Givenchy Givenchy Plans To Expand In China In The Next Two Years

< p > in the situation of China's vigorous anti-corruption and the slow down of global luxury goods sales, the French luxury group LVMH Louis Vuitton Mo t Hennessy SA (LVMH.PA) brand Givenchy Givenchy (expand location information) is still planning to expand rapidly in China in the next two years, adding 15 stores, increasing the number of stores from 30 to 30. < /p >
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The 15 independent stores of P Givenchy are distributed in 13 cities, namely, Beijing, Shanghai, Shenzhen, Tianjin, Qingdao, Shenyang, Chengdu, Guiyang, Kunming, Nanjing, Nanjing, Nanjing, and so on. < /p >
Sebastian Suhl, chief executive of P Givenchy, told reporters that China's rapid economic growth and the rise of the middle class were the driving force behind the expansion of the brand. The brand hoped to attract young consumers in China by pricing competitive clothing products: "we diversify product lines including leather goods and men's and women's garments to help us get through the winter of the luxury market." < /p >
< p > according to the chief operating officer of the former Prada SpA Prada, sales and profits of the first boutiques in Shanghai have a high digit growth. He said: "concerns about the mainland's crackdown on luxury goods market are temporary because China needs to stimulate domestic consumption by stimulating the consumption of non essential consumer goods." < /p >