Adi Wang Trademark Case Draws Deep Thought To Quanzhou Shoes And Clothing Enterprise Elite, Hot Brand Trademark War

The contract dispute between Adidas and Adidas sporting goods (China) Limited came to a close after P.

The Chinese trademark and LOGO of Adi Wang are pferred to Adidas without compensation. The Chinese trademark and LOGO will no longer be used and will no longer appear in the new terminal store.

Although the case is over, it leaves us with much thought.

Quanzhou is the gathering place of "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a brand. In the face of the infringement of copycat brand, how to protect the trademark of shoes and clothing enterprises? For this, the reporter interviewed relevant personages in the industry, and interpreted the defensive battle for the brand of our shoes and clothing brand.

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< p > < strong > Ding Pengwan, chief operating officer, /strong /p >

< p > < strong > government and enterprise work together to protect enterprise trademark < /strong > /p >

< p > Ding Pengwan said that the trademark of an enterprise is an important part of the brand culture of an enterprise, and the protection of its brand is one of the core links of its development strategy.

Since the development of the brand, the brand protection has been attached great importance to.

When the wolf was founded in 1993, its trademark logo was like a sickle shape and a wolf.

It is designed that the company must start developing the market and develop the wolf spirit.

With the development of the company, the brand of the wolf has changed to the form of "H" Hongpeng's wings. The logo extends to both ends, symbolizing the infinite development of the brand of the wolf, and the dynamic LOGO shape, which shows the brand's tide and vitality with the vitality of orange.

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< p > the company has made great efforts in trademark protection, including the registration of well-known trademarks in China and famous trademarks in Fujian, as well as the special protection of well-known trademarks.

Enterprises have professional teams to manage intellectual property rights.

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< p > but at present, when the trade mark is registered, the classification of goods and services is too small and the categories are many. Some illegal elements rush others to create famous trademarks on some different categories of goods or services, and hurt the rights of enterprises that create hard brands, which will also lead to confusion of consumers' consumption.

For these problems, Ding Pengwan said that enterprises should strengthen their protection of brand awareness, and at the same time, the government should strengthen and perfect the protection system of well-known trademarks, and stop illegal malicious registration by illegal individuals.

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< p > < strong > Zhu Shaoxiong, marketing director of Kate (Fujian) children's products Co., Ltd. < /strong > /p >

< p > < strong > enterprises should cultivate their internal strength and create a good brand culture < /strong > /p >

< p > Zhu Shaoxiong said that the brand of Kate is a combination of English letters and Chinese characters, which aims to convey dreams and happiness and create a positive young child's kingdom of Kate.

Zhu Shaoxiong believes that the reason why trademark infringement is long-standing and uncommon is that the awareness of brand protection is not strong enough, and the legal system is not perfect enough.

Enterprises should have their own unique brand culture, run through the enterprise system.

Others copy only the body of the brand logo, and can not copy the soul of the brand culture.

It is precisely because of its unique brand culture that the Kanding group can develop rapidly in just a few years.

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< p > Zhu Shaoxiong also suggested that enterprises should apply for intellectual property protection for their trademark shapes, sound trademarks and trademarks.

Enterprises should strengthen their sense of self-protection and understand the means of administrative protection and judicial protection.

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< p > < strong > min faction brand service, general manager Yang Xinbin < /strong > /p >

< p > < strong > enterprise, network brand trademark originality, eliminate Shanzhai < /strong > < /p >

< p > Yang Xinbin said that the cottage brand started with the momentum of famous brands, strong commercial purpose, and "Big Bang", which started the popularity of its brand and attracted consumers.

In recent years, laws and regulations are constantly changing. Quanzhou enterprises have gradually strengthened their brand awareness and realized the importance of trademark culture.

Min Pai brand service company's LOGO graphics is a red eaves with one of the characteristics of Southern Fujian residential buildings. The company serves the business of Min faction system. The trademark of Minnan has unique style and is hard to imitate.

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< p > Yang Xinbin also suggested that enterprises' trademarks should be highly valued from design to molding. The trademarks designed by enterprises should be original and personalized. They should not imitate others, plagiarize other brands, design trademarks by professionals, or entrust professional agency companies to be responsible for them.

As well as enterprises in the development process, we must know how to protect their trademarks, enterprises can set up specialized brand departments or anti-counterfeiting departments.

Government departments should introduce the protection policy of enterprise trademarks, but more importantly, enterprises should do well in trademark protection.

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