Xun Wear Men'S Wear Binzhou Suit Change Sales Strategy Agent To Direct Sales

The P flagship store in Binzhou has officially opened its door to welcome customers. It has changed the sales strategy of the agent in the main urban area of the city of Binzhou. Behind the agent's conversion, it is the ambition of the company to share the cake of Binzhou suit market.

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< p > the Binzhou flagship store is located in the three road of the Yellow River, Bohai seven road junction 100 meters south of the road. It is the key position of seven road commercial street in Bohai.

The flagship store has a total investment of 60 million yuan, with a total area of 1200 square meters. Decoration can be described as "luxurious".

After opening at 10:30 a.m., there were many customers in the shop. "Flagship store is luxuriously decorated," a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > the quality is also very good. It is evident that Hinur is determined to strongly compete for the Binzhou market, "said one of the people who chose the suit in the shop.

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< p > Sun Tao, general manager of Hinur Menswear Binzhou branch, introduces that Hinur is positioned as high-end and luxurious decoration is the display of strength. What is more important is after-sale service than luxury decoration. "For us, serving a good customer is more important than developing a new customer". "Enterprises also have their own culture. Hinur is very much like Shandong people. In fact, I believe that excellent products and perfect service, Binzhou people will no longer just buy a piece of clothing, but recognize Hinur from their feelings."

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< p > Sun Tao, general manager of Binzhou's branch, "why do we come from behind?" < /p >

Sun Tao, general manager of the Binzhou branch of P, obviously has his own plan and is full of confidence in the face of this problem. "Now this season can be said to be the off-season sale of formal clothing. It will take us about two months to start from business to make everything straightened out and perfected."

Sun Tao said, Hinur's main high-end high-end market, high-end products not only reflected in products, but also services, Hinur integrated products and services, "we have not only finished products, but also high-end customization, volume customization, single volume single cut, equipment is imported from Spain".

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< p > "an unavoidable problem is that there are so many brands of suits and why do we recognize them?" Sun Tao said that from the dry cleaning of clothes, the clothes of King's clothes are all free dry cleaning nationwide. The clothes bought in Binzhou can be dry cleaned free of charge all over the country.

"And the most important point is that Hinur's corporate culture is like Shandong people.

For example, a Quality Supervision Bureau's tooling procurement tendering has gone to more than ten brands, leaving us alone, because only the amount of cotton and wool that we are bidding for is up to standard.

What kind of sales strategy do we adopt? That is, we do not make false sales strategies.

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"P >" we may not be the first to occupy the Binzhou market, but we have to come from behind. It is not difficult to accomplish this.

Binzhou has developed very rapidly in recent years, and its consumption level has also risen significantly. People's brand awareness is becoming stronger and stronger.

Hinur used to be a little more agent in the city of Binzhou. Now we do direct selling, and open flagship stores to do direct selling. We can see that we attach importance to the Binzhou market. We use flagship store to display the high-end brand of Hinur to consumers.

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< p > in the era of differentiated competition, if a brand wants to survive and grow, it always has its own magic weapon. Sun Tao said, "Hinur's strategy is to firmly defend the high-end market position and seize the high-end market position.

We must rely on excellent products and perfect after-sale services, otherwise we will lose our solid positions. "For us, we can only talk about sales problems only after we have done a good job in sales, and we will destroy the customers' God and afterwards, and the brand image will be destroyed."

Sun Tao said, Hinur's service can be seen from some details. For example, the suit is carelessly cut, and it can be exchanged for customers free of charge. It can be installed free of charge within five years. For the wearing speed of trousers is faster than that of the jacket, the company has also introduced a suit of two pairs of trousers, but the price is invariable.

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< p > Binzhou is a large cotton producing market, and it is "a target=" _blank "href=" http://www.91se91.com/ "> textile > /a > big city, but there is no local a target=" _blank "href=" target= "> clothing > brand. Sun Tao said, the industry often has agglomeration effect, Binzhou home textile enterprise is quite large, the scale is relatively large, and the diversity of clothing raw materials is also one of the reasons leading to the lack of well-known clothing brands.

For Western-style clothes, more than 60% are wool and cotton is only a part of it, so there is no big a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > is also reasonable.

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< p > for some garment enterprises to drop out of the Binzhou market or even decline, Sun Tao said, "we are still very confident." or that sentence, for us, serving a good customer is more important than developing a new customer. "Now that we decide to take root in Binzhou, we decide to do well. We should take a long view and use our service to move consumers. I believe that it will take less than 3 years for the ordinary people to recognize Xin er from their feelings."

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