The Biggest Luxury Merchant In The UK, Bobo Liying, The Biggest Luxury Merchant, Boboli

< p > despite the global economic downturn, the Burberry Group (BRBY.L), the largest luxury goods company in the UK, has achieved some growth.

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< p > fiscal year ended March 31, 2013, revenue grew 8% to 2 billion pounds, adjusted pre tax profit increased 14% to 428 million pounds.

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"P", Angela Ahrendts, chief executive of Boboli, said that in the 2013 fiscal year, Boboli has achieved strong online and offline retail sales, and both revenues and profits have set a record.

With the integration of beauty business in April, beauboli added another growth platform.

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< p > < strong > accelerating retail led growth < /strong > /p >

< p > according to the Bo Bailey report, revenue grew 8% to 2 billion pounds, adjusted pre tax profit increased 14% to 428 million pounds.

After deducting the cost of terminating the perfume franchise relationship, the pre tax profit of the report dropped 4% to 351 million pounds compared with the same period last year; operating cash flow increased 8% to 523 million pounds, and investment spending increased to nearly 320 million pounds.

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< p > to this, Xue Shengwen, senior researcher of China investment consulting, told reporters that in the background of sustained economic downturn, Boboli can achieve 8% of its revenue growth, or showing a relatively strong growth momentum.

A year-on-year 8% operating cash flow shows that boboley has a higher capacity to manage accounts receivable. It is because of the abundant cash flow that the company can maintain a higher dividend growth rate to enhance shareholder confidence and increase investment spending to ensure the future development of the company.

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< p > earnings report shows that the adjusted retail / wholesale operating profit margin has risen to 17.8%, which includes 12 million pounds generated from the decrease in performance wage costs.

If the income is deducted, the adjusted operating profit rate is 17.1%, which is higher than 16.4% in the 2012 fiscal year.

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< p > because of the implementation of the five key strategies, the number of digital business has increased, and the number of men's accessories has increased by more than 30% over the same period.

In fiscal year 2014, the strategic focus includes promoting retail growth in the fields of digitalization, beauty and men's clothing. In the second half of the year, the profit margin will be further raised on the basis of the adjusted operating profit margin of 17.1% in the 2013 fiscal year.

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< p > Xue Shengwen said that China's revenue grew by about 20% over the same period last year, much higher than the total revenue growth rate, indicating that China is still the main support for boboley's revenue growth.

At the same time, in the context of the steady recovery of Sino US economy and the gradual easing of the European debt crisis, the market's anticipation of global macroeconomic improvement is gradually increasing.

And the industry trend ahead of the macro economy has further strengthened the original expansion strategy of boboley.

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< p > it is understood that retail revenue has increased by 12%, accounting for 71% of the total annual income (75% of the revenue in the second half).

Investment is mainly used to improve customer service, entity sales and digital sales synchronization, burberry.com website and improve sales system.

Accessories revenue actually increased by 8%, still the largest product line of boboley, accounting for 39% of retail / wholesale revenue.

Large leather goods still account for nearly half of the revenue from main line accessories.

The core a target= "_blank" href= "http://www.91se91.com/" > leather < /a > products and the continuous innovation of the main fashion design offset the influence of the rationalization adjustment of the entry-level starting products.

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< p > < strong > invest in the market with insufficient permeability < /strong > /p >

< p > Bobo Li's important growth point in the future is looking for beauty and beauty department is now the fifth largest product department of beauboli.

It is reported that Boboli has perfused the perfume and beauty business after its direct operation, and has successfully controlled product development, procurement and logistics, and has also established contacts with global distributors.

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< p > according to the results of the report, Bobo has started to run perfume and beauty business directly from April 1, 2013 after the termination of licensing relations.

Boboli strengthened and accelerated product design and marketing to ensure continuity and scalability of core (or flagship) Shui Body and Brit, while continuing to innovate and expand the smaller cosmetics series.

It has hired many senior executives with industry experience and professional skills to readjust the existing beauty professional structure of the global team.

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"P" Bobo Li believes that beauty will be an important growth point in the future, because Boboli is less permeable than its peers, and it is easier for direct business to seize opportunities.

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"P", "so boboley will not launch more agents or dealers, and this has been Bob's trouble before."

Zhou Ting, director of the luxury goods expert and the Institute of wealth and quality research, told reporters that although a large number of agents or distributors helped bolberbury open up business, but because such a system is very complex, it is easy to lead to counterfeit products and the confusion of channels, and easy to damage the brand value.

Only in this way, will the brand value be maximized and the brand profit will be maximized. < /p >

In the view of Xue Shengwen, Boboli reduces the circulation cost of intermediate circulation through the integration of global product development, planning, procurement, technology, logistics and distribution, and improves two-way pmission efficiency between R & D and market. It is very beneficial for P to improve operational efficiency and achieve higher operating profit.

However, Xue Shengwen pointed out that Boboli had always taken the relationship of business license, and whether it could effectively manage the storefront effectively would be the key to the success of its pformation.

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< p > it is worth noting that since Japan's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > license will expire in June 2015, burberry continues to improve the strategy of pition from local licensed products to global products.

The sale of 3 stores and 9 franchised stores in the world continues to grow, but at this stage, the awareness of consumers is still limited.

Zhou Ting said that the market of Boboli was already big enough. The expiration of the Japanese clothing license was good for Boboli.

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< p > just a few days ago, the Bain & Co Bain Research Institute and the Italy luxury Research Institute Altagamma jointly issued a report that the global luxury sales growth will slow down in 2013 due to the weakening of European consumer spending and the slowdown of China's economic growth. The luxury market is expected to grow at 4%-5% this year, down from 5% last year, and the growth of the luxury market in the next three years is expected to grow at 5%-6%.

Relatively speaking, Brazil, the emerging market and Japan's economic revitalization will become the best market for luxury goods in 2013.

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< p > according to the financial report, Boboli opened 4 stores in Brazil this year. By the end of this year, the total number of stores in Brazil reached 7.

Although not yet profitable, the changing social and demographic trends have promoted the luxury consumption of Brazil's domestic market and tourists. Therefore, Boboli will continue to invest heavily in high potential markets.

In addition, Boboli also signed a new franchise agreement in Columbia, Chile and Barbados.

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