Shenyang Sandals Encounter "Cold Current" This Summer

Due to the change of people's wearing habits, as well as the rainy weather this summer, there is no peak season for sandals sales in Shenyang market. Some businesses have begun to sell sandals at a discount. Yesterday, the reporter conducted a survey in Shenyang Industrial Exhibition Hall, middle street and Taiyuan street. Many shoe shop owners said that sandals were not sold well this year, mainly because there were more rainy days in summer and fewer people bought sandals. Some sandals on the stall bed had begun to make special prices. Li Yan, a shop owner who sells sandals, said that the sales volume of sandals this year is only half of that of last year, and the price is not as high as last year. "In previous years, from the end of May to now, sandals have been selling very well, but this year, I can't do it, and I haven't been able to sell them very much." Pointing to a pair of Lady leather sandals, Li Yan said that the sandals had to be sold for at least 150 yuan in previous years, but it is not easy to sell this year's asking price of 120 yuan. Because of the fear that the shoes can not be sold out, resulting in backlog, many owners began to dump goods at special prices. "In the past years, we didn't start to dump the goods until the middle and late August. This year, it was a month ahead of schedule." Li Yan said. "A lot of people who wholesale sandals are losing money this year." In Nanta shoe city, Wang Huiping, an owner of sandals wholesale, said that sandals will not be sold this year. Some retailers will return or exchange their sandals because they can't sell them. Since the last 20 years, the weather of Shenyou's sandals has been lower than that of Qianyou in June. "One of the most important factors affecting sandal sales is the change in people's wearing habits." Qian You said that in recent years, the sales of sandals have been decreasing year by year. "Some places in the South did not sell sandals as early as a few years ago. Most people wear comfortable slippers, casual shoes or sports shoes, and this habit has begun to affect the north." Qian You said that from the sales of shoes in recent years, the sales of sports shoes and leisure shoes are increasing. Some students and the elderly mostly choose to wear sports shoes, while the middle-aged and young people mostly choose leisure shoes, "especially men's sandals, which are very rare now." "At present, many manufacturers no longer produce sandals, and many wholesalers are reluctant to sell sandals." the risk of selling sandals is relatively high. You should "rely on heaven". Unlike cotton padded shoes in winter, when it is cold in the north, you must prepare cotton shoes. Shoes worn in spring and autumn can be bought in two seasons, and the risk is small. This year, many businesses have lost money on sandals As people's wearing habits change, sandals will gradually fade out of the market and will no longer be the mainstream of the summer footwear market, Qian said.