Casual Wear Business Is Facing Challenges, And Giordano Is In Deep Trouble.

The first quarter of 2013, released by Giordano international, reported that the first quarter sales volume was HK $1 billion 514 million, an increase of 6% over the same period last year. But in addition to the additional sales of Middle East acquisitions in the fourth quarter of last year, sales in the first quarter dropped 1% compared with the same period last year.

At the same time, Giordano had to face the pain of Lian Guan shop.

Reporters noted that last year, Hongkong tycoon Zheng Yutong holdings of Giordano shares, there is no new action.

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< p > < strong > the mainland is deeply shut down shop shop tide < /strong > < /p >.

< p > more worrying is that Giordano's first quarter results show that in the first quarter of 2013, Giordano's sales in mainland China fell by 5%, while sales in Hongkong and Taiwan fell by 5%.

The main reason for the decrease in sales of mainland brands was that the mainland closed 163 stores last year, of which 26 were self owned and 137 were franchised.

The main reason for closing the store is that Giordano has repositioned its business substantially to focus on the quality of the first line stores, as well as the profitability, financial capabilities and brand status of the main strategic markets.

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From P to March 31st this year, Giordano group's global sales network was 2624 stores, compared to 2705 stores in the same period last year, a decrease of 81 compared with the same period last year.

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< p > in fact, Giordano is a very historic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand, founded in 1980, founded by Hongkong businessman Li Zhiying, specializing in the retail of low-grade casual wear, and listing in Hongkong in June 1991.

Last year, Giordano international gained the majority shareholder Zhou Dafu and new world boss Zheng Yutong to more than 25%, when the stock price rose 4.52% to HK $5.55.

Yesterday, Giordano's share price was HK $7.76, down 0.26%.

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< p > < strong > casual wear business is facing challenges: < /strong > /p >

< p > "no stranger's world" is Giordano's slogan, once popular.

Since August 1992, Giordano opened the first exclusive store in the mainland in Guangzhou, and has pioneered the Guangzhou leisure clothing store.

With the continuous development of business, Giordano has set up several stores in Shenzhen, Guangzhou, Dongguan and Taiping.

However, in recent years, many people in the clothing industry clearly feel that Giordano has gradually fade out of mainstream consumer groups.

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< p > with the deepening of the negative impact of the financial crisis and the slowdown of the economic growth in the mainland, sportswear was the first to be hit. Media reports showed that Anta, Lining, PEAK, China trends, XTEP and 31st degree had nearly 5 stores, but they closed 5000 in the past year.

So, is this closing shop tide spreading to leisure < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > < /p >.

< p > "casual wear has a wider audience than sportswear and fashion. Therefore, when facing the pressure of economic slowdown and declining consumption power, it can stay longer, but it is still hard to be independent."

Huang Wenjie, executive director of Guangdong Circulation Industry Association, told the Yangcheng Evening News reporter that the impact of the sluggish market on the garment industry has brought the entire garment industry to a trough.

"At present, garment enterprises are still at the bottom stage."

Huang Wenjie believes that as the real estate industry's impact on the retail industry generally lags behind 6 months to 9 months, with the gradual warming of China's real estate industry, the survival pressure of the retail industry, including the clothing industry, will also slow down.

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