When Online Shopping Becomes A Crazy Entity Clothing Store, Where Does It Go?

< p > the weather is getting hotter, and the girls have been unable to restrain their love for beauty. They can not help but to clean up a few beautiful a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, but some of the careful girls find that the large and small a target= "_blank" href= "target=" in the urban area, some clothes are closed, some of them are closed down, and some are still open, but the door has posted notices of "shop pfer".

What is the matter with these clothes shops? What is the reason why the clothing stores that were originally in the "peak season" set off such a concentration?

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< p > < strong > visit the store and lose it all away > /strong > /p >

< p > in the middle part of Jiefang Road, a women's clothing store is selling women's clothing. The shelves inside the store are basically empty. Only dozens of suits are displayed on the shelves outside the shop. "All women's wear is 49 yuan, and I want to rush them out, and this house has been sublet."

The boss lady was playing with the women's clothes in front of the door.

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< p > then, the reporter visited the service shop on the road to revitalization, and found that there were more than 10 shops with rental advertisements on the door. Among them, the larger brands were "a target=" _blank "href=" http://www.91se91.com/ "," dress less than /a "stores, and there were also some small shops.

"Most of the shops in the vicinity are removed after the Spring Festival, and there are still shops closing down.

This season is the peak season for clothing sales, but this year's sales have been flat, with no major ups and downs.

The boss, who runs the culture road supermarket for many years, said.

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"P >" Green Sandalwood Road, there are many shops have gone to the shop empty, the door is locked, in the window on the street in the window of the "pfer, rent" words.

In Cultural Road South, this phenomenon is very common.

Reporters roughly counted, in just 100 meters, 5 clothing stores closed 3.

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Below P, with the trend of online shopping becoming more and more popular, small business owners of physical clothing stores are facing more and more challenges.

"Recently, it is obvious that there are more people coming into the shops to see clothes, but fewer people actually buy clothes, especially brands like ours."

Faced with this situation, the sales manager of a Jiefang Road a target= "_blank" href= "http://www.91se91.com/" brand clothing /a shop feels helpless.

He said that in the past two years, the impact of online shopping on the physical store is very obvious. The store's performance has obviously declined and the quantity of stockpiling has been increasing.

Each clothing brand is also facing the embarrassing situation of declining sales volume, which makes many brand clothing stores only rely on closing the physical stores and offering ultra-low discount prices, reducing the price between the shops and maintaining their livelihoods.

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< p > "I was shocked when I saw the details of the electronic bill just now. From March 22nd to May 12th, I spent 4612.8 yuan in a short 50 days, of which clothing, < a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > expenditure amounted to 3156.08 yuan, accounting for 68.42% of the total expenditure.

Sun Yao, who recently learned to buy online, told reporters.

Of the 5 80 women who were randomly surveyed by reporters, 4 accounted for a larger share of the total expenditure on clothing, and the actual cost of online shopping was much higher than that of their own budget.

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< p > < strong > the cost of catching up is too high, the diversion of tourists is less than /strong > /p >

< p > "although the business is pretty good, by the end of the year, more than half of the profits have been paid to the landlord. Especially in the last two years, the rent has gone up very badly. The average monthly rent of the 53 square meter shop is 4300 yuan, which is a small expenditure.

Now, a clothing store can earn nothing even if it has a gross profit of 50 yuan; if it is in the online shop, it can be sold as long as there is a profit of more than ten yuan.

Xiao Shan, who runs a women's clothing store in Jiping street, says that many owners like her age have been in the mood to buy and sell online.

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< p > reporter survey found that the cost of a clothing shop in a month is maintained at around 6000 yuan to 7000 yuan, and online clothing stores have greatly reduced their operating costs because they have saved the cost of pfer, decoration, rent, water and electricity, wages and taxes.

Moreover, many times do not require operators to purchase goods, which directly avoids the risk of pressing goods.

Although the entity clothing store still believes that it has an incomparable advantage in brand quality and touchability, they also have to face up to the "pparent shock wave" brought by online shops.

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< p > "what we fear most is the lack of popularity."

Zhongtian pedestrian street, a brand clothing shop staff said.

It is understood that Zhongtian pedestrian street was first developed under the double impetus of Xingan street and South Road Mall.

Later, Jiping street was reformed, and the public's dependence on the commercial street was also greatly reduced. In addition, the urban residential population gradually shifted to the south, making the commercial street gradually losing popularity, and the clothing store was also overshadowed, and was pferred and rented out.

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< p > over the past 10 years, citizens have only two choices to buy clothes, either to the South Road Mall or to the eight wholesale markets.

Now, not only has the revitalization of the new business circle become a large-scale development, but at the same time, every community has its own special regional business circle, and some large complex shopping centers are also constantly gaining market share.

"If you want to enter a large complex mall, only the entry fee will be overwhelming."

Mr. Ge, a clothing dealer who once lost the Zhongtian pedestrian street, said that the street had long been unsuitable for the survival of individual clothing businesses. The rent was rising and profits were shrinking.

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< p > < strong > change service, quality, price < /strong > /p >

< p > a few years ago, if you owned a physical store along the street and decorated well, thousands of monthly entries were commonplace.

But nowadays, the high rent and labor cost make many fashion managers face difficulties, and some novice even lose money.

Faced with the fact that online clothing stores continue to "nibble" the market share of physical clothing stores, operators are even more saddened by the fact that many clothing stores and counters have gradually become the "fitting rooms" of online shopping people.

The consumption pattern of "fitting on the Internet to buy" in the shop directly impacts the business of the entity store.

At the moment, some clothing store operators have adjusted their thinking to deal with the impact of online clothing stores.

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Ms. P, who runs a clothing store near the faucet Road, although she has not been involved in the clothing industry for a long time, her business can be regarded as a thrive.

Obviously, the location of the store is not excellent, not in the core section. Many people simply can't walk here when they go shopping. The reporter also looked for a few laps to find the shop.

Speaking of her business, Ms. Li is proud: "we are now doing some familiar customers business. Every time I come to the new style, I send messages to old customers. Customers will have discounts for their birthdays. I will also dress them with costumes. These thoughts are all figured out. Many new young customers are introduced by old customers.

Many people who are used to shopping think that seeing is believing. If they buy a product, they can still claim compensation. It is not as clear as the Internet, and the price is not much different from the price on the Internet. "

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< p > in a fashionable women's clothing store near Qingtan Road, the reporter saw that there were not many clothes here. The shopkeeper, Mrs ZHOU, was also opening her own shop on the Internet.

Online clothing discount is low, but can not see and touch, consumers face texture, size of the size of judgment, can only be guessed.

The address of the shop on the shop will make the customer feel more steadfast.

At the same time, local customers can purchase goods directly from the Internet, and they can also directly pick up goods from the physical stores and save the express fees.

The advantage of online shops is that they do not worry about the backlog of goods or stores, as they do in physical stores.

The advantage of online shop makes Ms. Zhou taste the sweetness soon.

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