Merchants Do Not Let Your Olympic Footwear Into Stock.

It is only a month away from the August 8th Beijing Olympic Games. Both the organizers and participants of the Olympic Games and many sports brands have entered the countdown of the last month.

Compared with the strong consumption situation last year, the sales of sports brands failed to achieve the expected results this year due to the economic environment and the great earthquake. And the next month is probably an important "time window" for them to rush to the monthly sale. Various sports technology and Olympic theme activities have begun to debut.

In July, the sports brand was filled with the display of technological content, and customers began to pay more attention to what changes the technology would bring.

A month ago, Yintai's Nike had introduced a "training running shoes", characterized by lightness and speed. It was said to be the lightest running shoe in Nike's special brand.

However, it is said that in August, Nike will have another updated training running shoes, which is said to give you a sense of running on the pillow. This is a reminiscent of Nike's specially designed jogging shoes for Liu Xiang. The design of the feet is very smart and the fabric is breathable. The most important thing is that it is very light and can give sprinter the greatest advantage.

Another attractive thing is Adidas's Techfit fabric, which is specially promoted before the Olympic Games. This is a kind of compressed clothing that can be attached to every curve of the body.

Its function is very interesting. It is said that it can increase the energy of exercise, support the movement of muscles and improve the posture of exercise.

Another advantage of this fabric is that the adhesive Clima Cool fabric can keep the body cool without stimulating the skin joints. Although there is no difference between the temperature of the fabric and the body temperature when wearing ordinary clothing, the staff of Yintai sports hall specially tried it on and felt that it was much cooler than wearing ordinary sportswear.

Besides the big technology card, the theme of the Olympic Games is becoming more and more lively.

Because only Adidas can justify the production of Olympic related products, other sports brands have played the "edge ball" of the Olympics.

Nike unveiled several "Olympic concept shoes", putting the patterns of the bird's nest and water cube on the surface of shoes, which are not cheap, basically over 600 yuan.

AVIA launched a series of "I Love You" products a few months ago. The price of T-shirts is around 200 yuan, the price of shoes is between 300-400 yuan, and seventy or eighty pairs have been sold in just a few days.

Some Kappa T-shirts have been hit by about 30 percent off. Among them, the "gold medal series" is more fashionable. Before intime department store launched a promotional campaign, buying T-shirts to win the gold medal series hat has increased sales.

UMBRO recently launched a T-shirt with a five ring color LOGO, which is not expensive at all, basically between 100-200 yuan, while Puma has T-shirts and trousers with "Beijing" words.

Because it is only a month away from the Olympic Games, while the Olympic brands of all major brands are selling well, they are accompanied by different intensity discounts.

Last weekend, Nike, ADI, Kappa, Reebok and other brands have started to play 12% off, from clothing to shoes, basically all goods will participate in the activities.

"It is estimated that the promotion of sports brand will increase this weekend. The closer to the Olympic Games, the greater the discount will be. After all, after the Olympic Games, the goods will be stored in stock."

The store staff said.