Haining China Leather City Opens Up European Market

< p > reporter recently learned from Haining China "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "city": in the leather industry, "made in China" as a "European made" buyer has quietly appeared not only to buy products, buy brands, buy ideas, even plans to buy factories have also started brewing.

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< p > "China's traditional a href=" http://www.91se91.com/news/ "> manufacturing industry < /a > to truly pform and upgrade, we must achieve the global allocation of resources in many aspects such as strategy, management, brand, design and production through cooperation with developed industries in Europe and other developed economies.

The vice chairman of the China Leather Association and chairman of Haining leather city of China have expressed this way.

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< p > < strong > "made in ltaly" handshake "made in China" < /strong > /p >

< p > recently, 56 leather production and operation enterprises in Haining China Leather City have formed an international brand cooperation delegation to Italy, and signed a strategic cooperation agreement with Marta Latta handicraft Federation and Italy Base Blu company.

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< p > among them, Haining China a href= "http://www.91se91.com/news/index_c.asp" > Leather City < /a >, Haining Leather Association and Marta Latta handicraft Federation have signed a letter of intent to support the exchanges between the two leather products enterprises and strengthen the established cooperative relationship.

Haining China Leather City Limited by Share Ltd signed a letter of intent with Base Blu, which agreed to enter the leather city with its agent brand.

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< p > > upper fashion, Wei Ma Shi, Omnitest leather, a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", fashion bag and so on, 7 Haining enterprises signed a cooperation agreement with the enterprises of martata, these enterprises will become the Chinese agents of Italy related brands, and will carry out deep level industrial cooperation.

Located in the middle east coastal area of Italy, MECO is the main production base of Italy leather a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > leather products. There are 2600 leather products manufacturing enterprises, which account for 1/3 of the total output of the country.

It is reported that the local industry has responded positively to the industrial cooperation from China. After the Haining China Leather City international brand cooperation delegation arrived at the site, the martlata handicraft industry association organized a small leather exhibition specially for its members to facilitate exchanges and discussions between the two enterprises.

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< p > Italy Base Blu has more than 30 years of mature brand management experience. Its agents include Hermes, Gucci, Dior, Burberry, Ferragamo, Prada, Armani, Versace, Givenchy and other more than 170 outstanding brands in Italy and other European countries. Most of Milan Vallee Ze's luxury street shops are operated by them.

The president of the company, Ms. Flavia, visited Haining and was deeply impressed by Haining Leather City in China.

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< p > < strong > explore the new mode of Sino EU Industrial Cooperation < /strong > /p >

< p > reporter learned that as China's "a href=" http://www.91se91.com/news/ "leather industry < /a" leading, Haining leather city and Europe's deep industry cooperation has been planning and operation for many years.

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< p > as early as 2007, Haining leather city signed a contract with Copenhagen, Denmark, and established the Copenhagen Haining fur college to establish a normalized international exchange training mechanism for Haining leather enterprises and < a target= "_blank" href= "http://www.91se91.com/" > designer /a.

During the nineteenth Haining China Leather Fair in September 2012, the leather industry association of Spain, Turkey, Italy and Korea signed a cooperation agreement with Haining leather city at the annual meeting of China and foreign leather industry cooperation development forum and the second China Leather City Brand Alliance Annual Meeting.

At present, Danish Copenhagen fur, North American Fur Association and American legend have established the perennial ties with Haining leather city of China. Professional personnel are sent annually to Haining designers for training guidance.

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< p > in a very long period of time, pure Italy brand can only be seen in high-end shopping malls in Shanghai, such as Hang Lung Plaza, Hangzhou Tower and so on.

In general, shopping malls, small and medium-sized cities, and professional markets never seem to have the luxury and high-end of "made in ltaly".

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< p > but Haining China Leather City will take the lead in breaking ice. The European brand hall, located in the Plaza of China leather city flagship store in Haining, will open in the second half of 2013.

Previously, Italy, Turkey, Aegean leather and < a href= "http://www.91se91.com/news/" > leather products < /a > Export Association, Turkey leather Promotion Association, Turkey USAK leather manufacturers association to Haining China Leather City inspection, the two sides can hit it off, and reached a consensus: brand 100% comes from Italy or Turkey by relevant associations; product production 100% comes from Italy or Turkey, so as to ensure the purity of the brand.

China EU cooperation in leather industry has also brought new opportunities for Chinese local enterprises.

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Luo Guoqing, general manager of upper P, told reporters that through this docking activity, he has established formal cooperative relations with 3 Italy enterprises and has reached a cooperation intention with 8 other enterprises.

The first order product is nearly 6 million yuan.

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Zhang Haihong, general manager of P, said that preciseness, creativity and culture are the essence of Italy's manufacturing. Therefore, "made in ltaly" has long been a fine, high-quality and honorable pronoun.

After implementing the idea, management, marketing and other aspects through product agents, the next step will be to consider mergers and acquisitions in Italy, to achieve "Chinese brand, Italy manufacturing".

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Lin Yi, Secretary of the Haining municipal Party committee, hopes that Haining China Leather City should further innovate its ideas and methods, firmly grasp the current situation of the world economic development, especially the changing situation of the European commodity market, give full play to the advantages of the leather city itself, focus on the goal of building the world shopping paradise, promote the project practically every year, encourage local enterprises to change their ideas, and increase cooperation with European leather, < a target= "_blank" href= "http://www.91se91.com/" and "clothing /a" enterprises, enhance the quality of enterprises from the perspective of joint venture, cooperation, reorganization and merger, and take the pformation development < /p >.