Sports And Outdoor Division Outdoors Into Sports Events To Seize The Market

2013/5/21 19:41:00 32

Jack Wolfskin has won the sponsorship of the FA Cup in the future. This is refreshing. From the results, ElkeStein, director of marketing at Jack Wolfskin, said: "the past year has shown that our investment has been successful. We have successfully enhanced brand awareness, increased sponsorship activities, especially sponsorship of the Premier League, and enhanced brand development. " In our traditional view, an outdoor brand, a sports event, is a related and different industry, which can be kneaded together and has very good results. This in itself breaks through our innate ideas and deserves reflection. 
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"P >" international outdoor brand "has so far been able to sponsor the mass mainstream movement and enter the global media perspective. This shows the growth of outdoor products industry and the popularization of outdoor sports concept. From a macro perspective, the distinction between sports and outdoor is not important! Let's list the combination of outdoor brands and sports events, and point out that they belong to sports and stimulate enthusiasm. They all have marketing aspirations. This seems to be the simplest list, and that's enough. The FA Cup as the world's top soccer tournament has been broadcast by various media, which is consistent with the global market expansion of Jack Wolfskin. 
At the same time, football is not only football itself, but the most prominent representative of sports. It is the symbol of human competitive sports. The combination of JackWolfskin and P is to elevate the connotation of brand outdoor sports to the height of human movement connotation. The final result is to ignite the enthusiasm of the global enthusiastically through the wonderful events themselves. When this enthusiasm comes out, people will be dressed in Jack Wolfskin to prove their strong and athletic dreams. Then everything will be successful.