"Store Business + Electricity Supplier" Mode Will Become The Trend Of Traditional Business Transformation.

< p > the rapid development of online retailing has made the online market a must for commercial brand layout. In the "2013 China's first commercial brand e-commerce development forum", experts said that online and offline two-way linkage, "store business + business" mode will become the trend of traditional business transformation. < /p >
< p > data show that the total volume of online retail transactions in China has exceeded 1 trillion and 300 billion yuan in 2012, accounting for 6.3% of the total retail sales of social consumer goods in the year, and it is still growing at an annual rate of more than 30%. In the face of the rapid development of e-commerce, traditional business can only be forced to switch if it does not go smoothly. < /p >
< p > at present, only 1 of the top ten e-commerce enterprises in the world are pure electric business enterprises. The remaining 9 are traditional commercial enterprises and are lucrative; half of the top ten Internet retailers in the UK are traditional business enterprises. China's situation is just the opposite. Only one of the top ten is traditional commercial enterprises, the other 9 are pure electric business enterprises, and only a handful of e-commerce providers are engaged in information and advertising search. < /p >
< p > "this shows that the coordinated development of online and offline entities will be promising." Zhang Baotai, vice-chairman of the China Electronic Commerce Association, said that once the traditional commercial brand is "touching the net" scientifically, it will explore the O2O which is in line with the enterprise's own characteristics and development rules, that is, the mode of online to offline, offline to online, and the future development will be 1 plus 1 over 2. < /p >
< p > electric business has become an inevitable requirement for the continuous development of business brand. Gu Jiahe, deputy director of the Shanghai Municipal Commission of Commerce, believes that the relationship between e-commerce and traditional commercial brands will not be the same as that of the traditional commercial brands, but from the online to the offline, from the offline to the online, two-way and complementary development. < /p >
Up to now, thousands of traditional brands have entered the field of domestic electricity supplier by means of self operation or outsourcing. Among them, nearly 100 are already quite large. At least 200 mainstream brands are seeking online cooperation, including one or two international famous brands, including the traditional brand names and traditional channels of P. < /p >
< p > according to An Shihui, co-founder of Ruijin Lin, a professional electricity supplier service provider, now the mainstream maternal and infant brands and fashion brands have basically completed the touches. Judging from this year's situation, the "big luxury" brand and the big appliance brand have become the main force of this year's online brand. < /p >
< p > facing the invasion of electric business, Ceng Shiting, the global responsible partner of PWC value chain transformation service, told reporters that the traditional retail industry is also facing the opportunity of transformation and innovation. Finding new ways to stimulate demand and cultivate customer loyalty has become a strategic focus, including the full utilization of digital marketing platform and communication with customers online. < /p >
Besides P, in the view of experts, the integration of online and offline development is not only a problem that traditional commercial brands are pondering and urgent to break through, but also the development trend of commercial blocks in the future. The future commercial block will no longer be the gathering place of first-class brand and special brand at home and abroad. It will also be the first application place of new technology. Through the linkage of online stores, online and offline, consumers can also meet the heavy demand of leisure, tourism, culture and social interaction besides shopping. < /p >