The High-End Trend Of Children'S Wear Market In Chengdu

< p > in recent years, with the rapid development of Commerce, large numbers of brands are coming, and children's clothing is also "high-end".

In addition to the brand of children's wear series, a group of professional brands focusing on children's wear also came to Lai.

For example, Jacadi (Brcady), < a href= "http://news.sjfzxm.com/news/hangye/20130517/342615.html" > Nicholas&Bears < /a > a href= "http://news.sjfzxm.com/news/hangye/20130517/342615.html" > KP < /a >, "Mothercare" and other design eyeball brand, took the lead in Renhe Spring, Wangfujing, Meimei department store, Yi Shi Dan department store and other stores, and Chengdu children's wear brand also experienced a big shuffle.

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< p > reporter has learned that although the price of the counter is much larger than that of the ordinary brand, because of the rapid growth of fashion design and comfortable fabrics, the average price of some counters can even reach 5000 yuan.

Shopping malls revealed that the main force of the purchase of high-end children's clothing came from the VIP of the mall, and they contributed about 60% of sales.

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< p > brand Chengdu counter performance is close to < /p >.

< p > commodity prices range from 340 yuan to 12000 yuan, and the sales performance of counters is averaging about 200 thousand per month, and the average passenger price can reach 2000 yuan.

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< p > "from the sales performance, the demand for relatively high quality children's clothing in Chengdu market is bigger and bigger.

But the market needs to continue to develop and cultivate, and increase consumer awareness of brand culture.

According to the introduction of "a href=" http://news.sjfzxm.com/news/fushi/20130517/342564.html "Renhe Spring Guanghua shop < /a > children's wear, the proportion of high-end children's clothing in Renhe Spring Department is relatively large, and sales performance is good. Many brand counters are the sales champion of its southwest region and even the whole country.

Such as Renhua Spring Department Store Guanghua shop, people's east store unique children's wear brand Jacadi (Brcady), this brand from France is comfortable with fabrics, fashionable and unique children's clothing styles are welcomed by Renhe VIP customers.

"Commodity prices range from 340 yuan to 12000 yuan, and the sales performance of counters is on average 200 thousand per month, and the average passenger price is up to 2000 yuan.

In the nationwide sales of the brand, Renhe special store's performance growth is among the best.

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< p > consumers preferred after 80 mothers' style < /p >

< p > nowadays, parents are getting more and more careful and there are more opportunities to attend important activities. Therefore, children's clothing that pays attention to style is very popular.

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< p > "whether the fashion design is eye-catching is the main factor that stimulates Chengdu's 80's mother's desire to buy."

On this basis, further attention will be paid to fabric comfort and wearability. "

Yi Shi Dan, the person in charge, takes the exclusive brand a href= "http://news.sjfzxm.com/news/fushi/20130517/342571.html" > Nicholas&Bears < /a > as an example to introduce that the brand was settled in Chengdu in 2008, and its sales performance has now been able to be ranked the top of the children's wear brand.

"The design is very eye-catching, unique European style, with a strong aristocratic atmosphere, especially suitable for children to participate in some ceremonious occasions.

Nowadays parents are getting more and more careful and there are more opportunities to attend important activities, so this type of children's clothing is very popular.

It is reported that this style of children's clothing is very prominent on the market in Chengdu, many young mothers are rushing toward the design.

"Although the price is between 450~3000 yuan, it is still welcomed by parents in Chengdu, and the average passenger price is even as high as 5000 yuan."

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< p > trend collection store is favored, < /p >

< p > it can satisfy all the needs from expectant mothers to the birth of their children, and from their infancy to the age of 10.

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< p > mother family has a high frequency of purchase and a clear demand for purchase. The "one stop" shopping mother and infant store has become a new trend.

For example, the a href= "http://news.sjfzxm.com/news/difang/20130517/342568.html" > Mothercare < /a > collection store at Wangfujing KELONG store has a more than 200 square meter area, which provides clothing, furniture, travel and children's toys to mothers and babies.

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"P," the brand said, "it can meet everything from expectant mothers to children, and everything that comes with them from infancy to the age of 10."

After Lai Rong, the famous brand of baby and infant products from England quickly captured the hearts of Wangfujing customers, and attracted many mothers visiting Chengdu. At present, the sales of KELONG shoppers at the Wangfujing are the champions of Southwest China.

With the taste of "sweet head", the brand has quickly opened second stores in the golden bull Wanda Square.

"There are two main groups of people who come to Mothercare, one is the young people who have studied abroad, because they have seen the brand of Mothercare abroad, and they will come in and see it in the country. Two, they are the members of the customers who are attracted by the one-stop service of Mothercare."

On the brand side, "Chengdu mothers prefer clothes that are convenient and convenient for washing when choosing 0~3 year old baby clothes."

When choosing 2~8 year old children's clothing, they prefer a cute and colorful dress. "

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