A Large Number Of Brand Electric Providers SKU To Penetrate The Competitive Products To Penetrate In Depth.

< p > when Chinese consumers are more and more inclined to subdivide minority brands, they can satisfy their inner emotional needs through individualized consumption experience.

How can traditional brand dealers respond to this trend? < /p >

An Shihui, co-founder of Ruijin P, a well-known business operator, pointed out that in the coming stage, products will be covered by a large number of SKU to penetrate into the market with competitive products.

And this phenomenon has emerged in the electric business.

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< p > personalization labels like crack and silk and Yin man are very obvious. The network brand is becoming the new force on the electronic business platform.

Data show that in the first quarter of 2013, sales of many Amoy brands had exceeded 100 million yuan.

Behind it is fragmentation demand and subdivision crowd increasingly significant, the long tail effect is playing an unprecedented power.

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< p > An Shihui believes that the retail brand is experiencing a period of change from mass brand to niche brand, and there is a great opportunity for future niche brands to subdivide demand.

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< p > "from the perspective of products, due to the fragmentation of demand for online shoppers and the superposition of the Internet's long tail polymerization effect, in addition to brand fragmentation, the development port of products will also face changes in the future.

In the past, it has been unable to meet the development of electricity providers alone.

An Shihui said that the future change of consumption is from a large number of SKU coverage to a competitive single product to do deep penetration.

This market will become the sales structure of products and brands that are very mainstream in the coming years.

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< p > on the other hand, it is worth noting that in 2013, as the representative of the B2C open platform, Tmall is quietly changing: on the basis of emphasizing sales quality, adding media such as media platform, consumer interaction platform and O2O interest linkage platform will effectively support the coordinated development of online and offline businesses.

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< p > these changes mean the biggest brand and product pformation in history is coming soon.

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< p > first, GMV oriented brands will face challenges.

Sales is undoubtedly the initial interest demand, but in addition to sales, e-commerce platform will become a channel for its brand communication.

This is especially important for foreign brands entering and leaving the Chinese market, as well as some central enterprises and time-honored brands to meet the needs of emerging consumers after 1990s.

If we pmit the value of the brand with the help of the electronic business platform, accumulate CRM data and carry out meticulous data mining, we are expected to win the game.

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< p > secondly, traditional brands urgently need to differentiate products, develop network funds or highlight the brand fashion sense and tonality in the design process, and more satisfy the characteristics of online shopping crowd.

However, at present, large brands of Chinese brands have encountered many difficulties and few successful cases.

An Shihui believes that its consumer value is not easy to get through because its brand value can not be shared.

The strategy of subbrand branding on traditional brands is still full of challenges and risks.

How to make use of the original brand assets and the original supply chain assets to support online sub brand strategy and decision-making is very critical.

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< p > in addition, under the new trend, the trade-off between new product promotion and inventory clearance, and the contradiction between sales and profits will be increasingly prominent.

How to let more online shopping people understand brand value, willing to pay more cost to buy new products, is also a traditional brand in the business of e-commerce must be considered.

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