BESTLUCK:1 Shop'S Own Clothing Brand

< p > May 21st reported that shop No. 1 yesterday announced the launch of the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "private brand" BESTLUCK ", officially entered the field of private brand.

"The launch of the a href=" http://www.91se91.com/news/index_f.asp "BESTLUCK brand" /a "is a new attempt by the 1 store to create its own brand. It is believed that it will also become an important part of the 1 shop's future business as well as bringing quality products to consumers," said BESTLUCK, who is the head of the 1 store and senior director of commodities.

< /p >

< p > Tong Jueming said that the No. 1 store entered its own brand through clothing. First, clothing is a highly electronic commerce category. Clothing is the largest category of pactions and pactions on the whole line. Clothing itself belongs to the category of long radius, which is more suitable for online shopping.

More importantly, "we fully investigated the demand of users in shop No. 1, and the results showed that customers would very much like to buy rich clothing categories in shop No. 1.

We hope to cut through our own clothing brand and expand our market share in the field of clothing.

< /p >

< p > the first attempt to own the brand, No. 1 shop continued its online supermarket's life quality, and chose clothing category as the beginning.

Tong Jueming introduced the launch of the "BESTLUCK" a href= "http://www.91se91.com/news/index_f.asp" > clothing brand < /a > meaning "good luck". The main player is "safe and comfortable" brand. With the T-shirt as the starting point in summer, it mainly promotes the cultural shirt and the sweater, emphasizes the practical and color design, adopts the reliable raw material fiber, and provides more protection for consumers' daily life, more comfortable and convenient.

BESTLUCK pioneered the concept of "safe T-shirt", making it the first brand to focus on < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > safety and material tracking in the whole production process.

< /p >

< p > BESTLUCK responsible person said, based on No. 1 shop's sticky user accumulation and confidence in product quality and creativity, "for 1 shop about 30000000 users launched the clothing own brand, BESTLUCK will adopt the OEM production way to control the cost and quality, and the initial stage will involve 500 SKU (stock unit).

It can be clear that the launch of its own brand will be an important complement to the development of shop No. 1 in the future.

< /p >