Keqiao Textile Expo: Professional Buyers Increased By 1, Turnover Increased By 8.2%.

2013 China Keqiao International Spin The Fair (spring) ended successfully. The exhibition featured "fashion, quality and green" attracted 541 well-known textile companies at home and abroad. According to the exhibition access control system, 2013 China Keqiao international textile surface Accessories Expo (spring) during the three day exhibition, the number of professional purchasers reached 26 thousand and 726, representing an increase of 10.7% over the previous period, including 3816 overseas buyers, 11.2% increase over the previous session, and a total turnover of 4 billion 393 million yuan, representing an increase of 8.2% over the previous period, with a turnover of 1 billion 392 million yuan.

The three day exhibition has 1147 international standard booths, which are divided into indoor special exhibition area, quality exhibition area, standard exhibition area and outdoor curtain window and fabric exhibition area. 541 enterprises (81 of the special enterprises) participate in the exhibition. The main exhibits are fabrics, home textiles, accessories, raw materials and so on. The exhibition area is 23 thousand square meters, and the scale of the Spring Fair is the largest. In addition, the new printing industry exhibition area has been set up, with an exhibition area of 3000 square meters.

　　 Business effectiveness is a hard indicator.

"A successful exhibition is the vitality of its effectiveness." Feng Hualin, director of China Textile and urban construction management committee, revealed the biggest highlight of the Keqiao spring Expo. According to him, all the work of the spring fair in 2013 was centered on "effectiveness". "If your wine is not good, customers will not come second times if they buy it once. The exhibition is also the reason. Feng Hualin said that the biggest goal for companies who spend money on exhibitors is to display their products. Of course, many strong enterprises have begun to branding, one of the important reasons for participating in the exhibition is to show the brand strength, but the fundamental purpose of displaying the brand strength is to reach a conclusion.

In fact, what is the effect of the exhibition and the deepest feeling is the exhibitors. Judging from the general reflection of exhibitors, this spring Keqiao Textile Expo is the most effective one.

"New silk" is an exhibition Exhibitor of the Textile Expo. It has been exhibiting for many years. At the spinning Expo, the company introduced 60 new embroidery fabrics. On the first day of the Expo, many foreign businessmen surrounded the "new silk".

"We are participating in the Textile Fair every year. This time we have ordered a 54 square meter special exhibition. We want a bigger one, but the organizers say there is nothing bigger." Bashiri, the head of the company, said that since its establishment in 2004, it has made strong products through fabric research and development. On the other hand, through the exhibition of international famous exhibitions, new fabrics such as France, China, Hongkong, Las Vegas, Frankfurt and so on will be selected to participate in the exhibition, and Keqiao Textile Expo is a must for every year.

"The Russian guests came and looked at our products and said," we won't go to Korea. "Why? China's products are of good quality, fast delivery and low price. They like it very much. Bashiri told reporters that before the Chinese embroidery fabric bottom cloth was worse, the flower design was outdated, and now these problems do not exist. On the first day of the Expo, many Russian businessmen were attracted.

Red green blue textile printing and dyeing Co., Ltd. is also an old exhibitor of the Textile Fair. Sheng Jufang, general manager of the company, told reporters that the company has to attend an exhibition every month on average, especially the Shanghai fabric exhibition, the Keqiao Frankfurt fabric exhibition and the Keqiao Textile Expo at home.

There are many exhibitors around the world, so there is a lot of experience in "red and blue". Sheng Jufang said that the key to running an exhibition is to make good use of the two resources of exhibitors and international buyers. For example, some famous exhibitions in the world are very well organized, exhibitors are seldom duplicated, and buyers are more inviting. They are basically real buyers, which makes the effect of exhibitors more obvious. This year, the Textile Fair has gone further than the previous one in terms of venue layout, scale and effectiveness.

Zhejiang Fenghuang Zhuang Textile Co., Ltd. for the first time appeared in the Textile Fair. It was displayed in the form of Phoenix EFC fabric supermarket, bringing the trend of women's clothing in spring and summer of 2014. Zhao Jumei, the marketing manager of the company, said: "before we Fenghuang Zhuang made women's clothing and trousers, we began to manage all kinds of women's clothing last year. For the first time, we participated in the Textile Expo at home. We found that the effect was very good and attracted many domestic and foreign customers.

On the first day of the Expo, people gathered in front of the booth of Wujiang Zheng Ya Textile Co., Ltd. In the morning, Jin Chunfang, the manager of the company, received more than 20 business cards. "Spinning Expo has many of our old customers, here is to prepare for the order, and we either do not take orders, to pick up the large list." Jin Chunfang told reporters that he had been associated with the Keqiao Textile Fair for many years and could receive many bills every time. "Once more than once, the effect is good, and there are more customers than ever, and the degree of professionalism of the exhibition is getting better and better. The spinning Expo has become the main position for our company to expand its trade."

"I am from Inner Mongolia, I want to be your franchisee, how do you join here?" at the exhibition, before the "Xuan Zhu technology" exhibition booth, Ms. Li from Inner Mongolia and Fang Weisheng, chief executive of "Xuan Zhu technology", discussed the related matters of joining.

