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The US Fashion Clothing Brand Gap Is About To Launch The Online Ordering Order Next Month.

2013/5/27 20:16:00 29

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recently, many domestic media have released a news about American fashion "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand Gap, which is about to launch a new online order line delivery plan next month, which has aroused extensive discussion on the Internet. The original online shopping is to simplify the circulation channels and facilitate the rapid business model with convenience. But now Gap is doing the opposite. When consumers place orders online, they have to go to the physical stores to pick up the goods. Obviously, the shopping links are increased. Will consumers buy them? What is the purpose? 
 a few days ago, the Chengdu Commercial Daily telephoned the Gap public relations manager James of China to verify the case. It not only opened up the puzzling mystery of the news, but also found that in recent years, due to the impact of the electricity supplier and the slowdown in the growth of the physical store revenue, many fast fashion brands have begun to use the former as an auxiliary channel as a sharp weapon to open up new customers, which will greatly shift the main areas of competition. And this phenomenon is bound to become a new trend in the retail industry in the future. As Chengdu, which has always been in the forefront of fashion and can quickly integrate with the international market, I believe that in the near future, this new consumption pattern will be tested. But will you, as a consumer, accept it? 
 the new mode is intended to increase to shop rate /p >
 besides fast fashion brands such as GAP, ZARA, UNIQLO and so on, they have started to shop online in recent years, but they have never been their center. However, since the beginning of this year, fast fashion brands are paying more and more attention to the proportion of electronic business sales in their performance, and have launched new services. The fast fashion brand electricity supplier war thus enters the white hot. Gap, James, manager of public relations in China, said in an interview with reporters: "the re-serve-in-store shopping mode launched by Gap in June is only targeted at American users." According to reports, the plan of Gap, called "reserve-in-store", is different from the traditional online payment method. Consumers still choose what they like from the Internet and choose the size. Then the salesmen will reserve the selected items. "Online shoppers make reservations, and the clerk will keep two working days for them, waiting for the customers to try, feel, and feel satisfied, then pay for them and pack them away." Moreover, more people have pointed out that Gap has realized that consumers tend to patronize stores, try a target= "_blank" href= "http://www.91se91.com/", "clothes /a", and the result is more money. Therefore, Gap decided to adopt a new O2O shopping mode, allowing consumers to place orders online, and then try and pick up goods at the physical store, which will encourage consumers to spend more time in the store. 
 despite the fact that the date of Gap's entry into China's electricity supplier is not scheduled, it can be seen from the enthusiasts degree of competing reports that the e-commerce platform has played a decisive role in the minds of the mass consumers. According to the latest data, Taobao's Tmall mall in 2012 only reached 70 billion of clothing sales, of which only eleven of the total sales volume of shopping carnival was 13 billion 200 million. Although this figure has been controversial, there is no doubt that the emergence of an electronic commerce platform is rising. 
 fast fashion brand is keen on the field of electricity supplier /p >
 the rise of the electricity supplier mode has made the fast fashion fast fashion brand once again "pioneer". They have broadened their vision to the electronic business platform: ZARA, Gap, UNIQLO, etc., or set up an independent online store, or set up a flagship store based on Tmall mall. Although the time is not long, the sales benefit achieved is very good. The fast fashion brand ZARA, which opened the online store in mainland China in September last year, has also added a shopping mode similar to that Gap is about to launch in the United States. That is, after the order is placed, it can choose express service or go to the physical store to pick up the goods, and stipulates that within a month after the sale time, it can choose to pick up the door or return to ZARA shop. It is understood that the new shopping mode of trying and wearing parts is very beneficial to stimulating the customers' arrival rate in physical stores, and to a certain extent, it improves the shopping experience of people who love online consumption. Dong Chunfang, a public relations manager at UNIQLO, told the Chengdu Commercial Daily reporter that UNIQLO currently has more than 40 stores in China, and most of the two or three tier cities have not yet been covered, offering online sales channels. The biggest goal is to attract consumers to pick and buy online, thus covering a wider market and supplemented by offline sales channels. The practice of UNIQLO represents, to a certain extent, the pursuit of fast fashion brands in the sinking speed of channels. The massive opening up on the electronic business platform is also the main purpose of many mature brands to set up online stores.