The "Copycat" Expert, Adi Wang, Has Finished The Products In The Past 4 Years.

< p > can be called "Shanzhai" expert in Quanzhou three line sports brand.

The company's products clearly determine the grass-roots population in the three or four tier cities of China. The price of the product is between 100 and 300 yuan per pair.

Compared with the price tag of 500 yuan, such as Nike and Adidas, the price advantage of Adi Wang is quite obvious.

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"P", plus the king of ADI, attracted the younger generation with a slogan of banter.

All this made Adi Wang quite eat in the two or three line city.

In 2012, there were nearly 3000 national stores in Adi Wang.

Adi Wang's sales volume is between 300 million and 400 million yuan, with a profit of around 100 million yuan.

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After P trademark dispute, Adi Wang wants to restart.

A few days ago, Adi Wang sports issued to the agents and franchisees the "notice on the use of trademark and enterprise name standard" (hereinafter referred to as "notice").

The notice said that from now on, we will stop using the ADI triangle LOGO, "Adi Wang" Chinese trademark and related trademark in the new products, new advertising materials, new printing products and new shop decoration.

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< p > Adi Wang sports also requires the agent to sell the finished inventory and related products before April 6, 2017. The existing shop decoration can continue to be used until the end of April 6, 2017 according to the terms of the agency contract and the contract period.

That is to say, the merchandise inventory of ADI sports has nearly 4 years of buffer sales.

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< p > there is such a banner outside the door of the shoe factory of Chong Rong Street. "Wish the" Xin Xin Qu Qu Sheng "adivon2013/14 winter spring order will be a complete success.

Tixin and Qu Sheng are the good hopes of Adi Wang after the trademark dispute.

But the reality is cruel, sports giant channel sink, the three or four line shoe brand market has become the "Red Sea", relying only on Shanzhai, Mountain Kings are very difficult to mix up a day.

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< p > for this case, Li Guangdou, a brand analyst, said that Adi Wang originally wanted to expand with Adidas's popularity.

This is the "borrowing method" used by domestic enterprises, but when it develops strong, it will find many embarrassments.

Therefore, enterprises must set their sights on the long term at the beginning of brand building.

When a domestic brand is registered, it must take into account the future development and growth. In the future, we must go out of the country and do not close the door to make the brand.

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