Fang Wei Sheng also called it "worth" for this time. In the two days since the exhibition, several large orders have been made: not only the orders for 30 thousand pieces of bamboo fiber shirts have been sold at the scene, but also a home textile product with large bamboo cabinets and large cabinets. The big cabinet is a businessman from Uzbekistan, Kaili. The trader declared that he wanted to make spot goods. Fang Weisheng could not get so many stock spots at once. He consulted with Kaili and finally reached a contract for delivery within two weeks. The sum of the contract amounted to 1 million 500 thousand yuan. In addition to these spot trading, Fang Weisheng is pleased that two days ago, the company has also developed a lot of franchisees. "Xuan Zhu technology" is an enterprise specializing in the production of bamboo fiber products. It has a one-stop production line from raw bamboo to finished products, and is currently recruiting brand franchisees. At the spring fair, Xiaoshan and Xi'an provinces and other provinces and merchants approached Fang Weisheng, and reached the cooperation intentions of more than 10 prefecture level city franchisees. "In this way, I have no plans to develop 100 agents this year." Fang Weisheng said.

On the first day of the exhibition, the booth of Fujian Changle Jiahong Knitting Co., Ltd., located near the entrance and exit of No. 2, was besieged by a group of merchants. Do you have any samples of this kind of lace and do you have a more complete pattern on your website? "Although there is no specific order, the volume of visitors coming to negotiate is better than expected." Chen Jianhua, general manager of Changle Jiahong Knitting Co., Ltd., Fujian, said that the main business of the company was lace and other netting. clothing The fabric has made great efforts to make his net cloth popular in the domestic and foreign markets. In just over two hours, Chen Jianhua has received seven or eight batch of businessmen.

It is not only the exhibitors but also the needs of professional buyers who have been satisfied with the Expo.

"Yi Hui" is a high-end brand in China's fashion industry. Designer Zhao Huizhou came to the Textile Fair to purchase this time. She said that the textile city is rich in fabric and strong selectivity. She has been very pleased with the cooperation with some high-quality fabric suppliers in Keqiao.

"Fenghua slave" from Taiwan Clothes & Accessories "Xu Lina at the Textile Fair saw" jimaransi "hemp products. He was surprised and said," I don't think Keqiao has such a good fabric. "

"Here is an industrial cluster, rich in variety, fabric innovation, vanguard fashion, short supply period and low price." Through the Textile Fair, Huang Guodong, a buyer from Singapore, listed the advantages of the textile city to attract so many buyers.

　　 Overseas buyers gathering Expo

Keqiao Spring Fair is not only a grand gathering of domestic textile enterprises, but also an excellent platform for overseas buyers to expand their trade.

Huang Guodong, from Singapore, is a frequent visitor to the Keqiao Textile Fair. He told reporters that Keqiao is an industrial cluster, and its products are rich and novel. It has been a great success to visit Keqiao Textile Expo. Now he has made Keqiao the only purchase point in China. When Mr. Huang first arrived in Keqiao 8 years ago, he felt that the Keqiao city was smaller and the market products were lagging behind. But in recent years, China Textile City has made rapid progress with the times. At the Textile Expo, he found that many enterprises have strong capability of independent research and design, and their products are more fashionable and avant-garde. He said that he had worked with Taiwan, Shandong and other places before, but now he basically purchased in Keqiao.

Simon Nussbaum is a professional fabric buyer from a clothing company in the United States. In October 2012, Simon Nussbaum first participated in the autumn Textile Expo in Keqiao, which made him feel the charm of this professional exhibition. "Although the overall scale of the Keqiao Textile Expo is not as big as that of the Shanghai fabric exhibition, it is precisely because of this that the Expo has become more sophisticated and easier to find products that meet our needs." Simon Nussbaum believes that the products of Keqiao Textile Expo are very rich, and the products are of high quality. "This gives me a new understanding of the level of China's textile and textile enterprises as a whole." Simon Nussbaum said that before purchasing fabrics in China, mostly through trading companies, they did not fully understand China's fabric level. After joining the Keqiao Textile Expo, it was discovered that China's textile city has a large number of high-end products, and these high-end products are concentrated on the boutique fair, making their procurement more convenient and efficient.

Jignesh, a fabric purchaser from UAE, is a frequent visitor to Keqiao Textile Expo. "I will attend almost every spinning Expo." In addition to purchasing the fabric needed at the exhibition site, Jignesh is also actively involved in the "overseas buyers meeting" and other Textile Expo supporting activities.

"Generally, I attend the exhibition on the first day, and I have a general understanding of the products at this exhibition. On the second day, I would like to take part in the overseas buyers' meeting and make use of such activities to find the right fabric suppliers more effectively and effectively." Jignesh frankly, because of the strong pertinence, almost every time after attending the meeting of overseas buyers, we can find excellent suppliers with high quality and low cost. "Overseas buyers' meeting is very effective. It not only saves time, but also finds the best products." Jignesh said that he has participated in the Keqiao Textile Expo for many years, making his business bigger and bigger. He will participate in this excellent professional exhibition for a long time.

Sanket from India operates textiles import and export processing business in India. "We have heard about China Textile City." Sanket said that although he heard of China Textile City long ago, he only attended the Keqiao Textile Expo in 2012. "The first time we went to the exhibition, we came back full." Sanket said excitedly that last year, the Keqiao Textile Fair won a lot, not only found the products needed, but also established a good relationship with a number of suppliers. "The Expo is an exciting exhibition." Sanket said.

During the exhibition, the "grand flocking" was caused by too many foreign businessmen and the busy staff. Wang Huashan, the head of the Department, requested the organizers to support several translators. In a short span of time, 18 foreign businessmen have expressed clear demand for procurement to "grand flocking".

"Ding Ye textile" main embroidered fabric, facing the middle and high-end market. A new Zheng Guniang, a Middle Eastern businessman who was received during the Textile Expo, gave her 5 patterns of orders, with a total contract amounting to 200 thousand yuan, which made her feel very happy.