Dongguan'S Textile And Garment Industry Is Experiencing A "New" Pformation.

< p > new technology, known as the 3D printing technology that will subvert the traditional manufacturing industry, is slowly penetrating into the manufacturing industry in Dongguan.

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< p > new labor force, labor shortage and high labor cost, the traditional production mode of cheap labor is gradually replaced by "robot".

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< p > new channels, export is sluggish, traditional export single mode has been changed, Dongguan < a href= "http://www.91se91.com/news/" > manufacturing < /a > products are looking for new sales channels.

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< p > new marketing, sitting in the factory waiting for foreign businessmen to come to the good days no longer, in the face of new markets, new channels, in line with the new marketing ideas of manufacturing industry is also more and more important.

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< p >...

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< p > new means change, means exploration and hope.

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< p > focus on the new directions, new trials and new achievements of Dongguan's manufacturing industry.

Concerned about Dongguan's "new manufacturing industry".

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Under the help of the Internet, the wave of personalized consumption of mass consumers has arrived. < p >

The production mode, equipment and process of traditional manufacturing industry in Dongguan will face challenges. A quiet production revolution has been carried out in the workshop of enterprises.

-- chief strategist of Alibaba group Zeng Ming < /p >

< p > Shijie novelty handbag factory.

Zhou Xiang, a 31 year old woman worker in Hunan, sits next to the sewing machine. He pulls the zipper on one end and turns around. The two inch zipper is sewn into the inside of the cosmetic bag.

A big cosmetic bag is produced here, and is decomposed into 50 processes: cutting, sewing, bonding.

After entering the factory for 9 years, Zhou Xiang did just one thing: Car zipper.

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< p > > "a href=" http://www.91se91.com/news/index_c.asp "zipper < /a" is the biggest efficiency. In the handbag factory boss Han Changwei, it is efficiency to keep workers repeating the simplest and faster.

However, after turning around to open up the domestic market, each handbag can only produce hundreds or even dozens of new products. This smart boss is puzzled: "how should I arrange my production line?" < /p >

Deng Pingli, who is just as confused as the P mattress, is tired of picking up domestic customers: "a client, a water mattress", which means that the size, appearance, hardness and other indicators of customers are different. "Such an order can no longer be placed on the original production line."

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Zeng Ming, chief strategist of Alibaba group, wrote that under the help of the Internet, the wave of personalized consumption of mass consumers has arrived. P

The production mode, equipment and process of traditional manufacturing industry in Dongguan will face challenges. A quiet production revolution has been carried out in the workshop of enterprises.

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< p > < strong > the evolution of supply chain < /strong > < /p >

< p > more and more Taobao brands have grown up and have started their own factories.

The final choice is to finalize the Pearl River Delta area, such as a href= "http://www.91se91.com/news/index_c.asp" and "Dongguan /a".

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"P" in this change, Taobao becomes Bao Yan appears positive and active.

At the end of 2012, Cheng Bao Yan, who stayed in Beijing for many years, began to expand in the South and began to start the factory in Dongguan, with only one purpose: "control the supply chain".

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In the past 9 years, Mika's makeup mirror has been the sales champion of Taobao.

This cosmetic mirror brand from the Internet does not have its own production line.

Cheng Baoyan has been working with manufacturers in the Pearl River Delta region to outsource cosmetic mirrors.

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Less than p years ago, sales of cosmetic mirrors had not risen in the past few years, and Mika was in a completely passive situation.

"When someone else's production line is opened, the purchase volume of a single cosmetic mirror is hundreds of faces and thousands of faces, but I have only 10 or 5 sides of the trial list, and the quantity is up, plus the single production."

Many traditional manufacturers do not know how to arrange the production of 10 cosmetic mirrors on a large production line.

Cheng Baoyan ran into the wall, and in the final cooperation, the price of each mirror was up to one or two, and some even reached 40%.

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< p > even now, Mika's turnover has reached tens of millions a year, but most of the styles are still difficult to release.

Cheng Baoyan explained that the "Taobao race" hobby quickly updated, in order to meet the young consumer habits, Mika needs to save the cosmetic mirror has more than 1000, and constantly eliminated, in the shop sales of about 200.

Others keep the mold, and the order can be reproduced.

In addition, online stores are pushing ahead with the speed of around 20 per month.

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< p > Cheng Baoyan thinks that he can no longer be controlled by others. "If a large number of personalized production is produced, the cost will rise again and again, and eventually it will be passed on to consumers."

In 2012, she finally went to Changan to run a factory in Dongguan, and the industry chain of the jewelry base Changan was in the middle. Whether it was electroplating factory, mould factory, pigment factory, or skilled worker, there were perfect matching in this industrial town.

Mika rented thousands of square meters of factory buildings and set up production lines here.

In the past 9 years, the supply chain has been controlled for the first time, "the key is to control the quality".

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The phenomenon of < p > is not a case.

At the end of March of this year, the Guangdong Internet merchants' Grand Final was held in Dongguan. He Xuqi, assistant editor in chief of the world network businessman, who was the judge of the world trade organization, revealed that more and more Taobao brands grew up and began to run their own factories.

The final choice is to finalize the Pearl River Delta area, which is well established in Dongguan and other industrial chains.

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< p > Ho Ho Chi called it the evolution of the supply chain.

"A large number of Taobao brands are small single production, 500 pieces are good, 1000 are big bills, but traditional manufacturers are reluctant to accept them.

Even then, the quality is not guaranteed.

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Zeng Ming, chief strategist of Alibaba group, called P a quiet production revolution in the workshop.

In his view, the C2B (Con-sumerToBusiness) business model, driven by the Internet as a business infrastructure, driven by consumers and capable of mass customization and personalized customization, has been developing rapidly in China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", bags, a target=" _blank "target=" shoes "," shoes "," shoes "," household appliances "," home "and many other industries and enterprises.

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After P, especially after the financial crisis, Chinese enterprises rapidly shifted from "WTO+ external demand" 10 years ago to today's "Internet + domestic demand".

The wave of personalized consumption of mass consumers has arrived. Production is no longer "small varieties or large quantities" before, but rather "multi varieties, small batch and quick refurbishment".

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< p > however, a large number of traditional enterprises have not yet completed the pformation. The production methods, equipment, processes, processes, systems and concepts that are solidified in the industrial age are facing challenges.

Undoubtedly, Dongguan will bear the brunt of the "a href=" http://www.91se91.com "traditional manufacturing /a".

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