Low End Orders Pfer To High-End Products, Focus On Domestic Market And Make Private Brand.

From P to nineteenth Century, jeans from the western United States have been supported and loved by many consumers. Statistics show that there are about seven or eight pairs of jeans in each person's wardrobe.

At present, although many leisure and tide brand denim "a target=" _blank "href=" http://www.91se91.com/ "> clothing > /a" has springing up, most of the cowboy garment enterprises in China sell their products in foreign trade, but the majority of their profits go abroad.

At the same time, the current order outflow situation is aggravating, processing enterprises feel pressure.

So, in view of the current survival situation, what measures have been taken by cowboy processing enterprises to upgrade and upgrade? < /p >

< p > < strong > low end order pfer to high-end products < /strong > < /p >

< p > with the gradual loss of the cost advantage of manufacturing industry in China, some low-end orders are pferred to Southeast Asian countries, which undoubtedly face great challenges for export enterprises, and also have an impact on China's clothing export.

Li En, executive vice general manager of Guangzhou Chuangxing Garment Group, Guangdong garment a target= "_blank" href= "http://www.91se91.com/" > dress less /a > vice president of trade association, said that the advantage of Chinese cowboy exports is price. When price advantage drops and other advantages have not yet formed, export growth stagnation or even decline is inevitable.

Fan Youbin, general manager of the Costa apparel limited company, said: "due to the low labor cost in Southeast Asian countries, the per capita monthly salary is only about US $80~120, while the wage cost in China is more than 4 times.

However, I think this is also a trend. When the country's economy develops to a certain stage, it will inevitably change its cage to replace birds, export the low-end manufacturing industry, pform and upgrade the industries left behind, introduce efficient equipment, make up the gap between manufacturing costs, and improve the quality and grade of products.

To some extent, the gap between labor costs has also become an invisible promoter. The pfer of low-end orders will force the domestic garment industry to upgrade.

Fan Youbin said: "as far as cowboy products are concerned, in the early days of reform and opening up, many talents and technologies in Hongkong entered Guangdong, China, laying the foundation for the jeans washing and washing industry. Our superiority in high-end products is still very obvious."

< /p >

< p > < strong > focusing on the domestic market and making its own brand < /strong > < /p >

< p > after losing the price advantage of low-end products, enterprises begin to look for new ways to maintain their market position.

Some enterprises adjust their thinking on the one hand, introduce high-quality equipment and design talents, and turn to produce high-end products. On the other hand, they turn their attention to the domestic market and establish their own brands.

Costa costumes accounted for 80% of the export sales in 2011 and 2012, and accounted for 60% of the export sales in 2013. At the same time, it promoted the company's own brand "EVERSTAR" to enter the domestic market. In Xintang, Chuangxing Garment Group, which produces more than 5 pieces of Nissan, has a sales ratio of 9 to 1. Besides serving the famous denim brands such as ONLY, VERO MODA, CLRIDE.N, LEE, PHARD, Wei Ge, Li Lang and CABBEEN, it also created its own brand CONSHING and HITWON.

< /p >

Chen Youhuan, deputy mayor of Junan Town, Shunde District, Foshan, Guangdong, said: "since 2011, the consumption of consumers is not very high due to the economic recession in Europe and the United States."

In recent years, many cowboy enterprises are paying close attention to the domestic market, and some cowboy enterprises that are exporting a lot have begun to create their own brands.

At present, there are more than 10 private brand businesses in Junan Town, such as loge Garments Co., Ltd., and Costa apparel Co., Ltd.

< /p >

< p > < strong > training hard to improve the design level < /strong > < /p >

< p > for clothing, design is like its soul. At present, people in the industry generally believe that the design of cowboy products in China is far from the international level.

Fan Youbin said, "domestic jeans production is no less than that of Europe and the United States. Many famous international brands are processed in China. But in design, he believes that our country lacks professional and well-known Cowboy brand, and cowboys are the" moored products "of the United States.

In China, there is a lack of cowboy culture and lack of Chinese elements in product design. This may be the reason why the domestic cowboy market has been dominated by brands in the United States and Italy.

< /p >

During the P Clothing Fair 2013, the representatives of many excellent cowboy enterprises participating in the "Let 's Denim Dialogue" cowboy forum also reflected that there was a big gap between the domestic design level and foreign countries, which is a short board in the development of the jeans industry.

According to Li En, there is a gap between the design level of domestic "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "and the requirements of enterprises. The designers of Chuangxing group mostly come from Hongkong, Turkey, Italy and other places in China.

Improving the design level of jeans in China is an important task for developing independent brands in the future.

< /p >

At P cowboy forum, the head of a sportswear publishing house in Germany said that at present, the loyalty of overseas young people to cowboy brands is also declining. The competition in foreign markets is becoming increasingly fierce. Chinese clothing brands can only gain a dominant position in competition if they identify themselves and differentiate themselves from other brands.

Upgrading the design level, innovating the fabric quality and improving the washing process are very important for the development of the jeans industry.

< /p >