Brand Clothing Agency: Choice Of Famous Brand And Non Famous Brand

< p > agent famous brand products can easily attract eyeballs and gather popularity. It has obvious advantages in winning the subscription rate and awareness of consumers.

Therefore, many agents will choose agent brand names even if they do not make money. Even if the agents do not know the famous brand products, they will not earn money.

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Mr. P has always wanted to do product agency business, but his mind is full of contradictions: is he choosing a well-known brand or unknown brand (including non brand and new brand)? < /p >

< p > as a successful manager of many world-famous brands, Xu Duo believes that a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > leather a target= "_blank" href= "_blank", "shoes" and "shoes" and so on, has been the brand world for decades.

To create a private brand, it is necessary to invest a lot of energy and pay a lot of money. Acting as a well-known brand is a shortcut. It takes a lot of work to get products from other people for decades or even hundreds of years.

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< p > "but agent brand products and non brand products have their advantages and disadvantages," CEO CEO, Shanghai blue wisdom ocean Marketing Consultancy Co., Ltd. believes that for small and medium-sized agents who are not strong in risk, they should pay special attention to the difference between them.

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< p > agent famous brand products can easily attract eyeballs and gather popularity. It has obvious advantages in winning the subscription rate and awareness of consumers.

But the shortcoming is that the famous brand products do not have high gross profit margins and small profit margins for small and medium-sized agents.

Most famous brand enterprises often serve the agents that match the strength, and the medium and small agents tend to despise or even ignore, so that the small and medium agents are "hot face with cold butt".

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< p > in many cases, small and medium-sized agents must bear the harsh conditions of compulsion in the face of brand enterprises. Their roles are relatively weak and have little power to speak.

But from the perspective of the entire value chain, the distribution of branded products can enhance its persuasiveness in the industry.

When negotiating the retail terminal, it can turn the weakness into a strong one, and acquire resources through the retail terminal to enhance the right to speak.

Therefore, there are many agents, in the case of meager profit or even not making money, will also choose agents brand, in order to earn popularity.

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< p > and the unknown brand products do not earn money.

Because consumers' recognition of non brand products is low, such enterprises themselves will seek truth from facts and reasonable positioning. The biggest magic weapon they attract small and medium agents is large profit margins, good service attitude, logistical support and distribution.

"No profit can not rise early, and driven by interests, small and medium-sized agents are also very willing to do such a business.

But there are also drawbacks. These products without brands can hardly attract eyeballs and gather popularity.

The distributor of non mainstream products has a very low status in the business world, and has few voice in the value chain of competitors and upstream and downstream enterprises. "

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< p > agent brand or non brand name, making money or earning popularity, it seems that the game between the two is difficult to balance.

Yu Fei suggested that strategically speaking, the two should keep abreast of one another, and tactically, they should have a concept of "before and after".

For small and medium sized agents, a small number of high-profile brands with a large number of unknown brands, a small number of high-profile brand image, stable cash flow, and rely on more unknown brands to make money, the effect is better.

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