Shiling Relies On "Sunshine Six" To Create "Chinese Style Milan".

At present, Shiling has more than 8000 manufacturing enterprises and more than 18000 business businesses, employing more than 300 thousand employees. Shiling produces 2 million pieces of leather products every day, creating 20 billion yuan industrial output every year, and its products are sold to 136 countries and regions in China and France, the United Kingdom, the United States, Italy, Russia, Southeast Asia and South Africa, accounting for more than 55% of the national luggage market, accounting for more than 70% of the middle and lower market of luggage in Europe and America.

However, Shiling leather leather industry still stays in the awkward situation of raw material procurement, production and processing base, but the finished product sales market and its own brand have not been promoted and developed. Shiling leather leather industry still stays at the lowest end of the industrial chain.

In times of need, transformation is in urgent need.

In recent years, the external environment is affected by the financial crisis and the European debt crisis, and the export is limited. Because of the increase in wages and other human costs, there is also a huge shortfall in employment. All these have brought numerous crises to the sustainable development of Shiling leather and leather industry.

And Shiling leather leather industry itself, because of its lack of independent brand, is at the bottom of the industrial chain, showing the characteristics of low added value and poor ability to resist risks. As early as last year's twelfth China (Shiling) leather leather Festival, Xiong Jinhong, general manager of CAI manpower resources limited, showed concern about the crisis. "The impact of the European debt crisis on Shiling leather leather enterprises is much better than that of the financial turmoil." He told reporters like this.

In the face of the crisis, government enterprises are also working hard to seek survival. In terms of policy, the government encourages enterprises to create brands and expand the domestic market; actively introduce the national inspection center to settle in Shiling; build the international sourcing center for Guangdong leather raw materials and auxiliary materials and Shiling (International). Leather leather city Logistics service centers, improve e-commerce and electronic trading platform, expand transaction channels, strengthen training, and enhance the quality of professional resources.

But relying solely on the power of the government to try to solve the crisis of industrial existence is not practical. Therefore, enterprises also need to make due efforts.

Because of the change of time, sunshine 6 attack.

Facing the urgent and severe industrial situation, the Poly Culture Group actively responded to the call of the party and the government to "transform the industry from three to three" and took the opportunity to take the initiative to undertake the task of promoting the transformation and upgrading of Shiling leather and leather goods industry, and invested heavily in building sunshine No. 6 project, that is, China's leather cultural industry park project.

The project is closely related to the actual development of Shiling leather leather industry, relying on the advantages of the poly company to solve the current dilemma of Shiling leather industry development. The whole industrial park is divided into four major functional areas: creative design base, brand experience hall, fashion publishing center and talent training base. Highlight the bright spot, focus on building the park into the "talent Silicon Valley" of China's leather bags, and build the best platform with industry talent training to attract and retain high-end talents with favorable conditions. It plans to build the park into a China leather goods and bags fashion distribution center, China's first leather industry transformation and upgrading demonstration park, China's first leather culture theme park, and the first creative industry incubation base for leather industry students.

In the field of cultural and creative industries, the project will organize various arts festivals, cultural exhibitions, salons lectures. Fashion release New product investment, creative design, intellectual property auction and other activities, leasing facilities, mini cinema, brand planning and advertising design services to achieve profitability.

We should make full use of the actual development of higher education to develop our leather and leather bags and improve the overall level of China's leather goods (leather) bags. The project will rely on the leather and leather industry to fully integrate and utilize all kinds of resources.

Keep pace with reality, innovate and develop

For the development of leather and leather industry, Ye Zhifeng, member of the Shiling Town Party committee member, said he hoped to seize the opportunity of the national leather products quality supervision and Inspection Center (Guangzhou) in Shiling, and stressed the determination of Shiling to attach importance to product quality.

In the sunshine 6 project, the project will, in line with the principle of high standards and strict requirements, jointly set up a local standard that is stricter than the national standard in the Shilin Town leather goods and bags industry. On this basis, the traditional shop and exhibition will be changed. Marketing mode We should fully integrate all resources of the government, business associations and brand enterprises to create an e-commerce platform that belongs to Shiling. Relying on the Shiling leather goods and bags industry, the platform is based on the China leather goods capital (Shiling) leather Cultural Park platform as the carrier, through the online (electricity supplier), offline (solid store) sales mode effective combination. To develop e-commerce, we are committed to building the most influential e-commerce platform in China's leather goods and bags industry. The quality of products sold by any channel will be strictly checked. To achieve synergy in Shiling leather industry.

We also believe that under the sunshine 6 industry, after a period of integration and efforts, we will be able to build Shiling into Milan, China, like Shiling Town Party committee member Ye Zhifeng, making it the world's leather capital that leads the world leather and leather industry.