inventories, so as to finish the inventory campaign at an early date. Overall, going out of stock is still the main theme of the 2013 garment industry.